10 youth behavior trends you cannot miss for 2011 from mobileYouth Asia. Get the presentation by signing up for the newsletter at http://www.mobileyouth.asia

1. MOBILEYOUTH""ASIA"2011"
©"MOBILEYOUTH"2011"
FLICKR:(_ambrown(
HTTP://WWW.MOBILEYOUTH.ORG"

2. #1:(Discovered((
by(Youth(
MOBILEYOUTH""ASIA"2011"
©"MOBILEYOUTH"2011"
FLICKR:(MISS3UNIQUE(
HTTP://WWW.MOBILEYOUTH.ORG"

3. YOUNG(ASIANS(ARE(
CONSTANTLY(LOOKING(
TO(DISCOVER(NEW(
TOOLS(AND(SPACES(TO(
ENABLE(THEIR(SOCIAL(
MOBILEYOUTH""ASIA"2011"
LIVES(
©"MOBILEYOUTH"2011"
SOURCE:(KAMSHOTS(
HTTP://WWW.MOBILEYOUTH.ORG"

4. MOBILEYOUTH""ASIA"2011"
©"MOBILEYOUTH"2011"
#2:(Social((
Currency(
SOURCE:(PEFECTFUTURES(
HTTP://WWW.MOBILEYOUTH.ORG"

5. THEY(ARE(LOOKING(TO(
FULFILL(TWO(BASIC(NEEDS(
• NEED(TO(BELONG(
• NEED(TO(BE(SIGNIFICANT(
MOBILEYOUTH""ASIA"2011"
©"MOBILEYOUTH"2011"
FLICKR:(ILQUOQUO(
HTTP://WWW.MOBILEYOUTH.ORG"

6. #3:(Culture((
Hacks(
MOBILEYOUTH""ASIA"2011"
©"MOBILEYOUTH"2011"
FLICKR:(ELIOTSTYLE(
HTTP://WWW.MOBILEYOUTH.ORG"

7. MOBILEYOUTH""ASIA"2011"
©"MOBILEYOUTH"2011"
IN(SEARCH(FOR(SOCIAL(CURRENCY,(THEY(
OFTEN(HACK(EXISTING(TRENDS(TO(
FULFILL(THEIR(NEEDS(
FLICKR:(SAHRIZVI(
HTTP://WWW.MOBILEYOUTH.ORG"

8. DISCOVERY"AND"
ADOPTION"OF"BBM"BY"
YOUNG"ASIAN"MOBILE"
USERS"IS"AN"EXAMPLE"OF"
YOUTH"DRIVEN""CULTURE'
MOBILEYOUTH""ASIA"2011"
HACK."
©"MOBILEYOUTH"2011"
"
BBM"PROVIDES"THE"
SOCIAL'CURRENCY"THAT"
MAKES"BLACKBERRY"
HANDSETS"THE"YOUTH"
CHOICE."
"
YOUNG"ASIANS"
DISCOVERED"BBM"
FLICKR:(MOOMY(
HTTP://WWW.MOBILEYOUTH.ORG"

9. #4:(From(Dialogue((
to(Youthsourcing(
MOBILEYOUTH""ASIA"2011"
©"MOBILEYOUTH"2011"
FLICKR:(ZEPHYRANCE(
HTTP://WWW.MOBILEYOUTH.ORG"

10. BRANDS(NEED(TO(
INVOLVE(YOUTH(IN(
MARKETING(AND(
PRODUCT(DEVELOPMENT((
MOBILEYOUTH""ASIA"2011"
TO(TAP(THE(PROCESS(OF(
©"MOBILEYOUTH"2011"
DISCOVERING(SOCIAL(
CURRENCY(THROUGH(
CULTURE(HACKS(
FLICKR:(RUFO_83(
HTTP://WWW.MOBILEYOUTH.ORG"

11. MOBILEYOUTH""ASIA"2011"
©"MOBILEYOUTH"2011"
#5:(Displaced((
&(Disconnected(
FLICKR:(TOKYO(JAPANTIMES(
HTTP://WWW.MOBILEYOUTH.ORG"

12. DISPLACED(FROM(THEIR(
HOMES(IN(PURSUIT(OF(
EDUCATION(&(CAREER,(
YOUNG(ASIANS(ARE(
INCREASINGLY(LOOKING(
MOBILEYOUTH""ASIA"2011"
FOR(NEW(‘COMMUNAL(
©"MOBILEYOUTH"2011"
SPACES’(
FLICKR:(FILTRAN(
HTTP://WWW.MOBILEYOUTH.ORG"

13. #6:(Permission((
Assets(
MOBILEYOUTH""ASIA"2011"
©"MOBILEYOUTH"2011"
FLICKR:(PANDAPERICOLOSO(
HTTP://WWW.MOBILEYOUTH.ORG"

14. MOBILEYOUTH""ASIA"2011"
©"MOBILEYOUTH"2011"
PERMISSION(ASSETS(ARE(
OFFLINE(&(ONLINE(
‘SPACES’(THAT(BRANDS(
CAN(BUILD(TO(ENGAGE(
FLICKR:(SPACELION( YOUNG(ASIANS(
HTTP://WWW.MOBILEYOUTH.ORG"

15. MOBILEYOUTH""ASIA"2011"
©"MOBILEYOUTH"2011"
#7:(Liked((
Vs(Loved(
FLICKR:(DYANNA(
HTTP://WWW.MOBILEYOUTH.ORG"

16. LIKING(A(BRAND(IS(NOT(
ENOUGH.(YOUNG(ASIANS(
WANT(TO(‘LOVE’(THE(
BRAND(AND(SHARE(IT(
WITH(THEIR(FRIENDS(
MOBILEYOUTH""ASIA"2011"
©"MOBILEYOUTH"2011"
FLICKR:(BASS3N3ROLL(
HTTP://WWW.MOBILEYOUTH.ORG"

17. MOBILEYOUTH""ASIA"2011"
©"MOBILEYOUTH"2011"
#8:(Fanspobng(
FLICKR:"ESPEN"FAUGSTAD"
HTTP://WWW.MOBILEYOUTH.ORG"

18. FANS(ARE(A(SUBSET(OF(
CUSTOMERS(WHO(LOVE(THE(
BRAND.((
FANS(MAY(OR(MAY(NOT(BE(
LOUD,(BUT(ARE(ALWAYS(LOYAL(
MOBILEYOUTH""ASIA"2011"
AND(SHARE(THE(BRAND(
©"MOBILEYOUTH"2011"
EXPERIENCE(WITH(PEERS.(
FLICKR:"CLIFF"CHENG"LF"
HTTP://WWW.MOBILEYOUTH.ORG"

19. #9:(Young(
People(are(the(
Brand(&(the(
MOBILEYOUTH""ASIA"2011"
Media(
©"MOBILEYOUTH"2011"
FLICKR:"JRWOOLEY6"
HTTP://WWW.MOBILEYOUTH.ORG"

20. YOUNG(PEOPLE(ARE(
ALREADY(WEARING,(EATING(
OR(USING(YOUR(PRODUCTS(
AND(PROMOTING(IT(TO(
THEIR(PEER(NETWORK.(
MOBILEYOUTH""ASIA"2011"
STOP(SPENDING(ON(BIG(
©"MOBILEYOUTH"2011"
BUDGET(ADS(AND(HELP(
THEM(TALK(ABOUT(YOUR(
BRAND.(
FLICKR:"JRWOOLEY6"
HTTP://WWW.MOBILEYOUTH.ORG"

21. MOBILEYOUTH""ASIA"2011"
©"MOBILEYOUTH"2011"
#10:(Social(
Exchange(
FLICKR:"PATRICK"DONOVAN"
HTTP://WWW.MOBILEYOUTH.ORG"

22. SOCIAL(EXCHANGE(IS(WHEN(
BRANDS(HAVE(A(
MEANINGFUL(RELATIONSHIP(
WITH(YOUNG(PEOPLE.(((
IT(STARTS((AT(THE(POINT(OF(
MOBILEYOUTH""ASIA"2011"
PURCHASE.(
©"MOBILEYOUTH"2011"
FLICKR:(SINKDD(
HTTP://WWW.MOBILEYOUTH.ORG"

23. THE MOBILEYOUTH 2013 REPORT
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youth marketing mobile culture since 2001

25. THE MOBILEYOUTH 2013 REPORT
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MOBILEYOUTH
youth marketing mobile culture since 2001