This document discusses the rapid growth of access to information through digital technologies. It notes that while it took thousands of years for technical information to double historically, now it doubles every 72 hours. As a result, people now have access to over 70,000 newspapers, 650 TV channels, radio stations, social media, email and more through their mobile devices. The document suggests that as access to information has shifted online, businesses need to ensure they continue engaging customers and don't lose them the day after making a sale.

1. There is no mountain!
Mohit Chhabra
@mohit_chhabra

2. What’s your favorite news channel?

3. @mohit_chhabra

4. What is the
Internet?

5. First there is a mountain
Then there is no mountain
Then there is.

7. ‘
’Chinese Saying
May you live in
interesting times.

8. 1778

10. 1990

11. $650 m

12. 1992

13. Funk Wagnalls&

14. 1995

15. For
Sale

16. 1996

17. 50%
Sales

18. 1
/2

19. 2009

22. Continues...
The Saga

24. How many of you were born in or after
1990?

25. Digital Natives

26. Digital Migrants

27. Smart

28. Married?

29. The consumer is not a moron,
she is your wife.
The consumer is not a moron,
she is your wife.

30. ReallyReally

31. Access

32. Access Choices

33. Access

34. Everyone is
CONNECTED!

36. 5,000 years
3,000 BC to 1965

37. 30 years
5,000 years
3,000 BC to 1965

38. 2XTechnical information
doubled every two years

39. 2XTODAY it doubles every
72 hours

41. Access Choices

42. Choices

43. 70,000+ Newspapers & Magazines
650+ TV Channels
12+ FM Radio Stations

44. 70,000+ Newspapers & Magazines
650+ TV Channels
12+ FM Radio Stations
Social Media
Email

45. 70,000+ Newspapers & Magazines
650+ TV Channels
12+ FM Radio Stations
Social Media
Email
…in your pocket

46. Define

47. Define Intelligence

48. Define Intelligence
Alt 1
Alt 2
Alt 3
Alt 4
Alt 5
Develop Alternatives

49. Define Intelligence
Alt 1
Alt 2
Alt 3
Alt 4
Alt 5
Develop Alternatives
Choice

50. Define Intelligence
Alt 1
Alt 2
Alt 3
Alt 4
Alt 5
Develop Alternatives
Choice
SHIFTED ONLINE

51. Define Intelligence
Alt 1
Alt 2
Alt 3
Alt 4
Alt 5
Develop Alternatives
Choice
It’s all going ONLINE!

52. You start losing a customer
the day you sign her!

53. mohitchhabra
mohit_chhabra
mohit@chhabra.co.in
mohitchhabra
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