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Morra Aarons-Mele & Susan McPherson     @morraam & @susanmcp1
Who are you?	  	  NICHE         BRAND       VOICE
What are yourcommunications goals?    Build     Raise brand                            Raise funds  community   awareness ...
CURRENT      GREEN       LOCALDONORS     REPORTERS   POLITICIANS    Who are you trying       to reach?  LOW-              ...
GoalsIdentity              Audience            Social            media           strategy
Measuring YourSocial MediaSuccess
Let’s Get Real World.
#GivingTuesday
#CSRChat	  
#BlogforObama	  
Shot@Life	  •  Increase	  awareness	  of	  cri3cal	  need	     to	  deliver	  vaccines	  to	  children	  in	  the	     dev...
Don’t Get Discouraged!	  
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Harvard Social Enterprise Conference: Using Social Media to Launch Your Social Enterprise

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You're an entrepreneur, you're determined to change the world, but your funds are limited. Social media is one way to leverage connections and get the word out about your enterprise at low or no cost. Come learn from Morra Aarons-Mele, founder of Women Online/The Mission List, and Susan McPherson Senior Vice President at Fenton how to start a business or organization that fills your soul and pays the bills.

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Harvard Social Enterprise Conference: Using Social Media to Launch Your Social Enterprise

  1. 1. Morra Aarons-Mele & Susan McPherson @morraam & @susanmcp1
  2. 2. Who are you?    NICHE BRAND VOICE
  3. 3. What are yourcommunications goals? Build Raise brand Raise funds community awareness Media Thought Inspire an exposure leadership action Increase Develop donor eCommerce partnerships engagement
  4. 4. CURRENT GREEN LOCALDONORS REPORTERS POLITICIANS Who are you trying to reach? LOW- INDUSTRYINCOME NEW MOMS INFLUENCERSFAMILIES
  5. 5. GoalsIdentity Audience Social media strategy
  6. 6. Measuring YourSocial MediaSuccess
  7. 7. Let’s Get Real World.
  8. 8. #GivingTuesday
  9. 9. #CSRChat  
  10. 10. #BlogforObama  
  11. 11. Shot@Life  •  Increase  awareness  of  cri3cal  need   to  deliver  vaccines  to  children  in  the   developing  world  •  Blogust   –  Blog  relay,  1  comment  =  1  child  saved   –  $200,000  raised  to  immunize  10,000   children  •  Month  of  Impact   –  Blog  relay  during  February     –  Tell  stories  of  those  who  have  been   impacted  by  vaccines,  work  of   Shot@Life  partners  
  12. 12. Don’t Get Discouraged!  
  • missingrid

    Mar. 1, 2013
  • kelleyconnors

    Feb. 13, 2013
  • susanmcp1

    Feb. 12, 2013

You're an entrepreneur, you're determined to change the world, but your funds are limited. Social media is one way to leverage connections and get the word out about your enterprise at low or no cost. Come learn from Morra Aarons-Mele, founder of Women Online/The Mission List, and Susan McPherson Senior Vice President at Fenton how to start a business or organization that fills your soul and pays the bills.

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