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time for events
telling the world’s stories from social media


                                  Mor Naaman
                   Rutgers SC&I & Mahaya, Inc.
                                    @informor
revolution take II
a new archive
needs new methods
social"
media"
information"
lab
our work


                               quantitative
qualitative




                                                                    systems
               motivations,!                   large scale quant,              tools, services, !
               practices
                      data mining
                    and prototypes
people, together
radiohead
byobw
pepper spray
tahrir
outside lands festival
organize the world’s memories
detect



identify



organize
            objectives
objectives
detect




          ICWSM 2011a
          JASIST 2011
          WebDB 2009
          SIGIR 2007
objectives



identify

            WSDM 2012
            ICWSM 2011b
            WSDM 2010
objectives




               organize
 ICMR 2012
   CHI 2012
CSCW 2012
 MTAP 2012
 VAST 2010
WWW 2009
today




                      organize
          identify
detect




                                  Vox!
                                  SRSR!
                                  Multiplayer
highlights
   Vox Civitas




              SRSR



              Multiplayer
research questions 
 

how can (Twitter) content contributed around
large-scale broadcast news events inform
journalistic inquiry?

what kinds of insights and analyses are
enabled through visual analytic tools?
[with postdoctoral fellow Nick Diakopoulos]
designing for journalism
divergent points of view

newsworthiness: surprising, unusual,
extremes of positive / negative
supporting analysis
direct attention to relevant information 
automatic content analysis for filtering
   – relevance
   – uniqueness / novelty
   – sentiment
   – keyword extraction
how to evaluate?
directly evaluate the output of the algorithms
(quantitative)
deep, extensive evaluation of users’ interaction
with the system (qualitative)	
  

                       read more: Olsen (UIST ’07)
                              Naaman (MTAP ’12)
Vox evaluation goals
•  How effective for generating story ideas?
•  What kind of insights/analysis are supported?
•  Shortcomings and how features are used?
Vox evaluation: framing
•  “develop two story pitches for the event”
•  open-ended questionnaires, content analysis
•  18 participants
highlights
   Vox Civitas
 VAST 2010




              SRSR



              Multiplayer
research question
 

how can we help a journalists identify reliable,
knowledgeable sources for remote breaking
news events?



  [with postdoctoral fellows Nick Diakopoulos, 
                     Mummun De Choudhury]
supporting analysis 
 

eyewitness detection

network embeddedness

user “type” classifier 

location embeddedness
…
evaluation
“technological inquiry” with working journalists

not: “how our tools worked”
yes: “how fits into journalistic needs, practices”
highlights
   Vox Civitas
 VAST 2010




              SRSR
            CHI 2012
                             CSCW 2012



              Multiplayer
what the hell?




                  [with: Lyndon Kennedy,
                          Dan Ellis, Kai Su]
supporting analysis 
 

extract the signal from people’s attention:

find overlapping moments
compute and rank scenes
extract scene descriptors
audio fingerprinting




                 Wang et al. (ISMIR ’03)
a story of two clips
a story of two clips
                                   3:14
0:00


0:00
                           2:32
a story of two clips
         0:18
                     3:32
0:00


0:00
                           2:32
a story of n clips




 time
clips => scenes


Higher Ground
Encore

          time
            Happy Birthday,
                           Birthday
evaluation 
 

deployment scenario/task:
  Decide whether to attend a show
highlights
   Vox Civitas
 VAST 2010




              SRSR
         CHI 2012
                          CSCW 2012



              Multiplayer
 NM&S 2012 
                           ICMR 2012 
                          MTAP 2012 
                          WWW 2009
towards better models of
large-scale human attention
experience




Her story allows us to see what was lost, [and]
gained, in the political, economic and social
transformations of the 18th and 19th centuries.
a new archive
future work
                             EXPLORE
                                         Researcher


                                                                  SOCRATES
                         COLLECT             Hypotheses and
                                             research questions
           YouTub
                    kr
          Wor       ss
               Tw    r
                                   ata
                                         ANALYZE




                                                      a




                                                                  CityBeat
EXPLORE
SOCRATES
                  Researcher




           COLLECT             Hypotheses and
                               research questions
 YouTub
      kr
Wor   ss
  Tw r
                     ata
                           ANALYZE




                                        a
CityBeat




Everywhere where there is an interaction between a
place, a time, and an expenditure of energy, there is
rhythm.
  
 
 
 
 
 
 
 
 
 
- Henri Lefebvre
thanks
Luis Gravano
Hila Becker 
Nick Diakopoulos 
Kai Su 
Dan Ellis
Munmun de Choudhury 
Tarikh Korula
 …
questions?




   mor@rutgers.edu
       @informor
http://mornaaman.com

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HCIL Symposium: Time for Events