4 SITE DIGITAL MARKETING PRESENTATION

Kevin Heun, President
Ron Adelman, Founder

Fundamentals
Technology (Open Source, Conversion Architecture)
Mobile (Over Half of all Searches)
Landing Pages (Basics…. A Call to Action, Keywords)
Search Engine Optimization (SEO=Best ROI)
Paid Search Marketing (A Must, Google Partner)
Email Marketing/CRM (Certified Infusionsoft Partner)
Social Media (Must be Engaged ASAP)
Analytics (Measure Everything)
Webmaster Relationship
(Rackspace Hosting providing “Fanatical Support”)
www.4sitedigital.com info@4sitedigital.com (866) 462-4030

Our
Implementation
Journey……
PHASED LAUNCHES
SCOPE IS WELL DEFINED
WE TAKE CARE OF IT ALL
SIMPLICITY

Begins with choosing the right Technology
Open Source
– Flexibility
– Portability
– Scalability
– Mobile
Enterprise Level Functionality
Global Development Resources
Typing Interface/Drag & Drop Updating

Mobile Ready Responsive Design

Mobile

Mobile Mobile

The average person looks at their phone
150 times a day, or once every six-and-a-half
minutes of every hour

DotNetNuke is a web content
management system based on
Microsoft .NET and FREE……
open source software that is intended to allow
management of websites without much
technical knowledge, and to be extensible
through a large number of third-party apps

Consumers spend more than 15 hours
per week on mobile research

SEO Critical……..
To design a website that's going to deliver
results, you need to know who you're
targeting. The design, functionality, and SEO
focus should all be dictated by informed
research.
This should be your first port of call, not an
afterthought. If you have this information
from the very beginning you can then use in
in every aspect of your redesign.

Our Keyword
Research Will:
REMOVE BIAS
RECOMMEND VALUABLE
KEYWORDS
UNDERSTAND COMPETITORS
SET GOALS INCLUDE
SYNONYMS
DEFINE BUYER PERSONAS

EXAMPLE SEARCHES
LAST MONTH FOR ANTIBODY RESEARCH
What is the value of you being on top of these searches?

Copy on your website, Keyword Rich
can produce great traffic rewards

Keywords to Buy, or Write About…

SEO: Client Results
“We have been working with 4 Site Digital for over two years
and we are extremely pleased with the results. Our business
has increased by 60% since we have
started and it continues to grow on a monthly basis.”
– Morey Mayeri, President of Royal Apparel

SEO: Client Results
1 year later
2,500 visitors
per month from
free searches for products
and services

SEO: eCommerce Client Results
“Our company wide sales almost hit $600K
this month which is more than $100K higher
than any previous month.”

Where Do We Look Online?
The Golden Triangle
Eye Tracking Study
Determines How
Visitors View Web
Pages

Purchase Cycle…..
Only 10% Buy On The Same Day They Visit a Website

Top Factors Influencing Decisions

Banner Advertising can be
VERY TARGETED………..

Where Do We Click?

So How Many Visits Can I Expect?

Why Pay Per Click is the most
Effective Advertising of ALL TIME
& made GOOGLE…….
Can Control Budget Totally
Targets Can Be Refined Down To Zip Codes
Day of the Week or Hour of the Day
Can Record Incoming Calls
Connect to CRM
Determine “Cost Per Customer Acquisition”
then step on the gas!

Client Result & Case Study……

Close proximity to a business is
key to conversions

Strong email communications furthers
relationships with your customers….
97% of consumers check email daily
83% spend more from businesses
they receive information from….

Lead Nurturing until the customer is
ready to buy is the new normal…..
This is the paradigm shift began years ago
change or be changed comes to mind

Most of the $690 Million Obama Raised
online came from eMail Marketing

Auto-Responders are FUNDIMENTAL

Sales and Marketing Automation
Networking Done Easy

Social Media & Social Capital
Brand Management
Interacting
Listening
Social Networking
Video Distribution
Mass Blog Posting
Customized Social Site
Statistics/Reporting

Analytics/Measure Key to Improvements
Measure
Conversions
ROI
Goals
Accountability
Improvement

Digital Marketing Roadmap
Access to Google Research
Enterprise Tools via Open Source Platform
Proven Marketing Models

Lastly, opportunity is genuine $$$

About 4 SITE
DIGITAL
Digital Marketing Agency since 2001
Focus on supporting Small to Medium size
companies attracting leads and converting
them into customers
We are Savvy Entrepreneurs with Internet
Marketing Expertise. 4 Site Digital has done
hundreds of projects and addressed
business leaders around the Globe on how
to capitalize your companies products and
services online

EXPERIENCED-SUPPORTIVE-PASSIONATE
Google Partner providing Rackspace Hosting
with “Fanatical Support”
One Stop Shop….Build, Market, Support
Process Driven Management Style
Creative Marketing Campaigns “finding the
next” our tagline… our passion…
First Class Webmaster Services with
Infrastructure to match cell phone
availability 24/7

Questions?
THANK YOU….
5988 Mid
River Mall
Drive Suite 216
Saint Charles,
MO
63304
info@4sitedigital.com 314 315 4658

4 SITE DIGITAL MARKETING PRESENTATION

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