This presentation focuses on heart, I'm asking people who are responsible to search to go form people who drive clicks to building cliques. What would happen if instead of looking at keyword ranking, we honestly ask ourselves...are we HELPING the user, what is the user experience from search through the process? It is a change in focus, I hope you enjoy.
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@wilreynolds
We need 10 blog posts a month
Because content is king
Because I hear that Google rewards a lot of fresh content
I need to give Google what they want
So I can get customers!
To grow my business!!!!!
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@wilreynolds
Using analytics to find
socially charged content
Pitched as SEM/Media
(A/B testing, remove low
performers, etc)
SEO gets links
Social gets engagement
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@wilreynolds
“Finding talent with a proper blend of the
creative and analytical is a challenge, say the
CMOs, especially amid fierce competition for
the scarce experts with both skills.”
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@wilreynolds
“The key is to use
analytics to enable and
enhance creativity.”
Tony Palmer
president global brands & innovation
Kimberly-Clark Corporation
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@wilreynolds
This is an opportunity to engage
users at an emotional level by
bringing memories of their
beloved named cars
to the forefront, which can lead to
driving social engagement..