1. The Indian Digital
Consumer

2. o rning
oo dM ou
G
ank Y
&Th

3. Who am I?

4. GAP
University Industry

5. Hundreds of
productive man hours

6. University Industry

7. &
Research
Consulting

8. !deas

9. Death by
PowerPoint

10. !!!"#$%&'()!*+()&$%'(#+%,"-).

11. Rs 55,000 crore

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17. Where does India live?
Population
8% 8 Metro >5 mn
5% 19 Cities 1 - 5 mn
Urban 30%
70 mn HH
10% 396 Towns 0.1 - 1 mn
7% 4,738 Peri Urban 10k-0.1 mn
164 mn HH
Rural 70%
!"# 6,38,365 villages < 10,000
Source : Census Projections 2010

18. Metropolitan India
8% 8 Metro
5% 19 Cities
10% 396 Towns
7% 4,738 Peri Urban
!"# 6,38,365 villages
Source : Census Projections 2010

19. Rur-ban India
8% 8 Metro
5% 19 Cities
10% 396 Towns
7% 4,738 Peri Urban
!"# 6,38,365 villages
Source : Census Projections 2010

20. Deep Rural India
8% 8 Metro
5% 19 Cities
10% 396 Towns
7% 4,738 Peri Urban
!"# 6,38,365 villages
Source : Census Projections 2010

21. “
Rural is not a geography;
it is a mindset.
Knowledge@Wharton

22. Rural India Loves Mobiles

23. None of
these
Favorite entertainment gadget

24. !
None of
these
Favorite entertainment gadget

25. 20 km...

26. The change is deep rooted...

27. Its a battle...

28. The Rise of the Digital Natives

29. http://www.linkedin.com/in/mohitchhabra
http://www.slideshare.net/mohitchhabra
http://twitter.com/mohit_chhabra
mohitchhabra@gmail.com