In his SocialMedia.org case study presentation, Timberland's Senior Manager of Digital and Paid Media, Frank Hwang, talks about how they engaged with fans using UGC to drive a 360-campaign around their heritage product.
Timberland: Social media case study, presented by Frank Hwang
1. Timberland
Frank Hwang
Social media case study
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SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 41
New York City
10-26-2016
Member
Meeting
41
3. ME
AGENCY / CONSULTING EXPERIENCE
GLOBAL MARKETING DIRECTOR,
CANNONDALE BICYCLES
SENIOR BRAND MANAGER,
TIMBERLAND
SURFER, SNOWBOARDER, CYCLIST,
HUSBAND, DAD
YES. THIS IS NH…
IN FEBRUARY
18. THE ORIGINAL YELLOW BOOT
Leveraging the insight that over 1.7MM people have hashtagged Timberland on Instagram,
this video shows how our Original Yellow Boot is for everybody
27. Learn more about past and
upcoming Member Meetings
socialmedia.org/meetings
Learn more about Member Meetings
socialmedia.org/meetings
SOCIALMEDIA.ORG
CASE STUDIES
Member Meeting 41
New York City
10-26-2016
Member
Meeting
41