Hear from Sam Garwin of Craft Butchery, Connecticut's first and only pasture-raised whole animal butcher shop, about the sustainable meat supply chain and challenges and opportunities facing local producers and processors.
Challenges and Opportunities for Sustainable Meat in Connecticut
1. Challenges and Opportunities for
Sustainable Meat in Connecticut
Samantha Garwin
Whole Animal Butcher, Director of Marketing
Saugatuck Craft Butchery, Westport, CT
sam@craftbutchery.com / @samgarwin
3. Challenge 1: High production costs
Farmer
Processor
Retailer
Long time to market
Low volume
Pays premium prices
for quality meat
Expensive/time intensive
land preservation
techniques
Requires highly skilled
workforce for a highly
dangerous job
Requires highly skilled
workforce
Pays rent to be in a
consumer-dense location
Requires highly skilled
workforce
5. Challenge 3: Processor shortage
8
3
0
0
# of processors in Connecticut
# of CT processors that are USDA
inspected during slaughter
# of USDA inspected CT processors
that process chickens
# of CT processors prepared to take
on significant new business
6. Challenge 4: Unconvinced consumers*
What we expected
What we’ve found
Taste
Sourcing Philosophy / Values
Health
Support Local Economy
Perception of Quality / Status
* highly un-scientific data
7. Challenges recap
(1) High costs of production make it difficult to start
and maintain sustainable farming operations
(2) Connecticut land is not adequate to support local
demand for 100% grass fed beef
(3) There is a shortage of processors to serve small
and medium scale farmers
(4) The majority of consumers have not been
swayed by rational arguments in favor of
sustainable meat
@CraftButchery
8. Opportunities
CHALLENGE #1
High costs of production make it difficult to start and
maintain sustainable farming operations
OPPORTUNITIES
(1) Public/private partnerships to train beginning
farmers in organic methods
(2) Mentoring and knowledge sharing in the farming
and livestock community
(3) Great timing: Lots of eyes (and $$$) on food
@CraftButchery
9. Opportunities
CHALLENGE #2
Connecticut land is not adequate to support demand
for 100% grass fed beef
OPPORTUNITIES
(1) Source sustainable meats from regions better
optimized for its production
(2) Provide technical and marketing support for a
wider range of beef farmers
(3) Encourage diversified farms and eating habits
@CraftButchery
10. Opportunities
CHALLENGE #3
There is a shortage of processors to serve small and
medium scale farmers
OPPORTUNITIES
(1) Processor cooperatives
(2) Mobile slaughter
(3) Training and incentive programs for processors
(4) Open source documentation for processors
@CraftButchery
11. Opportunities
CHALLENGE #4
The majority of consumers have not been swayed by
the scientific sustainable meat pitch
OPPORTUNITIES
(1) Make it easy
(2) Make it cool
(3) Make it sexy
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to eat sustainable meat
@CraftButchery
Butcher shop has a unique place in the supply chainSee lots of regional farms first hand, wide range of size and qualityDirectly impacted by the quality and availability of processorsWork and talk with consumers daily
I’m going to now talk about four challenges that we see on the front lines, day to day, and then discuss the opportunities that result from those challenges
Photos courtesy of The Hickories (www.thehickories.org)- There is relatively little open land in Connecticut for raising pasture-raised animals- With some obvious exceptions, much of the state is rocky, hillyAs evidenced by previous presentations, the demand is there for 100% grass fed beef. But where are we going to put them?Seasons in the northeast are particularly hard on beef farmers; most of the beef farmers we use supplement with grain, hay or silage during the winter months. This has been done for centuries! Livestock that is losing weight is not healthy – it is stressed.- Connecticut is more well suited to lamb, pigs, rabbits, chicken, but…
- There is a difference between being educated and being convinced- We opened our shop in Westport with certain ideas about CT consumers: educated, conscientious, progressive, etc- We have found that the reason people walk into our store is rarely because of philosophy/values. More often it is for some other reason- We often win customers over to the sustainable viewpoints later, but that’s not what gets them in the store to begin with
- Eating may be a political actbut first and foremost it is an emotional act- We can overcome the cost argument with visceral experiences - Humans are not rational! - Beyond our circle, how do you get to the point where it’s completely uncool to bring stop n’ shop meat into the house?