(Graham Brown mobileYouth) The AGE of DISCOVERY (Part 1/5 50 key trends in the Youth Mobile Age 2011)
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Part 1 of a 5 part series of presentations. To download all 5 parts -> http://www.YouthMobileAge.com
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(Graham Brown mobileYouth) The AGE of DISCOVERY (Part 1/5 50 key trends in the Youth Mobile Age 2011)
- 1. Preview Copy 50 Key Youth Trends 2011
- 2. INTRODUCTION TO PART 1/5: INNOVATION
- 3. 1.6 billion mobile owners under the age of 30 $350 bn annual spend Average age of first phone = 7 yrs
- 4. From 2000 to 2010, the mobile industry generated $1 trillion through text messaging. That’s $150 per man, woman and child on the planet. SMS was “discovered” by youth. Left to the industry 160 characters would still be used for sending network test messages. Innovation is changing; from top-down genius to bottom-up social evolution driven by young people’s need to connect. This is that story…
- 6. TREND 1/50 THE POST-MOBILE GENERATION
- 7. Full contents of this Presentation are now only available to mobileYouth report subscribers flickr(c) Nicki Varkevisser http://www.mobileyouth.org/getaccess
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