Social media is a great way to improve your content marketing. Producing great content and adding social media promotions can greatly improve your traffic. We have outlined some helpful steps to boost your Content Marketing Strategy with Social Media.

1. Social Media
5 WAYS
Content Marketing
CAN IMPROVE YOUR

2. What is Content Marketing?
The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”

3. According to the Content Marketing Institute
73%
http://www.iab.net/media/file/B2BResearch2014.pdf
73% of B2B content Marketers are producing more content this year!

4. How Can Social Media Help?
Create Better Content Promote Your Content

5. 1. Look For Social Proof Before You Write!
2. Choose the Right Social Platform
3. Promote Your Own Great Content
4. Reach the Right Influencers to Help You
5. Boost Your Traffic With Some Paid Promotions
5 WAYS to Use Social

6. 1.) Look For Social Proof Before You Write!
Create great relevant content, if you do not start with the right content no amount of promotion will lead to a successful endeavor. Look for social proof before you write a word! Finding topics that are popular to begin with will make your job a lot easier. Establish your keywords carefully, looking for trending topics that you can incorporate into your headlines and titles.

7. Tools that can help! TopSY –
is a great way to see how much activity has been created involving your keywords.
BuzzSuMO –
is a great way to see social shares in one place.

8. TopSY
The Social Search feature shows the details of who is talking about any topic.

9. TopSY
The Social Analytics feature allows you to see how many Tweets per day.

10. BuzzSumo
In this example we have used “Social Media” and “Content Marketing” to see if our topic has received many shares.
TIP - I always like to use the Filter by Date: option to limit the results to more recent articles.

11. 2.) Choose The Right Social Platform !

12. 284
Million
Monthly Active Users
Twitter

13. 864
Million
Daily Active Users

14. 313
Million
Members
World Wide

15. 359 Million Monthly Active Users

16. 3.) Promote Your Content Wisely!
Use your own network to begin your content distribution focusing on networks that you have the greatest engagement. This usually includes: Facebook Google+ LinkedIn Twitter Pinterest

17. Use Social Media Management Tools
Utilize some useful tools that can help you schedule your posts such as BufferApp, Hootsuite and Post Planner, which is great for organizing your Facebook posts.

18. Use LinkedIn Groups
Leverage LinkedIn Groups to share your content.
Begin by joining groups within your niche and be sure to follow the rules on what type of content you can share.

19. JOIN GOOGLE+ COMMUNITIES
Begin by joining Communities that have been built around your topic. This is a great way to reach new people. Be respectful of the rules on what you can post.

20. TWITTER CHATS
Join or start a Twitter chat. Chats are a great way to reach your customers and extend your reach. Here are a few ways to find a Twitter Chat Schedule:
•Google Spreadsheet
•Twubs Chat Schedule
•Tweet Reports

21. 4.) Reach THE Right Influencers To Help!

22. Target Influencers in Your Niche
Your first order of business is to
Identify your target list of influencers.
TIP - I like to create a Twitter list to make it easier to track those I think may be a good fit. Once you have created your list it is important to gain their attention on their turf. If they have a blog be sure to subscribe to their newsletters and feeds.

23. Engage With Influencers
Be sure to engage with them in their favorite setting.
TIP - If they prefer Google+ begin with a +1 and comment their post. When sharing their content be sure to personalize your post with more than just a generic post.
On Twitter be sure to retweet, favorite and toss in a mention here and there.

24. 5.) Boost Your Reach With PAID Promotions
There is no golden rule that says you can’t buy a little traffic to spread the word! This does not mean you have to spend thousands of dollars promoting a blog post. There are some very economical solutions that can give you just enough of a boost to get the ball rolling.

25. Great Content + Social Media
= More Traffic
@clickmorefollow