1. Passion get a rush from what we do, or get out 1

2. Customer Success making heroes of our customers through results 2

3. Kaizen! continuous improvement 3

4. Take Calculated Risks make mistakes, learn from them

5. Meritocracy pay for performance 5

6. Support we don’t leave our wounded behind 6

7. Get it Done do whatever it (legally) takes 7

8. Transparency brutally honest communication, no BCC 8

9. Measurable Results Points, not yardage 9