SlideShare une entreprise Scribd logo
1  sur  59
The Architecture
of Understanding
Peter Morville, Enterprise UX 2015
6
The Library of Congress
“To further the progress of knowledge and creativity.”
Fragmentation
Fragmentation into multiple sites,
domains, and identities is a major
problem. Users don’t know which
site to visit for which purpose.
Findability
Users can’t find what they need
from the home page, but most users
don’t come through the front door.
They enter via a web search or a
deep link, and are confused by what
they find. Even worse, most never
use the Library, because its
resources aren’t easily findable.
8
Web Governance Board
Goodness
Complexity
Simple
Complex
Simple
Nature
Isle Royale National Park
Planning
Inspiration
Planning
Playing
Practicing
“With respect to learning by failure, it’s all fun and
games until someone gets a larval cyst in the brain.”
“There is a problem in discussing
systems only with words. Words and
sentences must, by necessity, come only
one at a time in linear, logical order.
Systems happen all at once. They are
connected not just in one direction, but
in many directions simultaneously.”
Food Scarcity
(overpopluation)
T T
Inflow
(birth rate)
Outflow
(death rate)
Stock
(population)
T T
Disease
(canine parvovirus)
Immigration
(via ice bridge)
Parasites
(moose tick)
Weather
(mild winter)
Inflow
(birth rate)
Outflow
(death rate)
Stock
(population)
“It is the responsibility of the
architect to know and concentrate
on the critical few details and
interfaces that really matter.”
The design and management
of information systems.
Understanding the nature
of information in systems.
Categories
Categories are the cornerstones of cognition and culture.
We use radio buttons when checkboxes or sliders would reveal the truth.
Connections
HyperlinksPages
Web
PathsPlaces
Space
ConnectionsCategories
Mind
ConsequencesActions
Time
“The system always kicks back.”
If you think information architecture hasn’t changed
since the polar bear, you’re simply not paying attention.
38
C
o
n
t
e
x
t
Users Creators
“Tell me about a day in your life.”
“How can I know what I
think until I see what I say?”
Culture
Underlying
Assumptions
Espoused
Values
Artifacts
Visible organizational
structures and processes
(hard to decipher)
Strategies, goals,
philosophies, justifications
Unconscious, taken for
granted beliefs, perceptions,
thoughts, feelings
(source of values, action)
Three Levels of Culture
The outcome is the goal (or problem) you want to work on.
If a problem (Current state, change is needed):
- What is the outcome we are seeing?
- How do we know it’s a problem?
If a goal (Desired state):
- What is the outcome we want?
- How would we know we succeeded??
Behaviors are activities that are
observable.
- Ask people to share stories about
good (or bad) experiences they
have had with the culture.
- Look for concrete, tangible
examples.
Stated levers are explicit. They
include how people are rewarded
and punished, rules, resources and
budgets, policies, processes, physical
office layout or distribution, and
organizational structure.
Unstated levers are implicit. They include
unwritten rules, “the way we do things around
here,” routines and habits, values, beliefs, and
politics that may be unconscious or hidden. They
are not usually discussed openly, although they
may be “open secrets” that everyone knows and
discusses in private.
Use the Culture Map to explore and understand your organization’s readiness for
change or growth. You can also use the Culture Map to design new incentives and
structures that will increase your initiative’s chances of success.
Double-loop learning in organizations (and individuals) is rare.
The relationship between information and culture.
“There’s a secret about MRIs and
back pain: the most common
problems physicians see on MRI and
attribute to back pain – herniated,
ruptured, and bulging discs – are
seen almost as commonly on MRIs of
healthy people without back pain.”
“If you want to accelerate
someone’s death, give him a
personal doctor. I don’t mean
provide him with a bad doctor.
Just pay for him to choose his
own. Any doctor will do.”
48
Limits
Daylighting
Daylighting
Map the System
Map the Context Share the Map
“Where architects use forms and spaces to design
environments for inhabitation, information architects use
nodes and links to create environments for understanding.”
Jorge Arango, Architectures (2011)
morville@semanticstudios.com
58
The library is an act of inspiration architecture and a keystone of culture.
Thank You!IA Therefore I Am

Contenu connexe

Similaire à The Architecture of Understanding

The Architecture of Understanding (and Happiness)
The Architecture of Understanding (and Happiness)The Architecture of Understanding (and Happiness)
The Architecture of Understanding (and Happiness)Peter Morville
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of UnderstandingPeter Morville
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of UnderstandingPeter Morville
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of UnderstandingPeter Morville
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of UnderstandingPeter Morville
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of UnderstandingPeter Morville
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of UnderstandingPeter Morville
 
The Architecture of Understanding by Peter Morville - presentation from IA CA...
The Architecture of Understanding by Peter Morville - presentation from IA CA...The Architecture of Understanding by Peter Morville - presentation from IA CA...
The Architecture of Understanding by Peter Morville - presentation from IA CA...Sociomedia
 
Wisdom Service Systems: Harmonious Interactions between People and Machines
Wisdom Service Systems: Harmonious Interactions between People and MachinesWisdom Service Systems: Harmonious Interactions between People and Machines
Wisdom Service Systems: Harmonious Interactions between People and MachinesMd. Abul Kalam Siddike
 
Introduction to Computational Social Science
Introduction to Computational Social ScienceIntroduction to Computational Social Science
Introduction to Computational Social SciencePremsankar Chakkingal
 
Undiscovered Public Knowledge and IA
Undiscovered Public Knowledge and IAUndiscovered Public Knowledge and IA
Undiscovered Public Knowledge and IAJim Kalbach
 
Creating Heart Capital :: Culture matters
Creating Heart Capital :: Culture mattersCreating Heart Capital :: Culture matters
Creating Heart Capital :: Culture mattersSunil Malhotra
 
Mathematics and Social Networks
Mathematics and Social NetworksMathematics and Social Networks
Mathematics and Social NetworksMason Porter
 
AI and the Researcher: ChatGPT and DALL-E in Scholarly Writing and Publishing
AI and the Researcher: ChatGPT and DALL-E in Scholarly Writing and PublishingAI and the Researcher: ChatGPT and DALL-E in Scholarly Writing and Publishing
AI and the Researcher: ChatGPT and DALL-E in Scholarly Writing and PublishingErin Owens
 
Machine Learning, AI and the Brain
Machine Learning, AI and the Brain Machine Learning, AI and the Brain
Machine Learning, AI and the Brain TechExeter
 
Information Architecture & Findability
Information Architecture & FindabilityInformation Architecture & Findability
Information Architecture & FindabilityAre Halland
 
The Relationship Of AI With Human Thinking.pptx
The Relationship Of AI With Human Thinking.pptxThe Relationship Of AI With Human Thinking.pptx
The Relationship Of AI With Human Thinking.pptxssusere5168c
 

Similaire à The Architecture of Understanding (20)

The Architecture of Understanding (and Happiness)
The Architecture of Understanding (and Happiness)The Architecture of Understanding (and Happiness)
The Architecture of Understanding (and Happiness)
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
The Architecture of Understanding by Peter Morville - presentation from IA CA...
The Architecture of Understanding by Peter Morville - presentation from IA CA...The Architecture of Understanding by Peter Morville - presentation from IA CA...
The Architecture of Understanding by Peter Morville - presentation from IA CA...
 
Systems thinking class
Systems thinking classSystems thinking class
Systems thinking class
 
Wisdom Service Systems: Harmonious Interactions between People and Machines
Wisdom Service Systems: Harmonious Interactions between People and MachinesWisdom Service Systems: Harmonious Interactions between People and Machines
Wisdom Service Systems: Harmonious Interactions between People and Machines
 
Essay Mapping
Essay MappingEssay Mapping
Essay Mapping
 
Introduction to Computational Social Science
Introduction to Computational Social ScienceIntroduction to Computational Social Science
Introduction to Computational Social Science
 
Undiscovered Public Knowledge and IA
Undiscovered Public Knowledge and IAUndiscovered Public Knowledge and IA
Undiscovered Public Knowledge and IA
 
Creating Heart Capital :: Culture matters
Creating Heart Capital :: Culture mattersCreating Heart Capital :: Culture matters
Creating Heart Capital :: Culture matters
 
Mathematics and Social Networks
Mathematics and Social NetworksMathematics and Social Networks
Mathematics and Social Networks
 
AI and the Researcher: ChatGPT and DALL-E in Scholarly Writing and Publishing
AI and the Researcher: ChatGPT and DALL-E in Scholarly Writing and PublishingAI and the Researcher: ChatGPT and DALL-E in Scholarly Writing and Publishing
AI and the Researcher: ChatGPT and DALL-E in Scholarly Writing and Publishing
 
Machine Learning, AI and the Brain
Machine Learning, AI and the Brain Machine Learning, AI and the Brain
Machine Learning, AI and the Brain
 
Information Architecture & Findability
Information Architecture & FindabilityInformation Architecture & Findability
Information Architecture & Findability
 
The Relationship Of AI With Human Thinking.pptx
The Relationship Of AI With Human Thinking.pptxThe Relationship Of AI With Human Thinking.pptx
The Relationship Of AI With Human Thinking.pptx
 
Seminar
SeminarSeminar
Seminar
 

Plus de Peter Morville

Planning for Strategic Design
Planning for Strategic DesignPlanning for Strategic Design
Planning for Strategic DesignPeter Morville
 
The Architecture of Teaching & Learning (ATL)
The Architecture of Teaching & Learning (ATL)The Architecture of Teaching & Learning (ATL)
The Architecture of Teaching & Learning (ATL)Peter Morville
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of UnderstandingPeter Morville
 
IA Summit 2014 Closing Plenary by Peter Morville
IA Summit 2014 Closing Plenary by Peter MorvilleIA Summit 2014 Closing Plenary by Peter Morville
IA Summit 2014 Closing Plenary by Peter MorvillePeter Morville
 
Inspiration Architecture: The Future of Libraries (Academic Library Directors...
Inspiration Architecture: The Future of Libraries (Academic Library Directors...Inspiration Architecture: The Future of Libraries (Academic Library Directors...
Inspiration Architecture: The Future of Libraries (Academic Library Directors...Peter Morville
 
Information Architecture Workshop
Information Architecture WorkshopInformation Architecture Workshop
Information Architecture WorkshopPeter Morville
 
Inspiration Architecture: The Future of Libraries (Internet Librarian 2013)
Inspiration Architecture: The Future of Libraries (Internet Librarian 2013)Inspiration Architecture: The Future of Libraries (Internet Librarian 2013)
Inspiration Architecture: The Future of Libraries (Internet Librarian 2013)Peter Morville
 
Inspiration Architecture: The Future of Libraries (Library 2.013)
Inspiration Architecture: The Future of Libraries (Library 2.013)Inspiration Architecture: The Future of Libraries (Library 2.013)
Inspiration Architecture: The Future of Libraries (Library 2.013)Peter Morville
 
Inspiration Architecture: The Future of Libraries
Inspiration Architecture: The Future of LibrariesInspiration Architecture: The Future of Libraries
Inspiration Architecture: The Future of LibrariesPeter Morville
 
Architects of Learning
Architects of LearningArchitects of Learning
Architects of LearningPeter Morville
 
Web Governance: Where Strategy Meets Structure
Web Governance: Where Strategy Meets StructureWeb Governance: Where Strategy Meets Structure
Web Governance: Where Strategy Meets StructurePeter Morville
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of UnderstandingPeter Morville
 
Enterprise Search: An Information Architect's Perspective
Enterprise Search: An Information Architect's PerspectiveEnterprise Search: An Information Architect's Perspective
Enterprise Search: An Information Architect's PerspectivePeter Morville
 
Ubiquitous Information Architecture: Cross-Channel Strategy
Ubiquitous Information Architecture: Cross-Channel StrategyUbiquitous Information Architecture: Cross-Channel Strategy
Ubiquitous Information Architecture: Cross-Channel StrategyPeter Morville
 

Plus de Peter Morville (15)

Tomorrow's Architects
Tomorrow's ArchitectsTomorrow's Architects
Tomorrow's Architects
 
Planning for Strategic Design
Planning for Strategic DesignPlanning for Strategic Design
Planning for Strategic Design
 
The Architecture of Teaching & Learning (ATL)
The Architecture of Teaching & Learning (ATL)The Architecture of Teaching & Learning (ATL)
The Architecture of Teaching & Learning (ATL)
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
IA Summit 2014 Closing Plenary by Peter Morville
IA Summit 2014 Closing Plenary by Peter MorvilleIA Summit 2014 Closing Plenary by Peter Morville
IA Summit 2014 Closing Plenary by Peter Morville
 
Inspiration Architecture: The Future of Libraries (Academic Library Directors...
Inspiration Architecture: The Future of Libraries (Academic Library Directors...Inspiration Architecture: The Future of Libraries (Academic Library Directors...
Inspiration Architecture: The Future of Libraries (Academic Library Directors...
 
Information Architecture Workshop
Information Architecture WorkshopInformation Architecture Workshop
Information Architecture Workshop
 
Inspiration Architecture: The Future of Libraries (Internet Librarian 2013)
Inspiration Architecture: The Future of Libraries (Internet Librarian 2013)Inspiration Architecture: The Future of Libraries (Internet Librarian 2013)
Inspiration Architecture: The Future of Libraries (Internet Librarian 2013)
 
Inspiration Architecture: The Future of Libraries (Library 2.013)
Inspiration Architecture: The Future of Libraries (Library 2.013)Inspiration Architecture: The Future of Libraries (Library 2.013)
Inspiration Architecture: The Future of Libraries (Library 2.013)
 
Inspiration Architecture: The Future of Libraries
Inspiration Architecture: The Future of LibrariesInspiration Architecture: The Future of Libraries
Inspiration Architecture: The Future of Libraries
 
Architects of Learning
Architects of LearningArchitects of Learning
Architects of Learning
 
Web Governance: Where Strategy Meets Structure
Web Governance: Where Strategy Meets StructureWeb Governance: Where Strategy Meets Structure
Web Governance: Where Strategy Meets Structure
 
The Architecture of Understanding
The Architecture of UnderstandingThe Architecture of Understanding
The Architecture of Understanding
 
Enterprise Search: An Information Architect's Perspective
Enterprise Search: An Information Architect's PerspectiveEnterprise Search: An Information Architect's Perspective
Enterprise Search: An Information Architect's Perspective
 
Ubiquitous Information Architecture: Cross-Channel Strategy
Ubiquitous Information Architecture: Cross-Channel StrategyUbiquitous Information Architecture: Cross-Channel Strategy
Ubiquitous Information Architecture: Cross-Channel Strategy
 

Dernier

How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIHow to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIyuj
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书zdzoqco
 
Design and Managing Service in the field of tourism and hospitality industry
Design and Managing Service in the field of tourism and hospitality industryDesign and Managing Service in the field of tourism and hospitality industry
Design and Managing Service in the field of tourism and hospitality industryrioverosanniejoy
 
FiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfFiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfShivakumar Viswanathan
 
General Knowledge Quiz Game C++ CODE.pptx
General Knowledge Quiz Game C++ CODE.pptxGeneral Knowledge Quiz Game C++ CODE.pptx
General Knowledge Quiz Game C++ CODE.pptxmarckustrevion
 
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一z xss
 
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档208367051
 
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,Aginakm1
 
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一Fi sss
 
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10uasjlagroup
 
毕业文凭制作#回国入职#diploma#degree美国威斯康星大学欧克莱尔分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#...
毕业文凭制作#回国入职#diploma#degree美国威斯康星大学欧克莱尔分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#...毕业文凭制作#回国入职#diploma#degree美国威斯康星大学欧克莱尔分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#...
毕业文凭制作#回国入职#diploma#degree美国威斯康星大学欧克莱尔分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#...ttt fff
 
办理学位证(SFU证书)西蒙弗雷泽大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙弗雷泽大学毕业证成绩单原版一比一办理学位证(SFU证书)西蒙弗雷泽大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙弗雷泽大学毕业证成绩单原版一比一F dds
 
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改yuu sss
 
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services DubaiDubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubaikojalkojal131
 
办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一
办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一
办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一diploma 1
 
Iconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic global solution
 
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degreeyuu sss
 
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degreeyuu sss
 
Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfPharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfAayushChavan5
 
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...katerynaivanenko1
 

Dernier (20)

How to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AIHow to Empower the future of UX Design with Gen AI
How to Empower the future of UX Design with Gen AI
 
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
办理卡尔顿大学毕业证成绩单|购买加拿大文凭证书
 
Design and Managing Service in the field of tourism and hospitality industry
Design and Managing Service in the field of tourism and hospitality industryDesign and Managing Service in the field of tourism and hospitality industry
Design and Managing Service in the field of tourism and hospitality industry
 
FiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdfFiveHypotheses_UIDMasterclass_18April2024.pdf
FiveHypotheses_UIDMasterclass_18April2024.pdf
 
General Knowledge Quiz Game C++ CODE.pptx
General Knowledge Quiz Game C++ CODE.pptxGeneral Knowledge Quiz Game C++ CODE.pptx
General Knowledge Quiz Game C++ CODE.pptx
 
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
办理(UC毕业证书)查尔斯顿大学毕业证成绩单原版一比一
 
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档
原版1:1定制堪培拉大学毕业证(UC毕业证)#文凭成绩单#真实留信学历认证永久存档
 
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
'CASE STUDY OF INDIRA PARYAVARAN BHAVAN DELHI ,
 
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
(办理学位证)埃迪斯科文大学毕业证成绩单原版一比一
 
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
CREATING A POSITIVE SCHOOL CULTURE CHAPTER 10
 
毕业文凭制作#回国入职#diploma#degree美国威斯康星大学欧克莱尔分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#...
毕业文凭制作#回国入职#diploma#degree美国威斯康星大学欧克莱尔分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#...毕业文凭制作#回国入职#diploma#degree美国威斯康星大学欧克莱尔分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#...
毕业文凭制作#回国入职#diploma#degree美国威斯康星大学欧克莱尔分校毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#...
 
办理学位证(SFU证书)西蒙弗雷泽大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙弗雷泽大学毕业证成绩单原版一比一办理学位证(SFU证书)西蒙弗雷泽大学毕业证成绩单原版一比一
办理学位证(SFU证书)西蒙弗雷泽大学毕业证成绩单原版一比一
 
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
1比1办理美国北卡罗莱纳州立大学毕业证成绩单pdf电子版制作修改
 
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services DubaiDubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
Dubai Calls Girl Tapes O525547819 Real Tapes Escort Services Dubai
 
办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一
办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一
办理(麻省罗威尔毕业证书)美国麻省大学罗威尔校区毕业证成绩单原版一比一
 
Iconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing servicesIconic Global Solution - web design, Digital Marketing services
Iconic Global Solution - web design, Digital Marketing services
 
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
专业一比一美国亚利桑那大学毕业证成绩单pdf电子版制作修改#真实工艺展示#真实防伪#diploma#degree
 
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
2024新版美国旧金山州立大学毕业证成绩单pdf电子版制作修改#毕业文凭制作#回国入职#diploma#degree
 
Pharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdfPharmaceutical Packaging for the elderly.pdf
Pharmaceutical Packaging for the elderly.pdf
 
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
MT. Marseille an Archipelago. Strategies for Integrating Residential Communit...
 

The Architecture of Understanding

  • 1. The Architecture of Understanding Peter Morville, Enterprise UX 2015
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. 6 The Library of Congress “To further the progress of knowledge and creativity.”
  • 7. Fragmentation Fragmentation into multiple sites, domains, and identities is a major problem. Users don’t know which site to visit for which purpose. Findability Users can’t find what they need from the home page, but most users don’t come through the front door. They enter via a web search or a deep link, and are confused by what they find. Even worse, most never use the Library, because its resources aren’t easily findable.
  • 9.
  • 13.
  • 14.
  • 18. “With respect to learning by failure, it’s all fun and games until someone gets a larval cyst in the brain.”
  • 19.
  • 20.
  • 21.
  • 22. “There is a problem in discussing systems only with words. Words and sentences must, by necessity, come only one at a time in linear, logical order. Systems happen all at once. They are connected not just in one direction, but in many directions simultaneously.”
  • 23. Food Scarcity (overpopluation) T T Inflow (birth rate) Outflow (death rate) Stock (population) T T Disease (canine parvovirus) Immigration (via ice bridge) Parasites (moose tick) Weather (mild winter) Inflow (birth rate) Outflow (death rate) Stock (population)
  • 24. “It is the responsibility of the architect to know and concentrate on the critical few details and interfaces that really matter.”
  • 25. The design and management of information systems. Understanding the nature of information in systems.
  • 26.
  • 28.
  • 29. Categories are the cornerstones of cognition and culture.
  • 30. We use radio buttons when checkboxes or sliders would reveal the truth.
  • 36. “The system always kicks back.”
  • 37. If you think information architecture hasn’t changed since the polar bear, you’re simply not paying attention.
  • 39. “Tell me about a day in your life.”
  • 40. “How can I know what I think until I see what I say?”
  • 42. Underlying Assumptions Espoused Values Artifacts Visible organizational structures and processes (hard to decipher) Strategies, goals, philosophies, justifications Unconscious, taken for granted beliefs, perceptions, thoughts, feelings (source of values, action) Three Levels of Culture
  • 43. The outcome is the goal (or problem) you want to work on. If a problem (Current state, change is needed): - What is the outcome we are seeing? - How do we know it’s a problem? If a goal (Desired state): - What is the outcome we want? - How would we know we succeeded?? Behaviors are activities that are observable. - Ask people to share stories about good (or bad) experiences they have had with the culture. - Look for concrete, tangible examples. Stated levers are explicit. They include how people are rewarded and punished, rules, resources and budgets, policies, processes, physical office layout or distribution, and organizational structure. Unstated levers are implicit. They include unwritten rules, “the way we do things around here,” routines and habits, values, beliefs, and politics that may be unconscious or hidden. They are not usually discussed openly, although they may be “open secrets” that everyone knows and discusses in private. Use the Culture Map to explore and understand your organization’s readiness for change or growth. You can also use the Culture Map to design new incentives and structures that will increase your initiative’s chances of success.
  • 44. Double-loop learning in organizations (and individuals) is rare.
  • 45. The relationship between information and culture.
  • 46. “There’s a secret about MRIs and back pain: the most common problems physicians see on MRI and attribute to back pain – herniated, ruptured, and bulging discs – are seen almost as commonly on MRIs of healthy people without back pain.”
  • 47. “If you want to accelerate someone’s death, give him a personal doctor. I don’t mean provide him with a bad doctor. Just pay for him to choose his own. Any doctor will do.”
  • 48. 48
  • 50.
  • 53. Map the System Map the Context Share the Map
  • 54. “Where architects use forms and spaces to design environments for inhabitation, information architects use nodes and links to create environments for understanding.” Jorge Arango, Architectures (2011)
  • 55.
  • 56.
  • 57.
  • 58. morville@semanticstudios.com 58 The library is an act of inspiration architecture and a keystone of culture.