12. Product Ideation
New Products,
New Uses
Immersive Testing
Buyers, Features,
Pricing, Service
Launch
Buzz, Promotion,
Marketing
Customer Service
Problems, Questions,
Ideas
Where Social Media
meets Customer Service
13. Product Ideation
New Products,
New Uses
Immersive Testing
Buyers, Features,
Pricing, Service
Launch
Buzz, Promotion,
Marketing
Customer Service
Problems, Questions,
Ideas
Social Effects
Where Social Media
meets Customer Service
40. 1. Organizations get that their
customers are out there.
2. Every part of the organizational value
chain is now aware of the customer,
and the impact that can have on their
piece of the business.
3. Most organizations have no idea what
to do about that.
SoŃwhereŃareŃweŃnow?
84. ThreeŃthings
1. Organizations get that their
customers are out there now.
2. Every part of the organizational value
chain is now aware of the customer,
and the impact that can have on their
piece of the business.
3. Most organizations have no idea what
to do about that.