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http://www.flickr.com/photos/lifeasart/
“blog”
“ajax” “blog”
28,000
companies
Where Social Media
   meets Customer Service
Product Ideation   Immersive Testing        Launch           Customer Service...
Where Social Media
meets Customer Service
Customer Service        Product Ideation        Immersive Testing        Launch
...
http://www.flickr.com/photos/kendrick/
http://www.flickr.com/photos/claudio_ar/
Comcast Cares /
Twitter / TechCrunch
1 year
 later
http://www.flickr.com/photos/claudio_ar/
http://www.flickr.com/photos/libraryman/
Losing Control:
8 Steps to Success in a post 2.0 World
http://www.flickr.com/photos/takomabibelot/
1. Organizations get that their
  customers are out there.

2. Every part of the organizational value
  chain is now aware...
http://www.flickr.com/photos/bachmont/
http://www.flickr.com/photos/generated/
http://www.flickr.com/photos/oskay/
http://www.slideshare.net/leisa/
1. Customer service?

2. Marketing and Brand development?

3. Product development?

4. Business development?

5. Advertisi...
In Summary
http://www.flickr.com/photos/claudio_ar/
http://www.flickr.com/photos/libraryman/
1. Organizations get that their
  customers are out there now.

2. Every part of the organizational value
  chain is now a...
http://www.flickr.com/photos/kendrick/
1. Customer service

2. Marketing and Brand development

3. Product development

4. Business development

5. Advertising

...
Lane Becker
Email me at lane@getsatisfaction.com
AIM me at monstro9
On Twitter @monstro
On Facebook at /laneb
Or even give...
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09
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Given at Web 2.0 Expo NY, 11/17/09.

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The New Customer Relationship Landscape, Web 2.0 Expo NY, 11/17/09

  1. http://www.flickr.com/photos/lifeasart/
  2. “blog”
  3. “ajax” “blog”
  4. 28,000 companies
  5. Where Social Media meets Customer Service Product Ideation Immersive Testing Launch Customer Service New Products, Buyers, Features, Buzz, Promotion, Problems, Questions, New Uses Pricing, Service Marketing Ideas
  6. Where Social Media meets Customer Service Customer Service Product Ideation Immersive Testing Launch Problems, Questions, New Products, Buyers, Features, Buzz, Promotion, Ideas New Uses Pricing, Service Marketing Social Effects
  7. http://www.flickr.com/photos/kendrick/
  8. http://www.flickr.com/photos/claudio_ar/
  9. Comcast Cares / Twitter / TechCrunch
  10. 1 year later
  11. http://www.flickr.com/photos/claudio_ar/
  12. http://www.flickr.com/photos/libraryman/
  13. Losing Control: 8 Steps to Success in a post 2.0 World
  14. http://www.flickr.com/photos/takomabibelot/
  15. 1. Organizations get that their customers are out there. 2. Every part of the organizational value chain is now aware of the customer, and the impact that can have on their piece of the business. 3. Most organizations have no idea what to do about that.
  16. http://www.flickr.com/photos/bachmont/
  17. http://www.flickr.com/photos/generated/
  18. http://www.flickr.com/photos/oskay/
  19. http://www.slideshare.net/leisa/
  20. 1. Customer service? 2. Marketing and Brand development? 3. Product development? 4. Business development? 5. Advertising? 6.Human Resources?
  21. In Summary
  22. http://www.flickr.com/photos/claudio_ar/
  23. http://www.flickr.com/photos/libraryman/
  24. 1. Organizations get that their customers are out there now. 2. Every part of the organizational value chain is now aware of the customer, and the impact that can have on their piece of the business. 3. Most organizations have no idea what to do about that.
  25. http://www.flickr.com/photos/kendrick/
  26. 1. Customer service 2. Marketing and Brand development 3. Product development 4. Business development 5. Advertising 6.Human Resources
  27. Lane Becker Email me at lane@getsatisfaction.com AIM me at monstro9 On Twitter @monstro On Facebook at /laneb Or even give me a call at 1-415-867-1708 http://www.flickr.com/photos/blackbeltjones/
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  • AmitRanjan

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Given at Web 2.0 Expo NY, 11/17/09.

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