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SAQIB UR REHMAN
ID # 11161
MBA 90
2nd Semester
HONDA
History.
Soichiro Honda was the founder of HONDA
motor co.ltd.
It was founded in Hamamatsu city near
Tokyo Japan in 1946.
It serves world widely.
Now works as HONDA ATLAS MOTOR co.ltd
in Pakistan.
PRODUCT
PRODUCT FEATURES
Engine
 I-VTEC
 1800 cc
 16 valve
 4 cylinder
 140 hp, 6,300 rpm
Interior
Interior colour Grey and beige
Electrically adjustable door mirrors
Power door locks
Power windows
Leather interior
Electronic Power Steering (EPS)
Digital speedometer
Cruise control
In dash CD stereo
 Navigation/Multimedia system
Speaker system
Air conditioning system
Driver seat height adjustable
Fuel empty warning
Door opening warning
Key less remote (Door+Trunk)
Trunk opening warning
Lights on reminding alarm
Head lights off timer
Rear reading lights
Map light
Braking system
4 wheels DISC (ABS)
TYRE SIZE 195/65 R 15
Steel wheel with full cover
Dimensions
Length 4540mm
Width 1755mm
Height 1450mm
Safety and environment
Air bags
Seat belts
High mount stop lamp
Fog lamp
Door beams
E-Con technology
G-Con technology
Security alarm
Environmental standards Euro-4
PRICE
HONDA CIVIC 2014 Company
Price/Rs
Shipment
Charges/Rs
Market
Price/Rs
With
Navigation/Rs
With Leather
Interior/Rs
I-VTEC Manual
Transmission
20,21,000 12,000 20,33,000 20,93,000 21,49,000
I-VTEC Prosmatic
Transmission
21,42,000 12,000 21,54,000 22,14,500 22,70,000
PLACEMENT
HONDA ATLAS CAR (Pakistan) Ltd is
situated in LAHORE.
They are manufacturing cars in
LAHORE since 1993.
They have a lot of sales centers,
dealers and showrooms in PAKISTAN.
The company have 21, 3s dealer(sales, service &
spare parts), 20, 2s dealer(service & spare parts)
and 6, 1s dealer(spare parts) network in all
major cities of Pakistan.
These dealers order cars directly from the
company and any one can easily purchase a car
from them.
HONDA ATLAS have the following authorized
dealers in Pakistan.
KHYBER PAKHTUNKHWA
HONDA NORTH PESHAWAR
East Canal Road
Tel: (041) 8731741-4
Fax: (041) 8524029
PUNJAB
HONDA FORT(Pvt) Ltd LAHORE
32-Queens Road
Tel: (042) 6314162-3, 6309062-3,
Fax: (042) 6361076
In LAHORE HONDA ATLAS have 3 more showrooms
HONDA FAISALABAD
East Canal Road
Tel: (041) 8731741-4
Fax: (041) 8524029
In FAISALABAD HONDA ATLAS have one more showroom.
HONDA CENTER RAWALPINDI
300 Peshawar Road
Tel: (051) 5564525-28
Fax: (051) 5564524
HONDA FALCON Pvt Ltd SIALKOT
Pakki Kotli, Daska Road
Tel:(052) 3252000
Fax: (052) 3563203
HONDA GUJRANWALA
G. T. Road
Tel: (055) 3893481-3
Fax: (055) 3893484
HONDA BREEZE MULTAN
63-Abdali Road
Tel: (061) 4588871-3, 4548881
Fax: (061) 45886874
HONDA CITRUS FIELD SARGHODA
7 Km, Lahore Road
Tel: (048) 3225186-87,
3226086-87
Fax: (048) 3226589
SINDH
HONDA SHAHRAH-E-FAISAL KARACHI
Tel: (021) 4527070, 4527373, 4547113-6
Fax: (021) 4526758
3-Banglore Town, Main Shahrah-e-Faisal
In KARACHI HONDA ATLAS have 5 more showrooms also
HONDA PALACE HYDERABAD
Shahbaz Town, Jamshooro Road
Tel:(0223) 642032
Fax: (0223) 641519
ISLAMABAD
HONDA CLASSIC ISLAMABAD
179-I-10/3 Industrial Area
Tel: (051) 4438801-04
Fax: (051) 4436446
AZAD KASHMIR
HONDA EMPIRE MIRPUR
Mian Muhammad Road,
Quaid-e-Azam Chowk
Tel: (058610) 51501-03
Fax: (058610) 51500
PROMOTION
Honda atlas always strives to give outstanding service to
valued customers. In addition to providing regular service
to customers, Honda also regularly conducts service
campaigns to facilitates customers need for service. This
has given to customers absolute confidence in HONDA cars.
Honda also participates in promotion of that product.
Honda atlas has a rapidly and quickly promote products
more than its competitors.
Honda Atlas Cars (Pakistan) Ltd, organized a
blood donation camp at its plant in Lahore
with the help and association of Fatimid
Foundation.
October 1st 2013 to March 31s 2014
They are promoting in our NATIONAL DAYS also
They are promoting through pena flex
Promoting live in DHA Golf Club
KARACHI
Marketing mix
Marketing mix

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Marketing mix

  • 1.
  • 2. SAQIB UR REHMAN ID # 11161 MBA 90 2nd Semester
  • 3.
  • 4. HONDA History. Soichiro Honda was the founder of HONDA motor co.ltd. It was founded in Hamamatsu city near Tokyo Japan in 1946. It serves world widely. Now works as HONDA ATLAS MOTOR co.ltd in Pakistan.
  • 6. PRODUCT FEATURES Engine  I-VTEC  1800 cc  16 valve  4 cylinder  140 hp, 6,300 rpm
  • 7. Interior Interior colour Grey and beige Electrically adjustable door mirrors Power door locks Power windows Leather interior
  • 8. Electronic Power Steering (EPS) Digital speedometer Cruise control In dash CD stereo  Navigation/Multimedia system
  • 9. Speaker system Air conditioning system Driver seat height adjustable Fuel empty warning Door opening warning Key less remote (Door+Trunk)
  • 10. Trunk opening warning Lights on reminding alarm Head lights off timer Rear reading lights Map light
  • 11. Braking system 4 wheels DISC (ABS) TYRE SIZE 195/65 R 15 Steel wheel with full cover
  • 13. Safety and environment Air bags Seat belts High mount stop lamp Fog lamp Door beams E-Con technology G-Con technology Security alarm Environmental standards Euro-4
  • 14.
  • 15. PRICE HONDA CIVIC 2014 Company Price/Rs Shipment Charges/Rs Market Price/Rs With Navigation/Rs With Leather Interior/Rs I-VTEC Manual Transmission 20,21,000 12,000 20,33,000 20,93,000 21,49,000 I-VTEC Prosmatic Transmission 21,42,000 12,000 21,54,000 22,14,500 22,70,000
  • 16. PLACEMENT HONDA ATLAS CAR (Pakistan) Ltd is situated in LAHORE. They are manufacturing cars in LAHORE since 1993. They have a lot of sales centers, dealers and showrooms in PAKISTAN.
  • 17. The company have 21, 3s dealer(sales, service & spare parts), 20, 2s dealer(service & spare parts) and 6, 1s dealer(spare parts) network in all major cities of Pakistan. These dealers order cars directly from the company and any one can easily purchase a car from them. HONDA ATLAS have the following authorized dealers in Pakistan.
  • 18. KHYBER PAKHTUNKHWA HONDA NORTH PESHAWAR East Canal Road Tel: (041) 8731741-4 Fax: (041) 8524029
  • 19. PUNJAB HONDA FORT(Pvt) Ltd LAHORE 32-Queens Road Tel: (042) 6314162-3, 6309062-3, Fax: (042) 6361076 In LAHORE HONDA ATLAS have 3 more showrooms HONDA FAISALABAD East Canal Road Tel: (041) 8731741-4 Fax: (041) 8524029 In FAISALABAD HONDA ATLAS have one more showroom.
  • 20. HONDA CENTER RAWALPINDI 300 Peshawar Road Tel: (051) 5564525-28 Fax: (051) 5564524 HONDA FALCON Pvt Ltd SIALKOT Pakki Kotli, Daska Road Tel:(052) 3252000 Fax: (052) 3563203 HONDA GUJRANWALA G. T. Road Tel: (055) 3893481-3 Fax: (055) 3893484
  • 21. HONDA BREEZE MULTAN 63-Abdali Road Tel: (061) 4588871-3, 4548881 Fax: (061) 45886874 HONDA CITRUS FIELD SARGHODA 7 Km, Lahore Road Tel: (048) 3225186-87, 3226086-87 Fax: (048) 3226589
  • 22. SINDH HONDA SHAHRAH-E-FAISAL KARACHI Tel: (021) 4527070, 4527373, 4547113-6 Fax: (021) 4526758 3-Banglore Town, Main Shahrah-e-Faisal In KARACHI HONDA ATLAS have 5 more showrooms also HONDA PALACE HYDERABAD Shahbaz Town, Jamshooro Road Tel:(0223) 642032 Fax: (0223) 641519
  • 23. ISLAMABAD HONDA CLASSIC ISLAMABAD 179-I-10/3 Industrial Area Tel: (051) 4438801-04 Fax: (051) 4436446
  • 24. AZAD KASHMIR HONDA EMPIRE MIRPUR Mian Muhammad Road, Quaid-e-Azam Chowk Tel: (058610) 51501-03 Fax: (058610) 51500
  • 25. PROMOTION Honda atlas always strives to give outstanding service to valued customers. In addition to providing regular service to customers, Honda also regularly conducts service campaigns to facilitates customers need for service. This has given to customers absolute confidence in HONDA cars. Honda also participates in promotion of that product. Honda atlas has a rapidly and quickly promote products more than its competitors.
  • 26. Honda Atlas Cars (Pakistan) Ltd, organized a blood donation camp at its plant in Lahore with the help and association of Fatimid Foundation.
  • 27. October 1st 2013 to March 31s 2014
  • 28. They are promoting in our NATIONAL DAYS also
  • 29. They are promoting through pena flex
  • 30. Promoting live in DHA Golf Club KARACHI