Looking For More Targeted Twitter Followers? Try Spying on Your Competition! Twitter marketing only works if you have an audience. The more targeted your audience the better you will perform. One of easiest ways to acquire more targeted Twitter Followers is by following people already following your competition. Yes in Social Media it is really OK to spy on your competition, in fact you should. What makes their followers so special? They have already expressed an interest in your niche. What could be better than that? That does not mean you should go out and follow everyone automatically, for this to work well you need to spend a little time weeding through the crowd to find the best followers that meet your criteria.