35. Fred Wilson
“Every big powerful technology
company has met a new technology
that has undone their dominance.
For Microsoft it was open source
and the Internet.
http://www.avc.com/a_vc/2011/01/
building-better-social-graphs-
continued.html For Google, it appears that it may
be social.
For Facebook, it appears that it may
be mobile.”
39. John Battelle
After three months of checkins
“I expected a bit more...human contact.”
http://battellemedia.com/archives/2010/04/foursquare_-
_i_wish_it_was_better_for_me
40. What do you get when you combine
• Mobile touch UI
• Structured data
• Real time push notifications
53. 5 takeaways
1. Define your social object
2. Design your translations
3. Enable legitimate peripheral
participation
4. Become an obligatory
passage point
5. Make meaning
the primary actor tries to establish itself as an obligatory passage point (OPP) between the other actors and the network, so that it becomes indispensable.\n
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Heterogeneous networks: relations that are simultaneously material (between things) and semiotic (between concepts).\nActor-network theory tries to explain how material–semiotic networks come together to act as a whole (for example, a school is both a network and an actor that hangs together, and for certain purposes acts as a single entity)\nSocial relations, in other words, are only ever in process, and must be performed continuously.\n
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“temporary absence or suspension of breathing, or shallow breathing, while doing e-mail”. \n
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On the creation side, addiction too: how many here feel you really should be tweeting more?\n
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Let’s look at the Ditto user interface again: you tap the button to share what you want to do.\n\nPoint 1: Simplicity (no typing)\n
This is how you create a new post on Ditto. If I want to select where I’m going, I can select the movie by tapping this link.\n
I was talking with some friends about going to see Source Code. So I picked it. Another one of my friends had already starred it, reinforcing my decision.\n
I wrote “tonight” to signal it was happening later tonight.\n
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Since I had shared it out to Twitter, I started receiving replies there too.\n
Today we launched a web version of the conversation threads and a short url, dit.to. Ditto makes it easy to make recommendations, and my decision was influenced by the replies I got.\n\nPoint 2: Fun (trophies)\n
I got the help I didn’t even know I needed!\n\nPoint three: Usefulness\n
