if you are organising WEBINARS, you need to know the difference between a SHOW and an EVENT
These are fundamentally 2 different approaches to webinars.
In this new 64 slide presentation I’ll teach you the key difference between:
1) the OFFLINE NATIVE and
2) the ONLINE NATIVE
... model of webinars.
And how they produce radically different outcomes.
8. “There is an Echo on the line”
“an Echo on the line”
“an Echo on the line”
“an Echo on the line”
“on the line”
“on the line!”
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9. “Is My Mic
Working?”
“Same Question
But to my next
Panelist”
“I’d just like
to add…”
“Please introduce
yourself”
PIKKAL - LEADERSHIP | STORYTELLING | PODCASTS
10. PIKKAL - LEADERSHIP | STORYTELLING | PODCASTS
If you
experienced
any of these
symptoms
recently then…
11. Yes, you may have been
infected by a
Boring Webinar
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30. Let’s break this down:
2 Different Approaches
PIKKAL - LEADERSHIP | STORYTELLING | PODCASTS
VS
31. OFFLINE NATIVE
MODEL
ONLINE NAITVE
MODEL
Analog native agencies
e.g. PR agencies,
Event management
companies
Digital native agencies:
e.g. podcast agencies,
live streaming agencies,
webinar agencies
Webinars are…
“EVENTS”
Webinars are…
“SHOWS”
Captive Attention Attention is Your Biggest Cost
Impress and Instruct Experience and Engage
Success is…
Getting the feedback form
Success is…
Keeping the conversation going
VS
PIKKAL - LEADERSHIP | STORYTELLING | PODCASTS
39. #2 Attention is your
biggest cost
PIKKAL - LEADERSHIP | STORYTELLING | PODCASTS
40. “Why Event
Live at 0845
but Speakers
no start until
0900???”
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41. PIKKAL - LEADERSHIP | STORYTELLING | PODCASTS
THE ATTENTION ECONOMY
PRICE OF
ATTENTION
QUANTITY
DEMAND IN 2020
DEMAND IN 2000
DEMAND IN 1980
You have only seconds…
43. #3 Polls are not for feedback
(polls are for guests to tell you about the
problems they want you to address)
PIKKAL - LEADERSHIP | STORYTELLING | PODCASTS
44. "This is what I
care about
right now…”
PIKKAL - LEADERSHIP | STORYTELLING | PODCASTS
45. #4 “Same
Question but
to my next
panelist”
…
is not cool
(get a skilled moderator)
PIKKAL - LEADERSHIP | STORYTELLING | PODCASTS
46. EVENT MODERATOR SHOW MODERATOR
Moderator Host
“Can you hear me at the
back?”
“Welcome”
“Please introduce
yourself…”
“I want to ask you about…”
“Do you have a few words to
say about…”
“Take us back to the time
when…”
VS
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48. PIKKAL - LEADERSHIP | STORYTELLING | PODCASTS
CONTENT vs CONTEXTMore Context not Content
49. LOGIC EMOTION
Data Story
Powerpoint Conversation
Bullet points Journeys
Dare to Impress Dare to be Vulnerable
Efficiency Humanity
VS
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53. TRANSFORMATIONAL STORYTELLING
THE 3 BOX METHOD
Mindset Reframe Shape
1. PAST 2. PRESENT 3. FUTURE
What is the mindset
that got us here and
is now holding us
back?
How do we
reframe and
depart from the
old world?
What is the shape of
business we need to
become?
PIKKAL - LEADERSHIP | STORYTELLING | PODCASTS
Learn to tell better stories…
(from my Business Storytelling Course)
54. #8 Always
Mic Test
days before
“Can you hear me?”
…says you don’t value
the audience attention
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55. “…and our next
guest is joining
us without a
headset and in
a stairwell…”
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#notcool
56. #9 Set a Clear
Call to Action
You’ve earned their
attention, now how are
you going to use it?
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57. #10 Hire Experience
not Excitement
Would you rather have an
Exciting Doctor
or an Experienced One?
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62. “People will forget what you told them,
but they’ll always remember
how you made them feel”
- Maya Angelou
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