7. “The Lean Startup method teaches
you how to drive a startup -how to
steer, when to turn, and when to
persevere- and grow a business with
maximum acceleration.”
theleanstartup.com/principles
“There is absolutely no right answer .
Like almost everything in a lean
startup, requires judgment.
I t ' s a n a r t , n o t a s c i e n c e .”
Eric Ries
8. A pivot is a structured course correction
designed to test a new fundamental
hypothesis about the product,
business model and engine of growth.
11. A Pivot for each case
Zoom-in Zoom-out Customer segment
A single feature The whole Good product,
becomes the product becomes bad customer
whole product a single feature segment
Customer need Platform
Repositioning, or Change from an
a completely new application to a
product platform, or vice versa
12. Caution: more blind corners!
Business architecture Value capture Engine of growth
High margin, low volume Changes in the Picking how to
or revenue model growth: viral,
Low margin, high volume sticky and paid
Channel Technology
How the product New technology
is delivered to improves the
customers competitiveness
25. Thanks to our sponsor!
The incubator for ICT and CleanTech
startup companies in Zurich.
26. Links
Excerpted from "The Lean Startup" book
http://www.entrepreneur.com/article/220302
Top 10 ways entrepeneurs pivot a Lean Startup
http://www.forbes.com/sites/martinzwilling/2011/09/16/top-10-ways-entrepreneurs-pivot-a-lean-startup/
Split test examples
http://www.abtests.com
Split testing
http://www.startuplessonslearned.com/2008/09/one-line-split-test-or-how-to-ab-all.html
Ash Maurya
http://www.ashmaurya.com/
Lean Startup Metrics and Analitics
http://www.slideshare.net/njvitto/lean-startup-metrics-analytics
