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Affiliate Marketing on the Mobile Platform London Affiliate Conference Presentation February 2010
Overview  Affiliate marketing on the mobile platform The mobile commerce opportunity  Issues for affiliate networks on mob...
Introduction  <ul><li>http://mobyaffiliates.com </li></ul><ul><li>B2B </li></ul><ul><li>Directory of mobile affiliate prog...
2009 was “The  Year  of Mobile” Handsets Lower cost data  Hero services App stores Mobile Ads Key drivers The mobile comme...
2010s will be the  Decade  of Mobile
So lots of opportunities for affiliate marketing?  = $$$ <ul><li>Embedded payment channel </li></ul><ul><li>Massive growth...
Reality check …  Usage of services Mobile commerce 2010 Source: Ipsos  Personalisation  Games, apps  Music, video   Cas...
But! … mobile web & advertising a very dynamic market Mcommerce iphone apps <ul><li>$500m in mobile commerce revs </li></u...
Affiliate Networks face a number of challenges when moving onto the mobile platform <ul><li>Javascript, cookies, IP addres...
Gaming affiliate networks are leading the way
Others are following  New affiliate networks specialising in mobile  Online affiliate networks moving onto mobile
However, still a long way to go …  <ul><li>Lack of critical mass of merchants and networks </li></ul><ul><li>Affiliate man...
Affiliates on mobile also need to adapt their approach Issues for affiliates 3 ≠ <ul><li>Traffic </li></ul><ul><li>Targeti...
Organic search - broken on mobile <ul><li>Google mobile doesn’t prioritise mobile-focused sites </li></ul><ul><li>Page ran...
PPC Search – limited inventory and high cost  <ul><li>Search volumes limited </li></ul><ul><ul><li>no. of searches </li></...
Mobile ad networks – which ones to use?  General  Premium  Specialist  Other
Direct buys – can be hard to find who has a lot of traffic Operator Portals  High traffic mobile sites Metrics coming
Appstores – not just itunes/ iphone Device & OS  Operators  Independents
Appstore SEO – an emerging area
Affiliates also need to use different tools and services on mobile  Analytics Market Intelligence Site creation
Conclusions …  <ul><li>No doubt about it mobile is going to be BIG for affiliate marketing …  </li></ul><ul><li>…  but mig...
Thank you!  mobyaffiliates.com mjelly.com [email_address] twitter.com/mobyaffiliates
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Opportunities for Affiliates on the Mobile Platform - a review of the current state of the mcommerce market, opportunities for affiliate networks and affiliates in iphone and mobile internet. Presentation originally made at the London Affiliate Conference.

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Mobile Internet Affiliate Marketing

  1. 1. Affiliate Marketing on the Mobile Platform London Affiliate Conference Presentation February 2010
  2. 2. Overview Affiliate marketing on the mobile platform The mobile commerce opportunity Issues for affiliate networks on mobile Issues for affiliates on mobile 1 2 3
  3. 3. Introduction <ul><li>http://mobyaffiliates.com </li></ul><ul><li>B2B </li></ul><ul><li>Directory of mobile affiliate programs </li></ul><ul><li>Make money on mobile community </li></ul><ul><li>http://mjelly.com </li></ul><ul><li>B2C </li></ul><ul><li>Directory of mobile sites and applications </li></ul><ul><li>List your site or app </li></ul>
  4. 4. 2009 was “The Year of Mobile” Handsets Lower cost data Hero services App stores Mobile Ads Key drivers The mobile commerce opportunity 1 Adoption & Usage
  5. 5. 2010s will be the Decade of Mobile
  6. 6. So lots of opportunities for affiliate marketing? = $$$ <ul><li>Embedded payment channel </li></ul><ul><li>Massive growth in usage </li></ul><ul><li>Un-tapped market </li></ul><ul><li>Big in Japan </li></ul>
  7. 7. Reality check … Usage of services Mobile commerce 2010 Source: Ipsos Personalisation  Games, apps  Music, video  Casino  Travel  Finance  Retail 
  8. 8. But! … mobile web & advertising a very dynamic market Mcommerce iphone apps <ul><li>$500m in mobile commerce revs </li></ul><ul><li>Already huge sales through mobile internet sites and growing at 100% + p.a. </li></ul>Emerging technologies
  9. 9. Affiliate Networks face a number of challenges when moving onto the mobile platform <ul><li>Javascript, cookies, IP addresses not reliable on mobile </li></ul>Tracking <ul><li>New formats required, MMA compliance </li></ul>Creative <ul><li>Very fragmented handset base to support </li></ul>Handsets <ul><li>Existing affiliates probably not focused on mobile </li></ul>Affiliate Recruitment Issues for affiliate networks 2
  10. 10. Gaming affiliate networks are leading the way
  11. 11. Others are following New affiliate networks specialising in mobile Online affiliate networks moving onto mobile
  12. 12. However, still a long way to go … <ul><li>Lack of critical mass of merchants and networks </li></ul><ul><li>Affiliate management not focused on mobile (but improving) </li></ul><ul><li>Handset targeting still not well managed </li></ul><ul><li>Need more high value verticals (finance, travel) to enter the market with high CPA offers </li></ul>
  13. 13. Affiliates on mobile also need to adapt their approach Issues for affiliates 3 ≠ <ul><li>Traffic </li></ul><ul><li>Targeting </li></ul><ul><li>Analytics & Tools </li></ul>
  14. 14. Organic search - broken on mobile <ul><li>Google mobile doesn’t prioritise mobile-focused sites </li></ul><ul><li>Page rank doesn’t work on mobile web/ apps </li></ul><ul><li>Mobile site directories are worth looking at as a source of organic traffic </li></ul>
  15. 15. PPC Search – limited inventory and high cost <ul><li>Search volumes limited </li></ul><ul><ul><li>no. of searches </li></ul></ul><ul><ul><li>ad units </li></ul></ul><ul><ul><li>search words </li></ul></ul><ul><li>High cost / CPC </li></ul><ul><li>High click through 5-20% </li></ul><ul><li>Converts very well </li></ul><ul><li>Future growth will unlock the market </li></ul>
  16. 16. Mobile ad networks – which ones to use? General Premium Specialist Other
  17. 17. Direct buys – can be hard to find who has a lot of traffic Operator Portals High traffic mobile sites Metrics coming
  18. 18. Appstores – not just itunes/ iphone Device & OS Operators Independents
  19. 19. Appstore SEO – an emerging area
  20. 20. Affiliates also need to use different tools and services on mobile Analytics Market Intelligence Site creation
  21. 21. Conclusions … <ul><li>No doubt about it mobile is going to be BIG for affiliate marketing … </li></ul><ul><li>… but might take some time to develop – timing is key </li></ul><ul><li>Mobile needs different approaches – can’t just move easily from web to mobile success as an affiliate or network </li></ul>
  22. 22. Thank you! mobyaffiliates.com mjelly.com [email_address] twitter.com/mobyaffiliates
  • kulnisahnt

    Dec. 31, 2016
  • jasonoberfest

    Jul. 28, 2010

Opportunities for Affiliates on the Mobile Platform - a review of the current state of the mcommerce market, opportunities for affiliate networks and affiliates in iphone and mobile internet. Presentation originally made at the London Affiliate Conference.

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