Parenting is hard, and motivating your children to own their responsibilities is especially difficult. Yelling, grounding, and taking things away can work in the short-term, but those methods rarely create long-lasting habits. When used correctly, positive reinforcement, feedback and support can successfully build productive, long-term habits in children. HighScore House motivates children through positive reinforcement by adding a game layer to the household. By completing tasks and fulfilling their responsibilities, children earn stars that are used as currency in an economy of rewards. Rewards can include privileges like TV time or choosing the menu for dinner, and monetary rewards like cellphone minutes, game subscriptions, toys and more. By introducing a formal set of rules, presented as a game, parents create consistency and structure in their homes. Children feel empowered to earn rewards and are self-directed in their actions, choosing and exploring which rewards to work towards next. This structure helps children see beyond the moment, developing habits of delayed gratification and goal-setting while encouraging open dialogue in the family.

2. Making an Impact
“ ”
My daughter has
made her bed every
morning for a
- Newcombe
Family

3. Making an Impact
“ Arguments
became ”
- Isreal Family

4. Who We Are
Theo Kyle
Designer/Hacker Hustler

5. Who We Are
The Board of Moms

6. The
Problem
Parenting is really

7. Motivation
“ l’ve tried money,
charts & stickers.
Nothing’s ever
- Moore
”
Family

8. Teaching
Habits
“ ”
My daughter nags
daily for a soda,
that she knows she
- Bryant
Family

9. Gaming meets
reality
“ ”
Reality isn't engineered to
maximize our potential. Reality
wasn't designed from the bottom
-Jane
McGonical

10. Our
Solution
2 50
My dau
buying w
She co
money. A
Turn the household routine into a game.

11. Our
Solution
Voluntary Participation
2 50
Rules Feedback System Goals My dau
buying w
She co
money. A
Turn the household routine into a game.

15. Feedback
“ ”
My daughter has put off
asking for a soda, she
finally sees the value in
- Bryant Family

16. The
Metrics
NOTES - For us Retention
is daily usage for more
then 4 days straight.

17. The
Metrics
AARRR...
NOTES - For us Retention
is daily usage for more
then 4 days straight.

18. The
Metrics
Acquisition Activation Retention Referral Revenue
Funnel:
(Setup) (First Use) (4 visits/week)
Day
One
25% 5% 2% 1% -
NOTES - For us Retention
is daily usage for more
then 4 days straight.

19. The
Metrics
Acquisition Activation Retention Referral Revenue
Funnel:
(Setup) (First Use) (4 visits/week)
Day
One
25% 5% 2% 1% -
Today 54% 36% 11% Optimizin
g Now Next
NOTES - For us Retention
Startup-O-Meter is daily usage for more
then 4 days straight.

20. The
Metrics
Acquisition Activation Retention Referral Revenue
Funnel:
(Setup) (First Use) (4 visits/week)
Day
One
25% 5% 2% 1% -
Today 54% 36% 11% Optimizin
g Now Next
116%
NOTES - For us Retention
Startup-O-Meter is daily usage for more
then 4 days straight.

21. The
Metrics
Acquisition Activation Retention Referral Revenue
Funnel:
(Setup) (First Use) (4 visits/week)
Day
One
25% 5% 2% 1% -
Today 54% 36% 11% Optimizin
g Now Next
116% 620%
NOTES - For us Retention
Startup-O-Meter is daily usage for more
then 4 days straight.

22. The
Metrics
Acquisition Activation Retention Referral Revenue
Funnel:
(Setup) (First Use) (4 visits/week)
Day
One
25% 5% 2% 1% -
Today 54% 36% 11% Optimizin
g Now Next
116% 620% 450%
NOTES - For us Retention
Startup-O-Meter is daily usage for more
then 4 days straight.

23. The
Metrics
Acquisition Activation Retention Referral Revenue
Funnel:
(Setup) (First Use) (4 visits/week)
Day
One
25% 5% 2% 1% -
Today 54% 36% 11% Optimizin
g Now Next
116% 620% 450%
NOTES - For us Retention
Startup-O-Meter is daily usage for more
then 4 days straight.

24. Revenue
Model
Monthly Subscriptions
Affiliate Sales
Advertising & Offers
$5/month
20%
~
High CPM

25. Revenue
Model
Monthly Subscriptions $5/month
Affiliate Sales 20%
~
Advertising & Offers High CPM

26. Next

27. Announcin
g
iPhone App
Child Room 2.0

28. Announcin
g
iPhone App
Child Room 2.0

29. Next
Raising Seed Round

30. Next
Raising Seed Round

31. Thank You!
kyle@highscorehouse.co