1. Stephen Gay
Twitter: stephengay
Tuesday, March 27, 2012
2. Agenda
• About MWC 2012
• Major Themes
• Mobile Money
• Resources
Tuesday, March 27, 2012
3. About
• GSMA Mobile World Congress
• 67,000 attendees from 205
countries (up +15,000)
• Held Feb 27th - March 1st in
Barcelona, Spain
• 1,500 companies displaying
cutting-edge products and
technology
• Keynotes, Workshops,
7 Halls + App Planet
Tuesday, March 27, 2012
5. The Connected Economy
• We are ALL building “The Connected Economy”
• Mobile Industry Set to Grow from US$1.5 Trillion in
2011 to US$1.9 Trillion in 2015.
• Predicts significant growth in mobile industry
employment; today, more than 8 million people around
the world are employed by companies in the mobile
ecosystem, and by the end of 2015, mobile industry jobs
will grow to approximately 10 million.
Tuesday, March 27, 2012
7. It’s a Mobile World...
• 3 feet - Is the max distance between a person
and their phone
• 25% - Of people use their phone in the
bathroom
• 66% - Of people sleep next to their mobile
phone
• 40 - Is the average number of times per day a
person uses their phone
• 125 - Is the number of years worth of games
played on mobile phones every day
Tuesday, March 27, 2012
10. Major Themes
• Cloud ecosystem mandatory
• Build partnerships for success
• Enterprise app development
• Social engagement drives mobile traction
• Android everywhere
Tuesday, March 27, 2012
11. Cloud Ecosystem Mandatory
• All the global mobile trends indicate
that a cloud ecosystem leverage
mobile is mandatory
• 87% of the world’s population have
mobile phones
• Over 300,000 have been developed
in the last 3 years
• 10.9 billion downloaded
• When is mobile used: 98% at home,
89% on the go, 79%^ while
shopping, 74% at work, 64% on
public transit
• http://t.co/sFppCO9u
Tuesday, March 27, 2012
12. Build Partnerships for Success
• Everyone is BUILDING partnerships to
succeed (especially in a global market.)
• Realize as a business you can’t do it alone.
• PayPal is an excellent example of great
partnerships.
Tuesday, March 27, 2012
13. Enterprise App Development
Business Model
• Android has passed 4.5 billion downloads
Apple is approaching 25 billion downloads
• Average cost to develop, $30,000
Consumer 3 billion
Enterprise 28 billion
• Average selling price, 2.13 per seat
• Revenue split 70/30
• IDEA "Looking for opportunities in business
vertical with a mobility workforce." • Break even Number to $20,120
• Kenneth Plunk, CEO (developerprogram.com) • 30% profit number $26,158
A turn-key solution to help create a developer
network
Tuesday, March 27, 2012
14. Social Engagement drives Mobile
• Marketing and pushing a mobile
product via an app store won’t create
great mobile (or product) traction.
Great mobile traction by leveraging
• social engagement
• social networking
• network effect drives
Emily White from Facebook "there is no more
social device than mobile phone"
Tuesday, March 27, 2012
15. Android Everywhere
• SO MANY Android Devices:
HTC One Series, Sony Tablet P,
ASUS Transformer Pad Infinity
Series, Sony EPERIA U, Samsung
Galaxy Beam, Galaxy Note 10.
• 850,000 activations per day, and
some
• 300 million devices have been
activated in total — a doubling
in the last six months.
• http://www.android.com/events/mwc/2012/
• Next version of Android will be
called Jelly Bean #MWC: Android is getting so large that devs might start
producing apps for Android first rather than iOS.
Tuesday, March 27, 2012
16. Everywhere
• The future, most easily, belongs to “ultra
connected people” who can embrace the future
of technology, but the majority of people do not
fall into that category
• “If Google gets it right, there will be an Android
in every pocket.”
• “Many of our partners are working on phones
in the $100-$150 range,” he said. “The ultimate
goal is a $70 device.” He noted that when a
phone is sold in the channel at that price, the
price down to consumers would be between
$20 and $30.”
Tuesday, March 27, 2012
17. Everywhere
• Shazam has unveiled an integration with
Android Beam technology The NFC-based
technology, means that users can share music,
offers and television tags to one another by
simply holding their devices back-to-back.
• Recon Instruments passionately leads the
innovation of customized solutions for direct-
to-eye communications.
• Samsung Galaxy Note 10. Samsung had
artists drawing pictures of people using the S
Pen on the Galaxy Note.
Tuesday, March 27, 2012
18. Mobile Money
• It’s a BIG battle field
• Going global & partnerships win
• A small % is huge
Tuesday, March 27, 2012
19. • At a glance: “ PAYPAL MOBILE
PAYMENTS VOLUME GREW BY 5X
FROM 2010 TO 2011”
• Volume: PayPal reached $4B in global
mobile payments volume in 2011 – 5x
prior year
• Customers: 17 million regularly using
PayPal via mobile devices (17%+ of
PayPal base)
• Mobile Holidays: 552% YOY increase in
Cyber Monday mobile volume
Tuesday, March 27, 2012
20. • BOKU partners with mobile network operators to
enable people across the globe to pay for the
things they love using the one device they’re never
without.
• Boku was founded in 2009, and the San Francisco-
based startup’s technology lets users pay online
using their mobile number, and saves them having
to enter long credit numbers each time they want
to buy something on the Web.
Tuesday, March 27, 2012
21. • The Isis™ Mobile Wallet holds virtual
versions of most things your existing
wallet does- this includes your credit
and debit cards.
• ISIS Ready phones coming to AT&T,
T-Mobile and Verizon (the founders of
ISIS)
• Joint venture with Visa, Mastercard,
Discover and American Express
• Partnerships with Capital One, Chase
(issuers)
Ryan Hughes CMO Isis "The mobile wallet is revolutionary not
because it will shift how we pay but because it will transform
the way we shop"”
Tuesday, March 27, 2012
22. • 57 million daily active users and 85-100 million
monthly active users
• Hundreds of millions of users, including
prepaid mobile customers in emerging
markets who lack credit cards, will be able to
make in-app purchases using mobile operator
billing.
• Facebook is working on operator billing deals
with AT&T, Deutsche Telekom, Orange,
Telefónica, T-Mobile USA,Verizon,Vodafone,
KDDI, SOFTBANK MOBILE Corp, and they
must be excited.
• http://techcrunch.com/2012/02/27/facebook-
mobile-operator-billing/
Tuesday, March 27, 2012
23. • Visa announced over-the-air provisioning
service for smartphones for use with Visa’s
payWave mobile payments system
• Partnership with Vodafone
• Underlying infrastructure that can make NFC-
based mobile payments a reality
• NFC is the backbone of several mobile
payments initiatives, including the carrier-led
Isis, as well as Google Wallet.
Tuesday, March 27, 2012
24. • “iZettle, the Swedish mobile
payments startup that basically
competes with Square”
• 5,000 card reader devices available in
each country
• Card reader is a “chip and signature”
device
• Zettle charges sellers 2.75% on a sale
plus €0.16. Funds get transferred to
bank accounts on the next business
day.
Tuesday, March 27, 2012
25. • Kuapay merchant and give your
customers safe, secure and
convenient transactions with their
smartphones.
• Just five cents per transaction
• Mobile POS - waitstaff can take it
directly to tables
• Embedded loyalty program and
coupons
• Founded in 2010, Kuapay is a Santa
Monica-based company that's
dedicated to making your life easier.
Tuesday, March 27, 2012
26. Areas of Interest
• Nokia + Windows
• App World (Shift in MWC, Carriers not the
center)
Tuesday, March 27, 2012
27. Apps Round-Up
• Swiftkey - Data entry via predictive keyboard
• Saya - Mobile chat application
• Qminder - Queue elimination system
• CoinKeeper - Personal fiances
• TagWhat - Mobile location guide
• Teradesk - Virtual storage
• http://techcrunch.com/2012/02/28/apps-round-
up-from-the-streets-of-barcelona/
Tuesday, March 27, 2012
29. • 808 PureView And Its 41MP Camera
• 41 megapixel figure is really
misrepresentative, not to say untrue.
It doesn’t take 41-megapixel photos in
any way, shape, or form. Even in the
special high-res creative mode, it
“only” produces 38 megapixels.
• Mostly it will be taking normal-size
shots, between 3 and 8 megapixels.
• Running Windows Metro “@friendsamin: Woo hoo! The award for the Best New
Mobile Handset, Device/Tablet at #MWC 2012 goes to
• Carl Zeiss Lens #Nokia 808 #PureView!
http://t.co/ziBBxB2P”
Tuesday, March 27, 2012
30. • Emerging Markets
• Focused on Life Improvement Solutions
Tuesday, March 27, 2012