Contenu connexe Similaire à Responding To Market Shifts (20) Responding To Market Shifts9. www.rallydev.com @zachnies! ©2014!
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10. www.rallydev.com @zachnies! ©2014!
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11. www.rallydev.com @zachnies! ©2014!
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12. www.rallydev.com @zachnies! ©2014!
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13. www.rallydev.com @zachnies! ©2014!
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14. www.rallydev.com @zachnies! ©2014!
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16. www.rallydev.com @zachnies! ©2014!
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1 80% market share
2 “We need a native mobile app.”
3 App specification begins
4 Startup competitor ships 1.0
5 Startup competitor ships 1.1
6 App development begins
7 Startup competitor ships 1.2
8 Native app ships
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17. www.rallydev.com @zachnies! ©2014!
12 months to write
specification"
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18. www.rallydev.com @zachnies! ©2014!
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9 months to build app"
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19. www.rallydev.com @zachnies! ©2014!
21 months to respond"
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20. www.rallydev.com @zachnies! ©2014!
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12 months to forever
lose half the market share"
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104. www.rallydev.com @zachnies! ©2014!
“the greatest prosperity
can exist only when that
individual has reached
his highest state of
efficiency; that is, when
he is turning out his
largest daily output.”"
111. www.rallydev.com @zachnies! ©2014!
“All we are doing is looking
at the time line from the
moment the customer gives
us an order to the point
when we collect the cash.
And we are reducing that
time line by removing the
non-value-added wastes.”"
138. www.rallydev.com @zachnies! ©2014!
AssumptionsCanvas Name: Date:
Key Assumption
Dependent Assumptions
Falsified Assumptions
Other AssumptionsOther Assumptions
Key Assumption
Dependent Assumptions
Key Assumption
Dependent Assumptions
I-1
Reminders will
help gift givers
We know when
giving events
will happen
Text messages
are acceptable
reminders
Suggestions
will motivate
givers
Recipients
want gifts on
time
We can give
reasonable
suggestions
We can get
receiver
preference
data
We can send
timely text
messages
Partners want
referral leads
We can make
money through
partner
referrals
We can get
enough parter
inventory
Our leads will
buy gifts
Facebook adds
will drive
traffic
A mobile first
product
strategy