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Voice of the Entrepreneur www.FounderFM.com
Startup Advice from
entrepreneurs
and investors30
FREE
WEBINAR
INSIDE
Graham D Brown
Entrepreneur, investor
and startup advisor
Presentation by...
Voice of the Entrepreneur www.FounderFM.com
Featuring the advice of 30 startup
entrepreneurs and investors interviewed
on Founder FM 2016
Voice of the Entrepreneur www.FounderFM.com
Now with links to all interviews
with featured entrepreneurs & investors
in this presentation deck!
Voice of the Entrepreneur www.FounderFM.com
Voice of the Entrepreneur www.FounderFM.com
STARTUP SUCCESS
We’ve been taught
to go to school, get
a job, work hard and
you’ll be successful.
Unfortunately, that’s
not how it works.
- John Lee
Voice of the Entrepreneur www.FounderFM.com
UP.SCHOOL
Graham Brown’s
LEARN HOW TO BECOME
A BETTER
LIFESTYLE 

ENTREPRENEUR
UPGRADE YOUR SKILLS
Learn How to
Get the Upgrade
FROM LAUNCHING YOUR BUSINESS
TO INVESTING IN REAL ESTATE,
I SHARE MY TRICKS AND
TECHNIQUES LIVE
EVERY WEEK FREE
JOIN MY WEBINAR
See My Webinar
Schedule
UP.SCHOOL
EVERY DAY LIVE
I SHARE MY VIDEO DIARY
OF GROWING A
LIFESTYLE BUSINESS
CATCH ME ON YOUTUBE
Visit My
Youtube Channel
UP.SCHOOL
Voice of the Entrepreneur www.FounderFM.com
Entrepreneurship is a grind. It’s a war of
attrition - Julian Hearn
Voice of the Entrepreneur www.FounderFM.com
As an entrepreneur, be willing to embrace change:
nothing is going to go to plan - Jason Zook
http://www.founderfm.com/john-lee
http://www.founderfm.com/julian-hearn
http://www.founderfm.com/jason-zook
Voice of the Entrepreneur www.FounderFM.com
Voice of the Entrepreneur www.FounderFM.com
If you really love doing something, the likelihood
you can turn it into a viable business is higher than
just finding a way to make money - Michael Waitze
How fast can you learn? How fast can you
fail? This approach to business applies as
much to a coffee shop as it does for a mobile
app - Tim Parsons
Voice of the Entrepreneur www.FounderFM.com
Voice of the Entrepreneur www.FounderFM.com
If I look back in life and
haven’t tried, then I
felt like that would
always bug me. It
wasn’t even a choice. I
just had to do it. -
Jamal Benmiloud
http://www.founderfm.com/michael-waitze
http://www.founderfm.com/tim-parsons
http://www.founderfm.com/jamal-benmiloud
Voice of the Entrepreneur www.FounderFM.com
Voice of the Entrepreneur www.FounderFM.com
If you’re going to live a lifestyle where you
demand more… you can’t listen to the system
- Andrew Henderson
Voice of the Entrepreneur www.FounderFM.com
I don’t necessarily know if it’s going to work,
but I believe that if I give this my all, I’m going
to learn a lot in the process - Troy Erstling
Voice of the Entrepreneur www.FounderFM.com
Always maximize what life has to offer.
You should never die with regrets.
- Erik Ten Have
http://www.founderfm.com/andrew-henderson
http://www.founderfm.com/troy-erstling
http://www.founderfm.com/erik-ten-have
Voice of the Entrepreneur www.FounderFM.com
Voice of the Entrepreneur www.FounderFM.com
Don’t wait for permission. Be bold. Take risks.
Trash conventional wisdom. Go out and make
your business happen -Shilpa Sharma
Voice of the Entrepreneur www.FounderFM.com
Put in the time. Put in the effort.
Don’t expect to get results overnight
- Carlo Cretaro
You can’t go telling me I’m not in the
game. That kind of stuff doesn’t sit
well with me. - Tim Fargo
Voice of the Entrepreneur www.FounderFM.com
http://www.founderfm.com/shilpa-sharma
http://www.founderfm.com/carlo-cretaro
http://www.founderfm.com/tim-fargo
Voice of the Entrepreneur www.FounderFM.com
Voice of the Entrepreneur www.FounderFM.com
DEVELOPING
YOUR IDEA
Stay humble, listen more, talk less
- Vipe Desai
Voice of the Entrepreneur www.FounderFM.com
Voice of the Entrepreneur www.FounderFM.com
You don’t have to invent new ideas. If you see a
great idea and can copy it, expand on it… that’s
a great way to get started - Rick Day
Figure out what you’re good at. Figure out
what’s missing. Find people to help you -
Zack Tipton
Voice of the Entrepreneur www.FounderFM.com
http://www.founderfm.com/vipe-desai
http://www.founderfm.com/rick-day
http://www.founderfm.com/zack-tipton
Voice of the Entrepreneur www.FounderFM.com
Nobody is
going to steal
your idea. The
more you
share, the
better it gets.
Keep on
validating and
refining -
Ashish Mittal
Voice of the Entrepreneur www.FounderFM.com
Voice of the Entrepreneur www.FounderFM.com
Get started by thinking about what really bothers
you. Can you do something about it? If not, can
you work with people who can? - Nik Schriefer
Don’t ever give
up on sharing
your ideas with
your network.
You may come
up with 99 non-
starters, but the
100th idea might
be the one that
flies - Michael
Waitze
Voice of the Entrepreneur www.FounderFM.com
http://www.founderfm.com/ashish-mittal
http://www.founderfm.com/nik-scrhiefer
http://www.founderfm.com/michael-waitze
Voice of the Entrepreneur www.FounderFM.com
Voice of the Entrepreneur www.FounderFM.com
BUILD YOUR
NETWORK
Success is about relationship capital. Show me
your friends and I’ll show you your bank account.
- John Lee
Voice of the Entrepreneur www.FounderFM.com
Find a co-founder: Your chances of startup
success increase exponentially going from 1 to
2 or 3 co-founders - Bernard Moon
Voice of the Entrepreneur www.FounderFM.com
Voice of the Entrepreneur www.FounderFM.com
The biggest
mistake CEOs
make is they
keep everything
in their head or
try to “lead by
example”. Great
when you have 6
or 8 people, but
not when you’re
60 or 80
- Rick Day
http://www.founderfm.com/john-lee
http://www.founderfm.com/bernard-moon
http://www.founderfm.com/rick-day
Voice of the Entrepreneur www.FounderFM.com
Voice of the Entrepreneur www.FounderFM.com
You’ve got to listen to people, and learn
from people who’ve been there and done it.
Spend as much time as you can, expect this
is going to take a long time - Julian Hearn
Voice of the Entrepreneur www.FounderFM.com
RAISING CAPITAL
Voice of the Entrepreneur www.FounderFM.com
Plan for failure, hope for success
- Chris Kirkland
Dont’ wait
until you’re
ready. Don’t be
a perfectionist.
Start talking to
investors now -
Rina Neoh
Voice of the Entrepreneur www.FounderFM.com
http://www.founderfm.com/julian-hearn
http://www.founderfm.com/chris-kirkland
http://www.founderfm.com/rina-neoh
Voice of the Entrepreneur www.FounderFM.com
Perseverance and persistence are key to
raising capital. Do your groundwork and
research. Know what investors want from
you - Ye Myat Min
Voice of the Entrepreneur www.FounderFM.com
It takes the same amount of time to raise 1
Euro as it does 1 billion Euros. Go for the
highest amount you need - Ali Parandeh
Voice of the Entrepreneur www.FounderFM.com
Research your competition. If you tell an
investor you have no competition, you’re telling
them there’s no market for your product
- Dirk Lueth
Voice of the Entrepreneur www.FounderFM.com
http://www.founderfm.com/ye-myat-min
http://www.founderfm.com/ali-parandeh
http://www.founderfm.com/dirk-lueth
Voice of the Entrepreneur www.FounderFM.com
Voice of the Entrepreneur www.FounderFM.com
CUSTOMER
ACQUISITION
Step #1 is reaching out to your target
audience. - Tommaso Di Bartolo
Voice of the Entrepreneur www.FounderFM.com
Voice of the Entrepreneur www.FounderFM.com
Make people ecstatic with the quality of
the product. That’s best marketing there
is - Tim Fargo
Voice of the Entrepreneur www.FounderFM.com
Sell one thing to one person: find the
smallest way to do it
- Andrew Henderson
http://www.founderfm.com/tommaso-di-bartolo
http://www.founderfm.com/tim-fargo
http://www.founderfm.com/andrew-henderson
Voice of the Entrepreneur www.FounderFM.com
Voice of the Entrepreneur www.FounderFM.com
High quality content is the key to
growing traffic long term - Chris Kirkland
Voice of the Entrepreneur www.FounderFM.com
Build offline human connections with the
customer, that’s key to customer acquisition -
Bond Thaiyanurak
Start before you
start: test your
message and
value proposition.
Build a blog, an
inbound strategy
generating leads
before you
launch - Tommaso
Di Bartolo
Voice of the Entrepreneur www.FounderFM.com
http://www.founderfm.com/chris-kirkland
http://www.founderfm.com/bond-thaiyanurak
http://www.founderfm.com/tommaso-di-bartolo
Voice of the Entrepreneur www.FounderFM.com
The people who
win are not
necessarily the
those coming out
to market with the
best product first,
but the people
who are learning
the fastest
- Tim Parsons
Voice of the Entrepreneur www.FounderFM.com
Voice of the Entrepreneur www.FounderFM.com
Take time to write down your values: How do
you want your customers and employees
treated? Once you have these you can hire
managers to hire great people - Rick Day
What people really pay for is the packaging and
convenience your expertise gives them. - Grant Weherley
Voice of the Entrepreneur www.FounderFM.com
http://www.founderfm.com/tim-parsons
http://www.founderfm.com/rick-day
http://www.founderfm.com/grant-weherley
Voice of the Entrepreneur www.FounderFM.com
Don’t spend time trying to convert people.
Close that conversation and move on. Find the
people that do “get it”. - Hans Johansen
Voice of the Entrepreneur www.FounderFM.com
People don’t buy the product, they buy
the story. It’s an emotional purchase.
- Zack Tipton
Voice of the Entrepreneur www.FounderFM.com
Voice of the Entrepreneur www.FounderFM.com
People don’t follow
brands, they follow
people… Do we
really care that
much about Apple
as a brand or is
hearing Steve Jobs’
story more
inspiring?
- Anita Wing Lee
http://www.founderfm.com/hans-lysglimt-johansen
http://www.founderfm.com/zack-tipton
http://www.founderfm.com/anita-wing-lee
Voice of the Entrepreneur www.FounderFM.com
When somebody actually reaches out to you with
feedback, you might consider it ore you have to distill
down to the actual gold nugget that’s in there. Sometimes
the people really have an awesome point - Tim Fargo
Voice of the Entrepreneur www.FounderFM.com
Voice of the Entrepreneur www.FounderFM.com
Niching down
is the key. It’s
much better to
be the main
guy in one
area than
trying to
attract all-
comers -
Stewart Patton
Voice of the Entrepreneur www.FounderFM.com
Scroll through your inbox. These are the
people who trust you the most. They will be
your word of mouth marketing. - Jason Zook
http://www.founderfm.com/tim-fargo
http://www.founderfm.com/stewart-patton
http://www.founderfm.com/jason-zook
Voice of the Entrepreneur www.FounderFM.com
UP.SCHOOL
Graham Brown’s
LEARN HOW TO BECOME
A BETTER
LIFESTYLE 

ENTREPRENEUR
UPGRADE YOUR SKILLS
Learn How to
Get the Upgrade
FROM LAUNCHING YOUR BUSINESS
TO INVESTING IN REAL ESTATE,
I SHARE MY TRICKS AND
TECHNIQUES LIVE
EVERY WEEK FREE
JOIN MY WEBINAR
See My Webinar
Schedule
UP.SCHOOL
EVERY DAY LIVE
I SHARE MY VIDEO DIARY
OF GROWING A
LIFESTYLE BUSINESS
CATCH ME ON YOUTUBE
Visit My
Youtube Channel
UP.SCHOOL

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