Want to Sell More ? Discover a new world of E-Trading with Souq.com Stores

1. Unlocking Your
eCommerce Potential

2. Local
eCommerce trends

3. $2.4 TRILLION IN ANNUAL GDP
GCC is one of the highest GDP per capita in the world today
110 Million Internet users 40% Annual
Growth Rate
30 Million
Online Shoppers
Regional eCommerce
0.5B
0.9B
1.3B
1.8B
3.0B
2011 2012 2013 2014 2015
7
9
11.2
12.8
15
0
2
4
6
8
10
12
14
16
2011 2012 2013 2014 2015
MENA eCommerce Billions USDMobile Commence trends in the region
6x
Growth
in 5 years

4. $1,521M
Travel
$250M
Electronics
$248M
Computers
$222M
Jewelry
$133M
Household
$192M
Sports
$107M
Fashion
What people are buying online?
80
15
5
60
25
15
0
20
40
60
80
100
How people pay? (%)
Regional purchase
Cash
on Delivery
Payment
Cards
E-wallet

6. Souq.com is a General Merchandiser Offering more than 400,000+
products and 13,000,000+ listings across multiple categories
including Electronics, Fashion, Health & Beauty, Home, etc. to five
million members.
Established in 2005, Souq.com is the leading e-commerce
destination in the Arab world. Acquired fashion platform Sukar.com
in 2012.
Business Model
Third-Party Marketplace
allow 3rd parties to sell
their products
First-Party Operations
we source, promote, fulfill & deliver
products directly to consumers.
Merchant
Marketplace
Retail Operations
eCommerce Solution
power select strategic
partners online businesses
eCommerce Solution
Our model

7. Launched Stores and
fixed price option
Expands into KSA
Expands into Egypt
Launched first auction
service in the Arab world
Launch of new platform
& acquired new fashion
platform Sukar.com
Expands into Kuwait &
started retail operations
Continue to
aggressively
expand operations &
launched Q-TAB
Our journey
Set up Q Express
(Own logistics
service)

8. Jabbar Internet Group was spun
out of the 2009 Yahoo Maktoob
acquisition, The group is one of
the pioneers in the fields of IT
and eCommerce in the region
and offer local know-how along
with a solid track record.
Maktoob exit you Yahoo was @
$ 187 Million USD
Naspers is a leading
multinational media group,
based in South Africa. The
group’s principal operations are
in internet platforms, pay-
television (MultiChoice) and the
provision of related
technologies and print media.
Most of Naspers’s businesses
hold leading market positions.
Market Cap: $42.63B.
Tiger Global is a fundamentally-
oriented, global investment firm.
The Firm deploys capital in two
businesses - private equity
partnerships and public equity
funds. Tiger Global private equity
partnerships have ten-year
horizons and invest in growth
companies in the global Internet
and technology sectors.
Market Cap: $ 6 billon (Public
portfolio)
Our shareholders

9. Our marketing

10. Our leadership

11. Employees Customer
Support
Fulfillment
Center
Tech
Support
Q-Express
Our infrastructure

12. Our Brand
Our Payment
Own Technology
Own Fulfillment
Own Delivery
Customers perceive
online shopping to be
one continuous process.
Owning the full stack end-
to-end solution allows us
to have full control of the
entire customer
experience to consistently
deliver to our promise.
Our end-to-end solution

13. Network of fulfillment
centers around the
region.
Adopting the latest
supply chain
technologies.
Local customer service. Own and 3rd party
logistics network.
Mobile Commerce
Represents 30% of Sales &
continues to be a primary
focus for us.
GPS
Powered Logistics
Our innovation

14. TEAM & LEADER
SELECTION
LOCAL
OPERATION
TRAFFIC
FULFILLMENT
MARKET
PLACE
Marketing
BRAND
Localized own fulfillment
infrastructure in all markets
Largest marketplace in region
(number of sellers & items)
Extensive online and offline
marketing campaigns
Highest brand awareness
among e-commerce players
Highest local traffic & largest buyer base of eCommerce site in region
(22M visits per month & 5M members)
Local operations in UAE, KSA,
Egypt, and Kuwait
Largest online selection in
region (400,000M+ live SKU’s)
World class diverse team & top
strategic internet investors
Our competitive advantage

15. 42
22
14
16
6
Electronics Fashion Lifestyle Health & Beauty Others 2011 2012 Act 2013 Fct
Souq.com Sales mix in quantity sold (%) Group Yearly GMV (yr. over yr.)
Our sales

16. Our traffic
Pageviews
Unique Users
Visits
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept

17. 1 item
sold every 5 seconds!

18. Building
Webstore on Souq.com

19. How marketplace works?
Seller Lists
Item on Souq.com
Buyer Places
Order
Courier Pick-up
item
Courier Ships
item
Buyer Receive
order
Seller Gets
paid

20. Why sell on Souq.com?
Benefit from the
REACH
100,000+ Daily
buyers and
customers
Increased product
marketing for
liquidating
inventory
A platform to learn
and compare
products before
shopping
Integrated payment
solutions that are
localized
Full logistics & fulfillment
support (Managed
Marketplace)
Localized
customer support
Live dashboard
including detailed
sales/customer
trends

21. Business support
Account Manager
Inventory
Management
& Shipping
Analytics
& Accounting
Content
Support
Marketing
Support

22. First-Party
Operations
Third-Party
Managed Marketplace
B2C
Full Support
Stored and pack by Souq.com
Aramex/Q Express
Set by souq.com
Managed by Souq.com
Provided by Souq.com
Payment terms
Volume rebate incentive
B2B2C
Full Support
Packed by Seller/Merchant
Aramex/Q Express
Set by the seller/Business
Managed by Souq.com & seller
Provided by Souq.com
Available to seller 7 days after delivery
5-10% commission + AED 5 processing fees
Business
Model
Content
Management
Handling
& Fulfillment
Logistics/
Shipping
Product
Price
Product
Returns
Customer
Service
Payment
Timeline
Souq.com
fees
The different selling models on Souq.com

23. • Electronics retail giant Jacky’s Electronics joined
Souq.com in 2010, with its entire catalog of top
SKU’s under 1 month.
• Working closely with Souq.com Marketplace
team, Jacky’s was able to integrate with
Souq.com Marketplace platform seamlessly and
efficiently at every step of the way, from
onboarding, to content development, to
inventory management, to marketing and
promotions.
• Jacky’s dedicated Souq.com Marketplace
account manager has been supporting Jacky’s
ever since by providing timely information of
the top selling SKU’s, where do they need
improvement and ongoing support to ensure
continuous efficiency growth.
Case study: Jacky’s webstore on Souq.com

24. Case study: du powered by Souq.com
• Helped du launch their own branded
online store in a very short timeframe,
powered by Souq.
• The store was an instant success and
saved du the time, effort, and investment
required to put the pieces together by
capitalizing on Souq.com Marketplace
infrastructure, payment integration,
content support, account management,
fulfillment, etc.
• Today, du’s online store continues to grow
month over month, as du continues to
expand its selection and reach new
customers

25. Thank You!