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Tsunami
Youth Mobile
here comes the
the future is out there…
…it’s just not evenly distributed
Here comes
the next wave…
by Graham D Brown
w w w . u p v e n t u r e s . i o
UP VENTURES
w w w . u p v e n t u r e s . i o
UP VENTURES
are YOU a mobile app developer?
click the link on the next slide
for my FREE startup guide
mobile app
developer?
Click here
to get this
FREE guide
http://download.up.school
(Asia Tech Podcast) Here Comes the Youth Mobile Tsunami
“…completely change
the economy”
- Goldman Sachs
The Sharing Economy?
(Asia Tech Podcast) Here Comes the Youth Mobile Tsunami
(Asia Tech Podcast) Here Comes the Youth Mobile Tsunami
…started in
the youth market
We’ve been
sharing for
millions of years
…it took young people to show us…
…how to bring that behavior
into the 21st century…
The
Mobile
Messenger
Market?
(Asia Tech Podcast) Here Comes the Youth Mobile Tsunami
(Asia Tech Podcast) Here Comes the Youth Mobile Tsunami
(Asia Tech Podcast) Here Comes the Youth Mobile Tsunami
…started in
the youth market
The End
of Advertising?
(Asia Tech Podcast) Here Comes the Youth Mobile Tsunami
(Asia Tech Podcast) Here Comes the Youth Mobile Tsunami
…started in
the youth market
(Asia Tech Podcast) Here Comes the Youth Mobile Tsunami
…started in
the youth market
The End
of Billion Dollar
Brands?
(Asia Tech Podcast) Here Comes the Youth Mobile Tsunami
…started in
the youth market
At first, we look on with suspicion
Selfies…
Messaging…
Music sharing…
Video chat…
…started in
the youth market
if you want to understand
…what’s mainstream tomorrow
…look at the youth market today
So, here’s how…
catch the wave
7 ways to
Don’t focus on
the high end road warriors…
#1
Learn from

Apple…
…invest in the next generation
Create Shared Experiences
not apps, brands or products
#2
…because if they aren’t sharing
your brand, you don’t exist
Stop trying to win social media…#3
Start creating stuff…
worth talking about
…because good apps worth sharing
have the marketing baked in
Create tools that turn…
…young people into storytellers
#4
Make them… not your company…
the hero of your brand story
(Asia Tech Podcast) Here Comes the Youth Mobile Tsunami
…because nobody wants to talk
about “brands” or “apps”
68%of teens recorded a video 

in the last month
(Source Global Web Index 2014)
…a market of a billion producers
They just want to talk about
…themselves
Go beyond the like#5
because if customers like you…
be afraid, be very afraid
Young people only share the stuff
…they LOVE
Let go of the “official”#6
There are no “official”
brand stories anymore…
Your “official” story competes with…
a marketing team of millions
your brand gets talked about today
Accept that this is how…
Move from viewing youth as destinations
for your marketing messages…
#7
…start treating them as
partners in its production
passive consumers anymore
Young people aren’t
170,000 marketing messages
by his 17th birthday
The average American sees
What makes yours any different?
catch the wave
w w w . u p v e n t u r e s . i o
UP VENTURES
Connecting the mobile app economy
EDUCATION
INVESTMENT
PARTNERSHIP
www.UpVentures.io
mobile app
developer?
Click here
to get this
FREE guide
http://download.up.school

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