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FACTORS DRIVING
THE GROWTH OF
5
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Why UBER
all of a sudden?
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$335 Billion?
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$335 BILLION!
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…of which UBER is the biggest player
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UBER  COMPARISON  VALUATION  
Nearly 10x next biggest private tech company valuation
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UBER > Facebook?
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or > Facebook + Google + Yahoo ?
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Yes, there is a lot
of hype…
GRAHAMDBROWN.COM
but some facts
are difficult to
ignore…
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Old industries are being caught napping…
GRAHAMDBROWN.COM
“Uber is adding 20,000
drivers a month”
- Harvard Business Review
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Progressive brands are getting on board…
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Brands realize partnership makes sense
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So, what’s fueling
UBER?
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Here are the 5 drivers
behind its remarkable
growth
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#1 LOUDSPEAKERS
vs TELEPHONES
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LOUDSPEAKER MODEL TELEPHONE MODEL
GRAHAMDBROWN.COM
“I had this idea of looking at a
smartphone as a remote
control for real life, and this
was the best example I had
ever seen”
- VC Matt Cohler
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LOUDSPEAKER MODEL TELEPHONE MODEL
GRAHAMDBROWN.COM
Telephone models are more effective
GRAHAMDBROWN.COM
"Business has spent
centuries making
buying really easy.
We’re just at the
beginning of making
sharing easy”
- Neal Gorenflo,
Cofounder Shareable
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#2 MILLENNIALS
GRAHAMDBROWN.COM
Millennials:  young  people  born  between  1983  and  2003  
Source:
TotalYouthResearch.com
GRAHAMDBROWN.COM28 GRAHAMDBROWN.COM
Millennials  are  now  in  charge…
GRAHAMDBROWN.COM
Mobile  Millennials  Changing  Business
CHANGE
Access Experience
Mobile Customer
Experience
The Sharing
Economy
AutoHealth Retail Finance Travel
Millennial
customer
expectations
Mobile
enabled
disruption
Vertical
sectors
affected
Lookup
Culture
Source:
TotalYouthResearch.com
GRAHAMDBROWN.COM
#3 PAIN POINTS
“You need to
understand the pain
points, the
transportation
culture and the
transportation
systems that exist in
every city and start
making some educated
guesses”
- Travis Kalanick,
CEO Uber
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US Driving License Ownership
by Age 1983-2008
SOURCE: UMTRI
16 17 18 19 20-24 25-29
86%
81%
74%
66%
50%
30%
94%
90%87%
80%
69%
45%
1983 2008
LICENSES  FALL  
Less  Millennials  
are  getting  
licenses  than  
previous  
generations.  The  
change  is  biggest  
in  younger  
Millennials
GRAHAMDBROWN.COM
Source:
TotalYouthResearch.com
GRAHAMDBROWN.COM
Accept  that  the  concept  of  ownership  may  be  changing  
and  the  future  lies  in  access  and  sharing.
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Millennials  like  Uber  because  it  makes  the  experience  as  
close  to  owning  a  car,  without  the  costly  overhead.
http://www.google.com/trends/explore#q=car%20insurance
www.TotalYouthResearch.com
Data  on  Google  searches  for  “car  insurance”  shows  a  
steady  decline.  
GRAHAMDBROWN.COM
http://www.google.com/trends/explore#q=carsharing
www.TotalYouthResearch.com
Yet,  Google  searches  for  “carsharing”  continues  to  
increase.
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
“We want to get to the
point that using
Uber is cheaper than
owning a car”
- Kalanick
GRAHAMDBROWN.COM
#4 SHARED
EXPERIENCE
www.TotalYouthResearch.com
The  experience  of  driving  and  sharing  a  car  becomes  
more  important  than  the  ownership  of  it.
GRAHAMDBROWN.COM
www.TotalYouthResearch.com
is much less important than
the nature of
the content
the act of sharing itself
GRAHAMDBROWN.COM
Source:
TotalYouthResearch.com
GRAHAMDBROWN.COM
“You meet
great,
interesting
people. You
have great
stories.”
- Shelby
Clark,
founder
RelayRides
www.TotalYouthResearch.com
STORYTELLER
Every Millennial is a
how are you going to help them
tell their story?
GRAHAMDBROWN.COM
Source:
TotalYouthResearch.com
GRAHAMDBROWN.COM
#5 EMPOWERMENT
GRAHAMDBROWN.COM
“The reality is,
that most people
want to help
each other”
Andrew Batey -
Head of
Marketing,
Spinster
GRAHAMDBROWN.COM
Can Uber unlock people shut out from the market?
GRAHAMDBROWN.COM
Can Uber give locals what they want?
GRAHAMDBROWN.COM
these ideas are exactly
why some people
don’t like it…
GRAHAMDBROWN.COM
Sometimes media…
GRAHAMDBROWN.COM
GRAHAMDBROWN.COM
but mostly governments…
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GRAHAMDBROWN.COM
and they want it regulated…
GRAHAMDBROWN.COM
and they’re realizing that might be impossible
GRAHAMDBROWN.COM
“When you are a
disrupter you are
going to have a lot
of people
throwing arrows”
- David Plouffe,
mastermind behind
Obama 2008 campaign
GRAHAMDBROWN.COM
Uber may well fail…
GRAHAMDBROWN.COM
but the model will
live on…
GRAHAMDBROWN.COM
LOUDSPEAKER MODEL TELEPHONE MODEL
GRAHAMDBROWN.COM
LOUDSPEAKER MODEL TELEPHONE MODEL
GRAHAMDBROWN.COM
LOUDSPEAKER MODEL TELEPHONE MODEL
GRAHAMDBROWN.COM
LOUDSPEAKER MODEL TELEPHONE MODEL
GRAHAMDBROWN.COM
LOUDSPEAKER MODEL TELEPHONE MODEL
GRAHAMDBROWN.COM
LOUDSPEAKER MODEL TELEPHONE MODEL
GRAHAMDBROWN.COM
LOUDSPEAKER MODEL TELEPHONE MODEL
?
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Share the love
don’t forget to 

hit the LIKE button
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can discover this too
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“Professionals are no
longer needed for the
bare purpose of the mass
distribution of
information and the
shaping of opinion.”
- Larry Sanger 

(cofounder Wikipedia)
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Build a Brand Worth Talking About
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