1. op
A COST PERSPECTIVE FOR

2. Proposal Contd. – SEO , SMO and Pay Per Click (PPC)
Submitted By:- Sanjeev Kumar
sanjeev.skumar@anmsoft.com

3. Our Clients

4. SEO ACTIVITIES

5. Activities Details
Keyword & Key phrase Identification Yes
Meta tags creation (Title, Description, Keywords) Yes
Alt tag creation (Image Optimization) Yes
Google/ Yahoo Sitemap Generation Yes
HTML Sitemaps creation / Updation Yes
H1, H2…. , Bold Tags Yes
*HTML Coding, Validation & Correction Yes
Create Robots.txt & Optimization Yes
Creation of Themed SEO Pages (if required) Yes
RSS Feed Creation / Updation Yes
No follow links Creation Yes
Content Optimization & Keyword density Analysis Yes
*URL Rewriting (if required) Yes
Google Analytics Code Installation Yes
Google and Bing Webmaster Code implementation Yes
*Additional Navigation Bar (if required) Yes
Canonical Tag implementation/ 301 Redirect Yes
Internal linking Yes
Broken links, Navigation Structure, Browser compatibility,
Hidden Text Analysis
Yes
SEO Activities – On Page Optimization

6. Activities Details
Sitemap Submission Yes
*Article Submission Yes
Directory Submission (manually) Yes
Directory Submission (automated) Yes
Search Engine Submission (manually) Yes
Search Engine Submission (automated) Yes
Regional Search Engine Submission Yes
Submission in DMOZ Yes
Blogs creation Yes
Blog Updation Yes
Blogs Promotion Yes
Blogs commenting Yes
*Press Release Submission Yes
*Forum Posting Yes
*Discussion & Forum Posting Yes
RSS Feed Submission Yes
Social Bookmarking Yes
Yahoo Answer Yes
Google & Yahoo Group Posting Yes
Local Business Listing Yes
Classified Ads Posting Yes
Other Link Building Activities Yes
SEO Activities – Off Page Optimization

7. Activities Details
Content for Press Release Yes
Content for Forum Posting Yes
Content for Groups Yes
Content for Free Ads Yes
Content For Email Marketing Yes
Creation of profile on Yahoo answers Yes
Content for Newsletter creation Yes
SEO Activities – Content Development

8. Activities Frequency
Traffic Report Fortnightly
Keywords Ranking Report Fortnightly
Alexa Ranking Report Fortnightly
Page Rank Report Monthly
Link Popularity Report Monthly
Web Analytics Report Twice a month
Usability Study Quarterly
SEO Activities - Report

9. SEO Activities Plans Output in a month/Resource
Analysis
Website Analysis Once in a month
Broken Links Checking Once in a month
Navigation Structure One time activity
URL Rewriting One time activity
Keywords and Key Phrases Research 100 Keywords
On-page
optimization
Meta tags creation (Title, Description,
Keywords)
10 Pages (according to requirements)
Alt tag creation For All Top pages
Sitemap Generation/Updation Once in a month
Webmaster tool implementation One time activity
*HTML Coding, Validation & Correction
One time activity
Create Robots.txt One time activity (After that Quarterly reviews )
Creation of Themed SEO Pages (if
required)
One time activity (After that Quarterly reviews )
Search Engine Optimization Deliverables

10. SEO Activities Plans Output in a month/Resource
On-page
optimization
Sitemaps Updation One time activity
*URL Rewriting (if required) One time activity
Google Analytics Code Installation Once in a month
Off-page
optimization
Article Submission 600 submissions Per Months
Directory Submission (manually) 200 submissions
Submission in DMOZ One time activity
Search Engine Submission One time activity (After that Quarterly reviews )
Regional Search Engine Submission One time activity (After that Quarterly reviews )
Blogs creation One time activity
*Blog Updation 5 Posts in a month
Blogs Promotion Yes
Blogs commenting 20 comments Per Month
*Press Release Submission 30 submissions Per Month
*Forum Posting 20 Postings Per Month
*Discussion yahoo Posting 100 Posting Per Month
Social Bookmarking 200 Per Month
Yahoo Answer 10 in a month
RSS Feed Submission One time activity (After that Quarterly reviews )
Note: New Keywords will add according to the SEO requirements.
Search Engine Optimization Deliverables

11. SMO ACTIVITIES

12. SMO ACTIVITIES - PROMOTIONS ON SMO SITES
 Facebook
 Twitter
 YouTube
 Pinterest
 Blogs
 Stumble upon
 Google Plus
 Other Social Networking, Social Bookmarking sites and more

13. Objective:
Brand Building
User Interaction
Building of Fan Club
Driving Traffic to Official Website
Valid Lead Capturing
Answering Fan’s queries.
Proposed Activities :
Creating Fans and Communities.
Information on new offers and discounts.
Replying to queries and comments.
Posting of website URL's on Facebook & Twitter
Formulating Festive and other offers.
Educating users about our services and offers
Promotion of Brand name.
Educating users about your Brand.
ROI :
Traffic &
Fan base
SOCIAL MEDIA MARKETING GOALS

14. In the first two months, we will develop the critical mass on social media
platforms which could be leveraged at later stages.
We would promote the your website and brands very subtly on social media
networks. We would educate people about the services, Products, offers etc
Build the popularity of the Page & community of brand and diverting traffic
to official website.
Information & Distribution of promotional Offers, Deals & Services etc.
Promotion of Stories, News, Videos etc with the people.
Spread the awareness of your brand.
ACTIVITY PLAN

15. SMO Activities Plans Output
Facebook
Making friends and joining Communities
and groups
Brand Building/ Products, services & offers
Promotion
At least 2 Posts on wall, per day User Interaction / Answering Fan’s queries.
Fan Building yes
Driving Traffic to Official Website Yes
Twitter
Twitter Account and Profile creation Brand Building/ Products, services & offers
Promotion
Post at least 2 Tweets per working day Brand Building/ Products, services & offers
Promotion
Increase Followers yes
Traffic Diversion to the Website Yes
YouTube
YouTube Account and Profile creation Brand Building/ Products, services & offers
Promotion
Video Optimization & Upload Videos in
YouTube
Increase the visibility of videos in YouTube
Promoting Videos and Increasing Videos
viewers
Brand Building/ Products, services & offers
Promotion
Driving Traffic to Official Website Depends on the videos
SOCIAL MEDIA MARKETING DELIVERABLES

16. SMO Activities Plans Output
Blogs
Blog and Profile creation, optimization &
Updation
Brand Building/ Products, services &
offers Promotion
Blog Commenting Brand Building/ Products, services &
offers Promotion
Google + Project
Account/ Profile creation Brand Building/ Products, services &
offers Promotion
Friends Building, Photos uploading and
sharing
Brand Building/ Products, services &
offers Promotion
Pinterest
Create a board and add pins of products and
website
Help in promotion of our properties
images
Stumble Upon
Create Pages, increase followers & share Brand Building/ Products, services &
offers Promotion
SOCIAL MEDIA MARKETING DELIVERABLES

17. FACEBOOK - SHARE POST WITH OTHERS PAGES

18. PINTEREST – CREATE BOARDS, PIN AND SHARE

19. STUMBLEUPON – CREATE PAGES, INCREASE
FOLLOWERS & SHARE

20. Pay Per Click (PPC)

21. Paid Search Engine Marketing – Keyword Based
Publishers: Google
Model: Pay Per Click
Keyword Targeting: According to your services
The Text ads would be designed by us and these ads would target specific keywords. We will
create ads according to the keywords and very specific, so we can attract only quality visitors.
Methodology

22. Sample Keyword Based PPC Activity

23. Contextual Campaign Marketing - Contextual Network
Publishers: Google
Type: Banner/Text Based
Model: Pay Per Click
Target websites: All relevant websites
Target Keywords: According to your services.
** Creative's to be provided by the client. If ANMsoft works on the creatives, the itemized rate card is mentioned
below.

24. Sample Contextual Based SEM Activity

25. Contextual Campaign Marketing - Contextual Network
Publishers: FaceBook
Type: Banner/Text Based
Model: Pay Per Click
Target Audience: Indian, 18 – 50 Age group
Target Keywords: According to your products and services.
** Creative's to be provided by the client. If ANMsoft works on the creatives, the itemized rate card is mentioned
below.

26. Facebook Paid Promotion

27. You Tube Paid Promotion

28. Advantages of the PPC Program
Advantages
 Create Attractive Text and Image Ads
 1000+ Keywords targeted for Search Engine Marketing & other related Web Pages
 Generate Relevant traffic
 Specific targeted campaigns.
 High rate of conversion.
 ROI driven.
 When people search on Google using one of your keywords, your ad may appear next
to the search results.
 You create ads and choose keywords, which are words or phrases related to your
business
 Pay only if people click your ads.

29. PPC ACTIVITIES & MANAGEMENT PLAN
• PPC Account Creation
• Website & Goal Analysis
• Campaign Setup
• Competitive Analysis Report
• Keyword Research
• Text Ads & Image Ads Creation
• Ad Copy Testing
• Bid Management
• Regional Optimization
• Quality Score Analysis
• Placement Sites Targeting
• Landing Page Consultation
• Conversion Tracking
• Weekly Report

30. Contact Us.