This document provides tips for finding the right designer for business projects. It advises researching the business, understanding project needs, scouting designer portfolios, providing full details in the project brief, signing a contract, making a down payment, being involved throughout the process, and showing gratitude upon completion. Hiring the right designer and following these steps can help move a brand forward effectively.
9. TM
#mojaka
Your business is your
creation. You must know it
like the back of your hand. A
thorough knowledge about
the business you own helps
you decide exactly what it
needs.
1
KNOW YOUR BUSINESS
10. TM
#mojaka
For instance, what’s your
businesses’ Unique Selling
Point (USP)?
What is it that sets your
business apart from the
rest?
1
KNOW YOUR BUSINESS
12. TM
#mojaka
Is it a logo you need? Do you
know what a logo is and
what it can do for your
business?
Find a book or go online
and read more about
your needs and see more
examples.
2
UNDERSTAND THE PROJECT
14. TM
#mojaka
KNOW YOUR
BUSINESS
3
How are similar businesses
putting their message across
to their audience?
What can you do
differently to stand out?
LISTEN TO OTHERS
16. TM
#mojaka
KNOW YOUR
BUSINESS
4
Ask your friends if they
know of a good designer.
Go online and check out the
portfolios of designers you
know or have heard of.
Look out for the one that
meets your needs.
SCOUT FOR THE PERFECT DESIGNER
17. TM
#mojaka
KNOW YOUR
BUSINESS
4
Never work with a
designer with no
portfolio online.
Professional designers
exhibit their work online to
show their skills and
promote their clients.
SCOUT FOR THE PERFECT DESIGNER
18. TM
#mojaka
KNOW YOUR
BUSINESS
4
And don’t work with a
designer just because they’re
cheap.
Great designs don’t
come as cheap as
peanuts.
Prepare to spend some
bucks.
SCOUT FOR THE PERFECT DESIGNER
21. TM
#mojaka
KNOW YOUR
BUSINESS
Tell the designer all they
need to know... including the
background of your
business, target audience,
dos and don’ts, what success
means to you.
BRIEF THE DESIGNER
5
22. TM
#mojaka
KNOW YOUR
BUSINESS
Tell them the purpose of the
project.
Example: “I want 70% of
my revenue to come
through this new
website.”
BRIEF THE DESIGNER
5
29. TM
#mojaka
KNOW YOUR
BUSINESS
8
Don’t tell a designer
“this doesn’t look wow
enough.”
Instead say “the colors
are a little dull. Or I
want the typeface to be
bold.”
BE INVOLVED
31. TM
#mojaka
KNOW YOUR
BUSINESS
9
Say thanks. Not only
in private, but in public, on
social media.
Let people know how
much the design has
helped your
business.
SHOW GRATITUDE