This the "new age" look to an old presentation that talks about the changing landscape of business

1. The Changing Landscape
Mohit Chhabra
mohit@chhabra.co.in

2. The “Market Landscape”
is changing rapidly

3. Marketers are struggling to respond!

4. 
Getting through your audience is
becoming increasingly difficult!

5. 

6. We are experiencing a lack of
belonging that stems from a
decline in social capital.
Prof. Robert Putnam
Harvard

7. 
RoI on Marketing
is falling

8. 
Marketing campaigns are taking too
long to create

9. 
Beyond Marketing…

10. Changing dynamics of customer –
manufacturer interaction

11. The way competition
comes at companies

12. Biggest challenge is the growing
influence of technology

13. Biggest challenge is the growing
influence of technology
That was one of the
old IBM hard drives,
not a vacuum cleaner

14. Technology is the greatest
catalyst for change in marketing.
Although technology changes, its
role never does. Its always the
agent of economic and social
change.
Regis McKenna
Total Access

15. Regardless of other economic trends,
technology itself has no brakes nor an
OFF button, so the new world is unlikely
either to slow down …has a long way to
go before it comes into full flower
Harold Leavitt
Stanford Graduate School of Business