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"Work like the Network" for the Social Business Summit 2010

Subtitle: Six Ways Organizations are Fundamentally Reorganizing Since the Advent of the Internet

Businesses can only see explosive success in the networked economy if they can retool their structures, their cultures, and their base philosophies to be more like the Internet itself. The way people interact, communicate, and make decisions needs to become looser, edge-based, decentralized, open, highly interconnected, and transparent — just to name a few.

In this talk, we’ll range around between the lofty and the practical, covering the broad changes business are experiencing in this new environment, complete with showing examples of how companies have done this and the kinds of success that can follow.

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"Work like the Network" for the Social Business Summit 2010

  1. 1. Losing Control: 8 Steps to Success in a post 2.0 World
  2. 2.                          
  3. 3. “blog”
  4. 4. “ajax”
  5. 5. 36,000 companies
  6. 6. When Social Systems meet Customer Service Product Ideation Immersive Testing Launch Customer Service New Products, Buyers, Features, Buzz, Promotion, Problems, Questions, New Uses Pricing, Service Marketing Ideas
  7. 7. When Social Systems meet Customer Service Customer Service Product Ideation Immersive Testing Launch Problems, Questions, New Products, Buyers, Features, Buzz, Promotion, Ideas New Uses Pricing, Service Marketing Social Effects
  8. 8.         http://www.flickr.com/photos/kendrick/
  9. 9. http://www.flickr.com/photos/claudio_ar/        
  10. 10.        
  11. 11.      
  12. 12.    
  13. 13.          
  14. 14.                          
  15. 15.      
  16. 16.        
  17. 17.      
  18. 18.        
  19. 19.     ʼ’    
  20. 20.            
  21. 21. http://www.flickr.com/photos/takomabibelot/    
  22. 22.  
  23. 23. http://www.flickr.com/photos/claudio_ar/  
  24. 24.   http://www.flickr.com/photos/libraryman/
  25. 25.             http://www.flickr.com/photos/kendrick/
  26. 26.   1. Organizations understand their customers are out there now. 2. Every part of the organizational value chain is now aware of the customer and the impact that can have on their piece of the business. 3. Most organizations have no idea what to do about that.
  27. 27. http://www.flickr.com/photos/bachmont/  
  28. 28. ʼ’ http://www.flickr.com/photos/generated/
  29. 29.    
  30. 30.      
  31. 31.          
  32. 32.                                                                    
  33. 33. http://www.flickr.com/photos/oskay/        
  34. 34.  
  35. 35.  
  36. 36.       http://www.slideshare.net/leisa/
  37. 37.    
  38. 38.    
  39. 39.  
  40. 40.                                                     ʼ’                                                            
  41. 41.    
  42. 42. ʼ’                
  43. 43.  
  44. 44.  
  45. 45.    
  46. 46.  
  47. 47.                                          
  48. 48.       ʼ’          
  49. 49.    
  50. 50. ʼ’    
  51. 51. In Summary
  52. 52. http://www.flickr.com/photos/claudio_ar/
  53. 53. http://www.flickr.com/photos/libraryman/
  54. 54.   1. Organizations understand their customers are out there now. 2. Every part of the organizational value chain is now aware of the customer, and the impact that can have on their piece of the business. 3. Most organizations have no idea what to do about that.
  55. 55. http://www.flickr.com/photos/kendrick/
  56. 56.           1. Customer service? 2. Marketing and Brand development? 3. Product development? 4. Business development? 5. Advertising? 6.Human Resources?
  57. 57. Lane Becker Email at lane@getsatisfaction.com AIM at monstro9 Twitter @monstro Facebook at /laneb Phone at 1-415-867-1708 http://www.flickr.com/photos/blackbeltjones/
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Subtitle: Six Ways Organizations are Fundamentally Reorganizing Since the Advent of the Internet Businesses can only see explosive success in the networked economy if they can retool their structures, their cultures, and their base philosophies to be more like the Internet itself. The way people interact, communicate, and make decisions needs to become looser, edge-based, decentralized, open, highly interconnected, and transparent — just to name a few. In this talk, we’ll range around between the lofty and the practical, covering the broad changes business are experiencing in this new environment, complete with showing examples of how companies have done this and the kinds of success that can follow.

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