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Seth Familian
Founder + Principal, Familian&1
THE 3-HOUR

WEBSITE
SETH FAMILIAN, FOUNDER + PRINCIPAL, FAMILIAN&1
A BIT ABOUT ME 2
BUSINESS STRATEGY
GROWTH HACKING
PRODUCT MANAGEMENT WEB PRESENCE
TEACHING + EDUCATION PROCRAFTINATION
MY 7-YEAR PLATFORM JOURNEY 3
2015-Present2009-2011
+
OR
2012-2014
+
OR
Secure · Intuitive
Elegant · Affordable
Customizable · FAST
MY SQUARESPACE PORTFOLIO (SO FAR) 4
LET’S BUILD A SITE IN 3 HOURS! 5
‣ Start with goals + structure
‣ Identify your content + assets
‣ Setup Squarespace basics
‣ Create + populate site pages
‣ Finalize + publish
THE 3-HOUR WEBSITE
GOALS + STRUCTURE
6
GOALS + STRUCTURE
DEFINE YOUR GOALS
7
‣ 1-3 per website
‣ Verb + noun structure
‣ Clear + outcome-oriented
‣ What are your 3 goals?
E.G. 

“INFORM POTENTIAL CLIENTS”

“GENERATE NEW EMAIL LIST SIGNUPS”
“CAPTURE NEW LEADS”
GOALS + STRUCTURE
IDENTIFY CONTENT TYPES
8
‣ 2-4 per website
‣ Each drives a page or section
‣ Driven by EXISTING assets
‣ What are your content types?
- ARTICLES/BLOG POSTS
- IMAGE COLLECTIONS
- EMBEDDED VIDEOS/PRESENTATIONS
- "ABOUT” / STATIC PAGES
- CALENDAR(S) OF EVENTS
- CONTACT/INQUIRY FORMS
- PRODUCTS TO PURCHASE
DEFINE YOUR
ARCHITECTURE
GOALS + STRUCTURE 9
GOALS + STRUCTURE 10
DEFINE YOUR
ARCHITECTURE
GOALS + STRUCTURE 11
DEFINE YOUR
ARCHITECTURE
GOALS + STRUCTURE
DEFINE YOUR
ARCHITECTURE
12
GOALS + STRUCTURE
DEFINE YOUR
ARCHITECTURE
13
GOALS + STRUCTURE
CREATING AN 

ARCHITECTURE
14
Current
Exhibits
Gallery
Events
Gallery
Directory
Private
Events
Leasing
Space
Bergamot
History
Contact
Us
Join
Email List
Google
Map
Follow on
FB, etc.
1. LIST CONTENT
ON POST-ITS
GOALS + STRUCTURE 15
2. GROUP POST-ITS 

INTO 3-5 ITEMS 

+ A FOOTER
Current
Exhibits
On View
Gallery
Events
Events
Gallery
Directory
Explore
Google
Map
Visit
Private
Events
Leasing
Space
Bergamot
History
Contact
Us
Learn
More
1. LIST CONTENT
ON POST-ITS
Follow on
FB, etc.Join
Email List
Site
Footer
CREATING AN 

ARCHITECTURE
GOALS + STRUCTURE
CREATING AN 

ARCHITECTURE
16
1. LIST CONTENT 

IN A TRELLO LIST
GOALS + STRUCTURE 17
2. GROUP CONTENT
INTO NAV LISTS
1. LIST CONTENT 

IN A TRELLO LIST
CREATING AN 

ARCHITECTURE
GOALS + STRUCTURE 18
COMMON QUESTIONS
‣ Can I have more than 5 nav items?
‣ What about dropdown menus?
‣ How do I plan for future site sections?
‣ What about hidden site pages?
THE 3-HOUR WEBSITE
CONTENT + ASSETS
19
- WHAT ASSETS DO YOU HAVE?
- WHERE ARE THEY LOCATED?
- SELECTING A URL
- DEFINING YOUR LOGO + COLORS
CONTENT + ASSETS
EVALUATE YOUR CONTENT
20
- ARTICLES/BLOG POSTS
- IMAGE COLLECTIONS
- EMBEDDED VIDEOS/PRESENTATIONS
- "ABOUT” / STATIC PAGES
- CALENDAR(S) OF EVENTS
- CONTACT/INQUIRY FORMS
- PRODUCTS TO PURCHASE
‣ How many of each type?
‣ How are they categorized?
‣ Where are they located today?
‣ How do they SCALE over time?
‣ Arrange files into Nav-based folders
‣ Title files intuitively!
‣ Create a site content outline
‣ Capture urls for embedded files
CONTENT + ASSETS
ORGANIZE YOUR CONTENT
21
‣ Logo on a transparent background
‣ Pick Title, Text & Background colors
‣ Get HEX codes for each color
CONTENT + ASSETS
DEFINE YOUR BRAND ASSETS
22
coolors.co
withoomph.com
CONTENT + ASSETS
PUT EVERYTHING IN TRELLO!
23
VISUAL DESIGN WITH DATA
BREAK TIME!
24
‣ Stretch your legs
‣ Hydrate or grab a snack
‣ We’ll start again in 15 mins!
THE 3-HOUR WEBSITE
SQUARESPACE BASICS
25
- ACCOUNT SETUP
- TEMPLATE SELECTION
- LOGO + BASIC COLORS
SQUARESPACE BASICS
SET YOUR LOGO + TITLE
26
SQUARESPACE BASICS
SET YOUR STYLES
27
SQUARESPACE BASICS
EDIT YOUR SUBDOMAIN
28
THE 3-HOUR WEBSITE
POPULATE SITE PAGES
29
✓ IMAGE GALLERIES
✓ SUMMARY BLOCKS
✓ ARTICLES/BLOG POSTS
✓ CALENDAR(S) OF EVENTS
✓ STATIC PAGES
✓ COLUMNS + LAYOUTS
✓ EMBEDDED CONTENT
✓ CONTACT/INQUIRY FORMS
THE 3-HOUR WEBSITE
FINALIZE + PUBLISH
30
✓ TEST FORMS
✓ TEST ALL CLICKS
✓ CONNECT SOCIAL ACCOUNTS
✓ MIGRATE YOUR A-RECORDS (NAMECHEAP!)
✓ /SITEMAP.XML » GOOGLE WEBMASTER TOOLS
✓ WAIT + FINAL TEST BEFORE TELLING THE WORLD
DISCUSSION TIME
VISUAL DESIGN WITH DATA 31
QUESTIONS · FEEDBACK · IDEAS · INSIGHTS
BUT MOST IMPORTANTLY…
HAVE FUN!
32
THANK YOU
KEEP IN TOUCH!
33
SETH@FAMILIAN1.COM · @SETHFAM1

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The 3-Hour Website

  • 1. Seth Familian Founder + Principal, Familian&1 THE 3-HOUR
 WEBSITE
  • 2. SETH FAMILIAN, FOUNDER + PRINCIPAL, FAMILIAN&1 A BIT ABOUT ME 2 BUSINESS STRATEGY GROWTH HACKING PRODUCT MANAGEMENT WEB PRESENCE TEACHING + EDUCATION PROCRAFTINATION
  • 3. MY 7-YEAR PLATFORM JOURNEY 3 2015-Present2009-2011 + OR 2012-2014 + OR Secure · Intuitive Elegant · Affordable Customizable · FAST
  • 5. LET’S BUILD A SITE IN 3 HOURS! 5 ‣ Start with goals + structure ‣ Identify your content + assets ‣ Setup Squarespace basics ‣ Create + populate site pages ‣ Finalize + publish
  • 6. THE 3-HOUR WEBSITE GOALS + STRUCTURE 6
  • 7. GOALS + STRUCTURE DEFINE YOUR GOALS 7 ‣ 1-3 per website ‣ Verb + noun structure ‣ Clear + outcome-oriented ‣ What are your 3 goals? E.G. 
 “INFORM POTENTIAL CLIENTS”
 “GENERATE NEW EMAIL LIST SIGNUPS” “CAPTURE NEW LEADS”
  • 8. GOALS + STRUCTURE IDENTIFY CONTENT TYPES 8 ‣ 2-4 per website ‣ Each drives a page or section ‣ Driven by EXISTING assets ‣ What are your content types? - ARTICLES/BLOG POSTS - IMAGE COLLECTIONS - EMBEDDED VIDEOS/PRESENTATIONS - "ABOUT” / STATIC PAGES - CALENDAR(S) OF EVENTS - CONTACT/INQUIRY FORMS - PRODUCTS TO PURCHASE
  • 10. GOALS + STRUCTURE 10 DEFINE YOUR ARCHITECTURE
  • 11. GOALS + STRUCTURE 11 DEFINE YOUR ARCHITECTURE
  • 12. GOALS + STRUCTURE DEFINE YOUR ARCHITECTURE 12
  • 13. GOALS + STRUCTURE DEFINE YOUR ARCHITECTURE 13
  • 14. GOALS + STRUCTURE CREATING AN 
 ARCHITECTURE 14 Current Exhibits Gallery Events Gallery Directory Private Events Leasing Space Bergamot History Contact Us Join Email List Google Map Follow on FB, etc. 1. LIST CONTENT ON POST-ITS
  • 15. GOALS + STRUCTURE 15 2. GROUP POST-ITS 
 INTO 3-5 ITEMS 
 + A FOOTER Current Exhibits On View Gallery Events Events Gallery Directory Explore Google Map Visit Private Events Leasing Space Bergamot History Contact Us Learn More 1. LIST CONTENT ON POST-ITS Follow on FB, etc.Join Email List Site Footer CREATING AN 
 ARCHITECTURE
  • 16. GOALS + STRUCTURE CREATING AN 
 ARCHITECTURE 16 1. LIST CONTENT 
 IN A TRELLO LIST
  • 17. GOALS + STRUCTURE 17 2. GROUP CONTENT INTO NAV LISTS 1. LIST CONTENT 
 IN A TRELLO LIST CREATING AN 
 ARCHITECTURE
  • 18. GOALS + STRUCTURE 18 COMMON QUESTIONS ‣ Can I have more than 5 nav items? ‣ What about dropdown menus? ‣ How do I plan for future site sections? ‣ What about hidden site pages?
  • 19. THE 3-HOUR WEBSITE CONTENT + ASSETS 19 - WHAT ASSETS DO YOU HAVE? - WHERE ARE THEY LOCATED? - SELECTING A URL - DEFINING YOUR LOGO + COLORS
  • 20. CONTENT + ASSETS EVALUATE YOUR CONTENT 20 - ARTICLES/BLOG POSTS - IMAGE COLLECTIONS - EMBEDDED VIDEOS/PRESENTATIONS - "ABOUT” / STATIC PAGES - CALENDAR(S) OF EVENTS - CONTACT/INQUIRY FORMS - PRODUCTS TO PURCHASE ‣ How many of each type? ‣ How are they categorized? ‣ Where are they located today? ‣ How do they SCALE over time?
  • 21. ‣ Arrange files into Nav-based folders ‣ Title files intuitively! ‣ Create a site content outline ‣ Capture urls for embedded files CONTENT + ASSETS ORGANIZE YOUR CONTENT 21
  • 22. ‣ Logo on a transparent background ‣ Pick Title, Text & Background colors ‣ Get HEX codes for each color CONTENT + ASSETS DEFINE YOUR BRAND ASSETS 22 coolors.co withoomph.com
  • 23. CONTENT + ASSETS PUT EVERYTHING IN TRELLO! 23
  • 24. VISUAL DESIGN WITH DATA BREAK TIME! 24 ‣ Stretch your legs ‣ Hydrate or grab a snack ‣ We’ll start again in 15 mins!
  • 25. THE 3-HOUR WEBSITE SQUARESPACE BASICS 25 - ACCOUNT SETUP - TEMPLATE SELECTION - LOGO + BASIC COLORS
  • 26. SQUARESPACE BASICS SET YOUR LOGO + TITLE 26
  • 29. THE 3-HOUR WEBSITE POPULATE SITE PAGES 29 ✓ IMAGE GALLERIES ✓ SUMMARY BLOCKS ✓ ARTICLES/BLOG POSTS ✓ CALENDAR(S) OF EVENTS ✓ STATIC PAGES ✓ COLUMNS + LAYOUTS ✓ EMBEDDED CONTENT ✓ CONTACT/INQUIRY FORMS
  • 30. THE 3-HOUR WEBSITE FINALIZE + PUBLISH 30 ✓ TEST FORMS ✓ TEST ALL CLICKS ✓ CONNECT SOCIAL ACCOUNTS ✓ MIGRATE YOUR A-RECORDS (NAMECHEAP!) ✓ /SITEMAP.XML » GOOGLE WEBMASTER TOOLS ✓ WAIT + FINAL TEST BEFORE TELLING THE WORLD
  • 31. DISCUSSION TIME VISUAL DESIGN WITH DATA 31 QUESTIONS · FEEDBACK · IDEAS · INSIGHTS
  • 33. THANK YOU KEEP IN TOUCH! 33 SETH@FAMILIAN1.COM · @SETHFAM1