Mobile demand side platforms (DSPs) are designed to tackle the many challenges of mobile advertising, including targeting and the need for a positive user experience. Recent advances in technology mean that mobile DSPs can now track models, operating systems, screen size, location and more. Not sure where to start? Check out our guide to the main players.
1. App Marketing Networks 2014
Mobile DSPs
Guide
Mobile demand side platforms (DSPs) are designed
to tackle the many challenges of mobile advertising,
including targeting and the need for a positive user
experience. Not sure where to start? Check out our
guide to the main players.
An inside guide, from the experts at
2016Edition