2. SETH FAMILIAN, FOUNDER + PRINCIPAL, FAMILIAN&1
A BIT ABOUT ME 2
BUSINESS STRATEGY
GROWTH HACKING
PRODUCT MANAGEMENT WEB PRESENCE
TEACHING + EDUCATION PROCRAFTINATION
3. MY 7-YEAR PLATFORM JOURNEY 3
2015-Present2009-2011
+
OR
2012-2014
+
OR
Secure · Intuitive
Elegant · Affordable
Customizable · FAST
7. GOALS + STRUCTURE
DEFINE YOUR GOALS
7
‣ 1-3 per website
‣ Verb + noun structure
‣ Clear + outcome-oriented
‣ What are your 3 goals?
E.G.
“INFORM POTENTIAL CLIENTS”
“GENERATE NEW EMAIL LIST SIGNUPS”
“CAPTURE NEW LEADS”
8. GOALS + STRUCTURE
IDENTIFY CONTENT TYPES
8
‣ 2-4 per website
‣ Each drives a page or section
‣ Driven by EXISTING assets
‣ What are your content types?
- ARTICLES/BLOG POSTS
- IMAGE COLLECTIONS
- EMBEDDED VIDEOS/PRESENTATIONS
- "ABOUT” / STATIC PAGES
- CALENDAR(S) OF EVENTS
- CONTACT/INQUIRY FORMS
- PRODUCTS TO PURCHASE
14. GOALS + STRUCTURE
CREATING AN
ARCHITECTURE
14
Current
Exhibits
Gallery
Events
Gallery
Directory
Private
Events
Leasing
Space
Bergamot
History
Contact
Us
Join
Email List
Google
Map
Follow on
FB, etc.
1. LIST CONTENT
ON POST-ITS
15. GOALS + STRUCTURE 15
2. GROUP POST-ITS
INTO 3-5 ITEMS
+ A FOOTER
Current
Exhibits
On View
Gallery
Events
Events
Gallery
Directory
Explore
Google
Map
Visit
Private
Events
Leasing
Space
Bergamot
History
Contact
Us
Learn
More
1. LIST CONTENT
ON POST-ITS
Follow on
FB, etc.Join
Email List
Site
Footer
CREATING AN
ARCHITECTURE
17. GOALS + STRUCTURE 17
2. GROUP CONTENT
INTO NAV LISTS
1. LIST CONTENT
IN A TRELLO LIST
CREATING AN
ARCHITECTURE
18. GOALS + STRUCTURE 18
COMMON QUESTIONS
‣ Can I have more than 5 nav items?
‣ What about dropdown menus?
‣ How do I plan for future site sections?
‣ What about hidden site pages?
19. THE 3-HOUR WEBSITE
CONTENT + ASSETS
19
- WHAT ASSETS DO YOU HAVE?
- WHERE ARE THEY LOCATED?
- SELECTING A URL
- DEFINING YOUR LOGO + COLORS
20. CONTENT + ASSETS
EVALUATE YOUR CONTENT
20
- ARTICLES/BLOG POSTS
- IMAGE COLLECTIONS
- EMBEDDED VIDEOS/PRESENTATIONS
- "ABOUT” / STATIC PAGES
- CALENDAR(S) OF EVENTS
- CONTACT/INQUIRY FORMS
- PRODUCTS TO PURCHASE
‣ How many of each type?
‣ How are they categorized?
‣ Where are they located today?
‣ How do they SCALE over time?
21. ‣ Arrange files into Nav-based folders
‣ Title files intuitively!
‣ Create a site content outline
‣ Capture urls for embedded files
CONTENT + ASSETS
ORGANIZE YOUR CONTENT
21
22. ‣ Logo on a transparent background
‣ Pick Title, Text & Background colors
‣ Get HEX codes for each color
CONTENT + ASSETS
DEFINE YOUR BRAND ASSETS
22
coolors.co
withoomph.com
29. THE 3-HOUR WEBSITE
POPULATE SITE PAGES
29
✓ IMAGE GALLERIES
✓ SUMMARY BLOCKS
✓ ARTICLES/BLOG POSTS
✓ CALENDAR(S) OF EVENTS
✓ STATIC PAGES
✓ COLUMNS + LAYOUTS
✓ EMBEDDED CONTENT
✓ CONTACT/INQUIRY FORMS
30. THE 3-HOUR WEBSITE
FINALIZE + PUBLISH
30
✓ TEST FORMS
✓ TEST ALL CLICKS
✓ CONNECT SOCIAL ACCOUNTS
✓ MIGRATE YOUR A-RECORDS (NAMECHEAP!)
✓ /SITEMAP.XML » GOOGLE WEBMASTER TOOLS
✓ WAIT + FINAL TEST BEFORE TELLING THE WORLD