SlideShare une entreprise Scribd logo
1  sur  45
Télécharger pour lire hors ligne
Smart Marketing For Lawyers
Twitter.com/LawMarketPro
Facebook.com/MckinleyMediaGroup
Website: Lawmarketingpros.com/
Presented By
Sterling McKinley, CEO
Connect with us:
How to turn strangers into clients
Wednesday, June 18, 14
Meet Sterling Mckinley
Online Marketing Specialist, Columnist, Speaker
Small Firm Innovation
Wednesday, June 18, 14
•How potential clients look for lawyers
•Website Design
•Search Engine Optimization
•Online Video
•Social Media
•Mobile Marketing
Outline
Wednesday, June 18, 14
Source: http://networkingexchangeblog.att.com/wp-content/uploads/2012/10/Brian-Solis-top1.jpg
The way potential clients look for attorneys has
changed in today’s digital age
The popularity of search engines, social media, and smart
phones have become the primary tools for finding lawyers
Wednesday, June 18, 14
The web is where we go to find things ...
75% of internet users look for
legal services online.
Pew Research
Wednesday, June 18, 14
Think about it: would you ask your
coworker to recommend a lawyer if
you were charged with a crime?
Wednesday, June 18, 14
Level the playing field
with online marketing
Wednesday, June 18, 14
Most people research issues in private
DWIDivorce
Personal Injury
Malpractice
Wednesday, June 18, 14
The Sterling System - “The winning formula”
•Search Engine
•Local SEO
•Pay Per Click
•Blog
•Website
•Social Media
•Whitepapers
•FAQ
•Webniar
•Videos
•Call to action
•Easy to contact
•Email Campaign
•Mobile Marketing
•Offline Promotion
Attract Educate Convert
Create quality content that pulls potential clients towards your
practice when they are naturally looking for you
Wednesday, June 18, 14
It All Needs to Work Together
The most effective and affordable way to find new clients
Wednesday, June 18, 14
Over the next three years
Lawyers that use the web are
Expected To Grow 40% Faster
than those that don't.
Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012
Wednesday, June 18, 14
To put it bluntly: If your firm isn’t
online, it might as well be invisible.
Wednesday, June 18, 14
Why You Have
To Be Online
13
Wednesday, June 18, 14
Website Design Tips
14
Wednesday, June 18, 14
What potential clients ask when
looking for a lawyer online
Is this lawyer for real? Authenticity
Is they telling me the truth? Believability
Is he/she knowledgeable? Credibility
Is he/she right for me? Feasibility of relationship
Is he/she listening or just peddling? Customized solutions
Overall can he/she be relied on? Safety
Do I understand enough about what he’s going to do for me? Comfort
Am I making the best choice vs choices? Superiority
And remember, websites are composed of images, graphics and content.
All can help convey trust to potential clients.
Wednesday, June 18, 14
What’s wrong with this website?
Wednesday, June 18, 14
Website Redesign
Wednesday, June 18, 14
Phone, Address & Email
Wednesday, June 18, 14
Video
Wednesday, June 18, 14
Easy To Read Text
Wednesday, June 18, 14
Search Engine Optimization
Wednesday, June 18, 14
Types of Google Searches
Wednesday, June 18, 14
Organic Search Engine Optimization
Google Pulls content/keyword directly from Your website
Wednesday, June 18, 14
Paid Search (Google Adwords)
How its works
•Pick Keywords
•Set Budget
•Create Ads
Wednesday, June 18, 14
Google Maps/Local Search
Your customers look for products & services near them
Wednesday, June 18, 14
Google +
Wednesday, June 18, 14
Online Video
Wednesday, June 18, 14
The Power Of Video
Clients that watch are 437% more
likely to make a purchase compared
to those that don’t.Google, Impact of YouTube Home pages On Brand Engagement, U.S., Dec 2010
Wednesday, June 18, 14
Wednesday, June 18, 14
Video Ranks High in Google Searches
Wednesday, June 18, 14
Social Media
Wednesday, June 18, 14
Set up your profiles: LinkedIn
Wednesday, June 18, 14
Mobile Marketing
Wednesday, June 18, 14
Wednesday, June 18, 14
Your clients are on the go
Mobile internet usage will overtake
desktop internet usage by 2014.
(Source:Microsoft Tag)
Wednesday, June 18, 14
Desktop Website
Wednesday, June 18, 14
Desktop Website On Mobile Phone
Wednesday, June 18, 14
Mobile Website
Wednesday, June 18, 14
! A scaled down version of your Website
! Easy & quick way to get information
! A summary of your key points
! Loads fast & easy to make contact
! Be available 24/7 & anywhere
What is a Mobile Website?
Wednesday, June 18, 14
Questions
Wednesday, June 18, 14
Keep up with your Clients
Wednesday, June 18, 14
Don’t Be Blockbuster
Wednesday, June 18, 14
What Will You Choose?
Wednesday, June 18, 14
Lawyers that can be found online are growing faster
Over the next three years, Lawyers that
use the web expect to grow 40%
faster than those that don't.Source: BCG Report, "The Connected World: The $4.2 Trillion Opportunity," March 2012
Wednesday, June 18, 14
Contact Us
MckinleyMediaGroup
MckinleyMediaGp
Call: 410-630-1287 ext.3
Email: info@lawmarketingpros.com
Website: lawmarketingpros.com
Sterling Mckinley, Online Marketing Specialist
Wednesday, June 18, 14

Contenu connexe

Similaire à Smart Marketing For Lawyers: How to turn strangers into clients using online marketing

Global Dating Insights
Global Dating InsightsGlobal Dating Insights
Global Dating Insightsmetaflake-uk
 
The most important small business trends in 2014
The most important small business trends in 2014The most important small business trends in 2014
The most important small business trends in 2014Radius
 
#GameOnNHSM4
#GameOnNHSM4#GameOnNHSM4
#GameOnNHSM4srgoldsl
 
Cabela's: Adding Context To Next Generation Marketing
Cabela's: Adding Context To Next Generation MarketingCabela's: Adding Context To Next Generation Marketing
Cabela's: Adding Context To Next Generation MarketingG3 Communications
 
Online Dental Advertising Best Practices 2018
Online Dental Advertising Best Practices 2018Online Dental Advertising Best Practices 2018
Online Dental Advertising Best Practices 2018SocialHi5
 
Deep Thoughts + Opinions on Digital Analytics
Deep Thoughts + Opinions on Digital AnalyticsDeep Thoughts + Opinions on Digital Analytics
Deep Thoughts + Opinions on Digital AnalyticsPeter O'Neill
 
FasterCapital Acceleration Program 5th round 2016
FasterCapital Acceleration Program 5th round 2016FasterCapital Acceleration Program 5th round 2016
FasterCapital Acceleration Program 5th round 2016FasterCapital
 
BPI_SeeMoreBusiness (2)
BPI_SeeMoreBusiness (2)BPI_SeeMoreBusiness (2)
BPI_SeeMoreBusiness (2)Joshua Dillon
 
Unified Quarterly Magazine - Q1 2016
Unified Quarterly Magazine - Q1 2016Unified Quarterly Magazine - Q1 2016
Unified Quarterly Magazine - Q1 2016Unified
 
Content Removed - ArticleSnatch.com
Content Removed - ArticleSnatch.comContent Removed - ArticleSnatch.com
Content Removed - ArticleSnatch.comastonishinghail40
 
See More Business with Black Point Interactive
See More Business  with Black Point InteractiveSee More Business  with Black Point Interactive
See More Business with Black Point InteractiveBPI2015
 
Ecommerce Forum: James Murray Hitwise
Ecommerce Forum: James Murray HitwiseEcommerce Forum: James Murray Hitwise
Ecommerce Forum: James Murray HitwiseScreen Pages
 
Digital Marketing Institute Webinar - Voice Search - April 25 2019
Digital Marketing Institute Webinar - Voice Search - April 25 2019 Digital Marketing Institute Webinar - Voice Search - April 25 2019
Digital Marketing Institute Webinar - Voice Search - April 25 2019 Clark Boyd
 
Social Media and Blogging for Lawyers
Social Media and Blogging for LawyersSocial Media and Blogging for Lawyers
Social Media and Blogging for LawyersClay Cazier
 
Marketing Academy Wk 1
Marketing Academy Wk 1Marketing Academy Wk 1
Marketing Academy Wk 1Toby Eborn
 
The Future Shape of Digital | Chartered Institute of Marketing
The Future Shape of Digital | Chartered Institute of MarketingThe Future Shape of Digital | Chartered Institute of Marketing
The Future Shape of Digital | Chartered Institute of MarketingiStrategy
 

Similaire à Smart Marketing For Lawyers: How to turn strangers into clients using online marketing (20)

Global Dating Insights
Global Dating InsightsGlobal Dating Insights
Global Dating Insights
 
The most important small business trends in 2014
The most important small business trends in 2014The most important small business trends in 2014
The most important small business trends in 2014
 
#GameOnNHSM4
#GameOnNHSM4#GameOnNHSM4
#GameOnNHSM4
 
Cabela's: Adding Context To Next Generation Marketing
Cabela's: Adding Context To Next Generation MarketingCabela's: Adding Context To Next Generation Marketing
Cabela's: Adding Context To Next Generation Marketing
 
Online Dental Advertising Best Practices 2018
Online Dental Advertising Best Practices 2018Online Dental Advertising Best Practices 2018
Online Dental Advertising Best Practices 2018
 
Deep Thoughts + Opinions on Digital Analytics
Deep Thoughts + Opinions on Digital AnalyticsDeep Thoughts + Opinions on Digital Analytics
Deep Thoughts + Opinions on Digital Analytics
 
FasterCapital Acceleration Program 5th round 2016
FasterCapital Acceleration Program 5th round 2016FasterCapital Acceleration Program 5th round 2016
FasterCapital Acceleration Program 5th round 2016
 
BPI_SeeMoreBusiness (2)
BPI_SeeMoreBusiness (2)BPI_SeeMoreBusiness (2)
BPI_SeeMoreBusiness (2)
 
Unified Quarterly Magazine - Q1 2016
Unified Quarterly Magazine - Q1 2016Unified Quarterly Magazine - Q1 2016
Unified Quarterly Magazine - Q1 2016
 
Content Removed - ArticleSnatch.com
Content Removed - ArticleSnatch.comContent Removed - ArticleSnatch.com
Content Removed - ArticleSnatch.com
 
See More Business with Black Point Interactive
See More Business  with Black Point InteractiveSee More Business  with Black Point Interactive
See More Business with Black Point Interactive
 
Ecommerce Forum: James Murray Hitwise
Ecommerce Forum: James Murray HitwiseEcommerce Forum: James Murray Hitwise
Ecommerce Forum: James Murray Hitwise
 
Data and the online retail landscape
Data and the online retail landscapeData and the online retail landscape
Data and the online retail landscape
 
Digital Marketing Institute Webinar - Voice Search - April 25 2019
Digital Marketing Institute Webinar - Voice Search - April 25 2019 Digital Marketing Institute Webinar - Voice Search - April 25 2019
Digital Marketing Institute Webinar - Voice Search - April 25 2019
 
Push & Pull
Push & PullPush & Pull
Push & Pull
 
Social Media and Blogging for Lawyers
Social Media and Blogging for LawyersSocial Media and Blogging for Lawyers
Social Media and Blogging for Lawyers
 
Marketing Academy Wk 1
Marketing Academy Wk 1Marketing Academy Wk 1
Marketing Academy Wk 1
 
Webinar slides: Social Media Comes of Age. Social Media Marketing Trends and ...
Webinar slides: Social Media Comes of Age. Social Media Marketing Trends and ...Webinar slides: Social Media Comes of Age. Social Media Marketing Trends and ...
Webinar slides: Social Media Comes of Age. Social Media Marketing Trends and ...
 
Mis Ch9
Mis Ch9Mis Ch9
Mis Ch9
 
The Future Shape of Digital | Chartered Institute of Marketing
The Future Shape of Digital | Chartered Institute of MarketingThe Future Shape of Digital | Chartered Institute of Marketing
The Future Shape of Digital | Chartered Institute of Marketing
 

Dernier

ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 

Dernier (20)

ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 

Smart Marketing For Lawyers: How to turn strangers into clients using online marketing