Art & Science of Viral Video in Digital Marketing

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Chakard Chalayut

How to create a viral video in digital marketing in disruption and changing of consumer behavior

Business

OF VIRAL
!1Chakard Chalayut | Chaos Theory Co., Ltd.

Molek Chakard Chalayut
Co Founder/Visionary : Chaos Theory
BLOG :DIGIMOLEK.COM
PAGE :FB.COM/DIGIMOLEK

3
Cognitive Platform
Providing insight platform to
match your customer with
cognitive thinking
Psychographic Analyst
Know your consumer inside
theirs brain with psychology and
predict their behaviour with
behaviour model.
Data Analyst
Bring your data to life. From
nothing to business opportunity
Insight consulting
Make a meaningful insight to
start your marketing campaign
Our Common Services
CH data collection
Custom consumer data
collection
CH Labs
Research lab about
neuromarketing and sensory
marketing

https://www.marketingoops.com/author/digimolek/

vi·ral mar·ket·ing
Dictionary result for viral marketing
noun
noun: viral marketing
1.a method of marketing whereby consumers are encouraged to
shareInformation about a company's goods or services via the
Internet."a carefully designed viral marketing strategy"

If you talked to people the way advertising talked to
people, they’d punch you in the face
Hugh MacLeod.

Common of these videos are a few core elements.
1. There is no or less initial branding
2. They draw on various human emotions
3. They have quality audio
4. They tell a story

https://hbr.org/2014/08/age-and-gender-matter-in-viral-marketing

https://hbr.org/2016/05/research-the-link-between-feeling-in-control-and-viral-content

ART & SCIENCE
What is your art reference ?
What is your art theory?
How do you know your consumer?
Your Strategy & concept?
Your data to support of your viral?

HAVE AN INTERESTED STORY AND
TELL IT IN INTERESTING WAY
DDB

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Art & Science of Viral Video in Digital Marketing

1. OF VIRAL !1Chakard Chalayut | Chaos Theory Co., Ltd.

2. Molek Chakard Chalayut Co Founder/Visionary : Chaos Theory BLOG :DIGIMOLEK.COM PAGE :FB.COM/DIGIMOLEK

3. 3 Cognitive Platform Providing insight platform to match your customer with cognitive thinking Psychographic Analyst Know your consumer inside theirs brain with psychology and predict their behaviour with behaviour model. Data Analyst Bring your data to life. From nothing to business opportunity Insight consulting Make a meaningful insight to start your marketing campaign Our Common Services CH data collection Custom consumer data collection CH Labs Research lab about neuromarketing and sensory marketing

4. https://www.marketingoops.com/author/digimolek/

8. WHAT’S VIRAL ?

9. vi·ral mar·ket·ing Dictionary result for viral marketing noun noun: viral marketing 1.a method of marketing whereby consumers are encouraged to shareInformation about a company's goods or services via the Internet."a carefully designed viral marketing strategy"

10. WHY VIRAL ?

11. If you talked to people the way advertising talked to people, they’d punch you in the face Hugh MacLeod.

12. SO, CAN WE CREATE VIRAL VIDEO?

13. YES & NO

14. NO

15.

16.

17. YES

18. VIRAL = ART & SCIENCE

19. Common of these videos are a few core elements. 1. There is no or less initial branding 2. They draw on various human emotions 3. They have quality audio 4. They tell a story

20. ART

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34. SCIENCE

35. https://hbr.org/2014/08/age-and-gender-matter-in-viral-marketing

36. https://hbr.org/2016/05/research-the-link-between-feeling-in-control-and-viral-content

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52. DATA

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62. Nostalgia

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71. MOLECULAR LEVEL

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89. SUMMARY

90. ART & SCIENCE What is your art reference ? What is your art theory? How do you know your consumer? Your Strategy & concept? Your data to support of your viral?

91. REAL TARGET?

92. CAN IT DRIVE BUSINESS?

93. ROI/CONVERSION RATE

94. RIGHT TIME?

95. THE FUTURE

96. FUTURE

97. HAVE AN INTERESTED STORY AND TELL IT IN INTERESTING WAY DDB

98. THANK YOU !98