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Inspiration Architecture: Oregon Virtual Reference Summit 2014

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Peter Morville's keynote for the 2014 Oregon Virtual Reference Summit

Inspiration Architecture: Oregon Virtual Reference Summit 2014

  1. 1. 1 Inspiration Peter Morville, 2014 Oregon Virtual Reference Summit Architecture
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  7. 7. 7 “I say we fight for and maintain our very long-term and hard- won connection to books and what they represent.”Joseph Janes
  8. 8. 8 The structural design of shared information environments. The organization, labeling, search, and navigation systems in websites and intranets.
  9. 9. 9 #dtdt
  10. 10. “Where architects use forms and spaces to design environments for inhabitation, information architects use nodes and links to create environments for understanding.” Jorge Arango, Architectures (2011)
  11. 11. Fragmentation Fragmentation into multiple sites, domains, and identities is clearly a major problem. Users don’t know which site to visit for which purpose. Findability Users can’t find what they need from the home page, but most users don’t come through the front door. They enter via a web search or a deep link, and are confused by what they find. Even worse, most never use the Library, because its resources aren’t easily findable.
  12. 12. 13 1. One Library 2. Core Areas 3. Network Intelligence Web Strategy
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  14. 14. 16Source: Search Patterns (2010) Search is a Complex, Adaptive System
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  16. 16. 18 Web Governance Board
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  21. 21. 24 “When I was playing baseball, most of the time I wasn‟t playing full-scale, four bases, nine innings. I was playing a perfectly suitable junior version of the game...But when I was studying those shards of math and history, I wasn‟t playing a junior version of anything. It was like batting practice without knowing the whole game. Why would anyone want to do that?”
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  23. 23. 26 The MOOCs must first compete with nonconsumption by meeting demand outside the schools (e.g., developing countries, home-schooling) and then within (e.g., letting students take courses not offered by their district). Later, this self-paced, student- centered model may gain sufficient momentum to become the dominant paradigm.
  24. 24. 27 The Architecture of a Class
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  26. 26. Regardless of all the time and effort libraries put into providing a variety of research tools and resources on their websites, the literature suggests that students still prefer to start their research using Google or some other form of search engine. It is clear that there is an overwhelming preference for easy to use, familiar search tools that transcend education level, discipline of study, and student demographics. Discovery Layers and the Distance Student Jessica Mussell (2012) 29
  27. 27. 30 Strengths • Fast, easy, familiar • Cross-disciplinary searching • Links to citing and related articles
  28. 28. 31 Weaknesses • No “advanced search” functionality • Limited, inaccurate metadata • Inconsistent coverage across disciplines • No transparency (coverage, algorithms, usage, monetization) • Not customizable or interoperable
  29. 29. Information Literacy 32 Employers claimed that college hires rarely conducted the thorough research required of them in the workplace. At worst, some college hires solved problems with a lightning quick Google search, a scan of the first couple of pages of results, and a linear answer finding approach. “I had a new graduate hire who only searched for papers on Google. I said, you‟re missing things, you need to use PubMed, and he responded, „Well, I did this quick search, and that‟s what I got.‟ But that‟s not good enough.” Project Information Literacy: Learning Curve by Alison J. Head (2012)
  30. 30. 33Key Strategic Insights for Libraries, Publishers, and Societies by Roger C. Schonfeld (2010) Faculty rate importance of library roles “The academic library is increasingly being disintermediated from the discovery process, risking irrelevance in one of its core functional areas.”
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  32. 32. 35 Federated “Bento Box” NCSU Stanford Dartmouth Virginia Columbia
  33. 33. 36 Aggregated “Faceted” Cornell Duke McGill Northwestern U. Washington
  34. 34. 37 FacetedNavigation
  35. 35. 38 AdaptiveFacets
  36. 36. Gross and Sheridan conducted a usability study that examined how Summon (“web-scale discovery”) was used for common library search tasks. Summon was positioned as the primary search box on the library‟s home page for the study. They found that the single search box was employed for 80% of the assigned tasks. How Users Search the Library from a Single Search Box Lown, Sierra, Boyer (2013) 39
  37. 37. Use of full-text online content dramatically increased in the year following implementation. Librarians found they could focus instruction less on choosing a database or catalog and more on refining a search, research as an iterative process, and other high level search skills. The Impact of Serial Solutions’ Summon on Information Literacy Instruction Stephanie Buck and Margaret Mellinger (2011) 40
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  39. 39. 42 63% didn‟t use any Internet resources, other than the Guide, to complete their assignment. Embedding LibGuides into Course Management Systems Stephanie Brown (2012) Embeddable Search Widget
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  42. 42. 45 Information Literacy The ability the find, evaluate, create, organize, and use information from myriad sources and media.
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  45. 45. 48 “70 percent of humans experience severe back pain…and in the U.S. this results in tens of thousands of surgeries each year.” “There‟s a secret about MRIs and back pain: the most common problems physicians see on MRI and attribute to back pain – herniated, ruptured, and bulging discs – are seen almost as commonly on MRIs of healthy people without back pain.”
  46. 46. 49 Why is Medicine a Mess? • Our minds/bodies are complex. • Patients want a quick fix. • Doctors hate saying: “I don‟t know.” • The AMA is an advocacy group. • Relentless and insidious advertising. • Industry-funded research. • $2.7 trillion per year.
  47. 47. 50 “There are a thousand hacking at the branches of evil to one who is striking at the root.” Henry David Thoreau “Our government is corrupt. Not corrupt in any criminal sense. But corrupt in a perfectly legal sense: special interests bend the levers of power to benefit them at the expense of the rest of us.”
  48. 48. 51The relationship between information and culture
  49. 49. 52 “It is now my suggestion that many people may not want information, and that they will avoid using a system precisely because it gives them information…If you have information, you must first read it…You must then try to understand it…Understanding the information may show that your work was wrong, or may show that your work was needless…Thus not having and not using information can often lead to less trouble and pain than having and using it.” Calvin Mooers (1959) The limits of information
  50. 50. 53 “We shape our buildings. Thereafter, they shape us.”
  51. 51. 54The order of food influences choice by as much as 25 percent.
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  53. 53. 56 Some habits have the power to start a chain reaction. “Success doesn‟t depend on getting every single thing right, but instead relies on identifying a few key priorities and fashioning them into powerful levers.”
  54. 54. 57 “Willpower is the single most important keystone habit for individual success.”
  55. 55. 58 Paul O’Neil as CEO of Alcoa “I want to talk to you about worker safety…I intend to make Alcoa the safest company in America. I intend to go for zero injuries.” “We killed this man. It‟s my failure of leadership. I caused his death. And it‟s the failure of all of you in the chain of command.”
  56. 56. 59 “A culture of generosity.” Josie Parker, Ann Arbor District Library
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  58. 58. 61 “A library, like a national park, teaches us that we all benefit when our most valuable treasures are held in common.” Peter Morville, Inspiration Architecture
  59. 59. 62 Keystone A central stone at the summit of an arch locking the whole together.
  60. 60. 63 Polar bears are a keystone species in the Arctic ecosystem.
  61. 61. The library is a keystone of culture.
  62. 62. 65 “A library outranks any other one thing a community can do to benefit its people. It is a never failing spring in the desert.” Andrew Carnegie (1889)
  63. 63. 66 “Too many people think that we don’t need libraries when we have the Internet.” John Palfrey, DPLA (2012)
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  65. 65. 68 IA Therefore I Am
  • platdujour

    Sep. 7, 2014
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    Aug. 18, 2014
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    Jun. 13, 2014
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    May. 16, 2014

Peter Morville's keynote for the 2014 Oregon Virtual Reference Summit


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