A Seamless Commerce Vision from hellofuture. I developed an initial draft of this document in 2013, and revised it again last year. Presaged much of what is being shown with Amazon Go.

1. hellofuture
SEAMLESS COMMERCE VISION – SEPTEMBER 2015

2. Our Vision Of Seamless Commerce

3. Buying Things Today…Is A Hassle
◦ Enter store
◦ Pick up items
◦ Wait in checkout line
◦ Cashier scans items
◦ Cashier takes payment
◦ Cashier disables security on items
◦ Leave store
◦ Among other things:
◦ Did get the best deal?
◦ Did I buy the right thing?

4. Adding A Little Technology…
◦ Enter store
◦ Take free shopping bag
◦ Place items in bag
◦ Pass by checkout stand
◦ Leave store

5. What Just Happened?
◦ Item & shopping bag have sensors
◦ When you place item in shopping bag, bag tallies items
◦ When item is removed from bag, bag removes item from tally
◦ Bag talks to app on phone, does authorization for amount of items in bag
◦ As customer passes cash register, register makes purchase via default payment method and deactivates
security on items in bag.

6. Or Make It Completely Seamless
◦ Enter store
◦ Pick up items
◦ Leave store

7. What Just Happened?
◦ As customer picks up and travels with items, app detects & logs items. Items use RFID/Bluetooth to
communicate with app on phone. Items can be placed in customers bag or cart, which is passive
◦ As customer leaves the store, app detects sensors in doorway, then charges customer for the items they
are travelling with that deactivates the security on those items
◦ Start with high end use cases due to sensor cost, then expand as costs reduce

8. What Else Can Happen? The App Can…
◦ Tell customer where they can find items in store
◦ Receive & display positional, customized offers
◦ Auto post images to social stream
◦ Be a wearable device

9. Seamless Concierge
big data, the internet of things & automation will combine to make experiences seamless
◦ items you want are automatically delivered to you wherever you are, whenever you want them, based
on your preferences & prior actions

10. Seamless Concierge
Gifts are automatically delivered to your loved ones on specific dates and times proactively

11. Seamless Concierge
Your media choices will automatically come to you before you even ask for them

12. Seamless Concierge
For everything else, a virtual concierge will be available to you 24/7 via your smartphone or
tablet

13. Seamless Concierge
Providing your customers with a rock star experience