This document discusses cognitive biases and how design thinking can be used to address them. It provides examples of cognitive biases like survivorship bias and confirmation bias that can negatively impact decisions. However, it notes that biases are difficult to overcome as most cognition occurs subconsciously. The document advocates using choice architecture and design to structure decisions in a way that mitigates harmful biases or leverages biases for good outcomes. Specific techniques discussed include blind resumes, simplifying language for readability, and evidentiality markings. The goal is to apply understanding of cognitive biases to product design and content strategy in order to make decisions and choices that are in the user's best interests.
14. #fightbias @movie_pundit www.daviddylanthomas.com
These biases are extremely
difficult to combat
You may not know you have them (bias blind spot)
95% of cognition happens below the conscious level
Even if you do know, you do it anyway!
39. #fightbias @movie_pundit www.daviddylanthomas.com
“Pregnant smokers and ex-smokers who
received a specially designed intervention
with materials written at the third grade
reading level were more likely to achieve
abstinence during pregnancy and 6 weeks
postpartum than those who received
standard materials.”
source: https://www.ncbi.nlm.nih.gov/books/NBK11942/
40. #fightbias @movie_pundit www.daviddylanthomas.com
“A plain language, pictogram-based
intervention used as part of medication
counseling resulted in decreased
medication dosing errors and improved
adherence among multiethnic, low
socioeconomic status caregivers whose
children were treated at an urban pediatric
emergency department.”
source: https://www.medscape.org/viewarticle/579933
42. #fightbias @movie_pundit www.daviddylanthomas.com
“National belt use among young men and
women ages 16-24 moved from 65 percent
to 72 percent, and 73 percent to 80 percent,
respectively…”
source: https://web.archive.org/web/20040605123409/http://buckleupamerica.org/news/news_services.php?id=101
43. #fightbias @movie_pundit www.daviddylanthomas.com
“NHTSA (2005) estimates that for ‘each
percentage point increase in seat belt use,
an additional 2.8 million people are buckled
up, and about 270 lives are saved.’”
source: https://www.ems.gov/pdf/811232.pdf
71. #fightbias @movie_pundit www.daviddylanthomas.com
What if stuff that wasn’t confirmed was harder to read?
Daniel Craig’s final outing as 007 has finally been named with the appropriately titled No
Time to Die. The announcement came Tuesday with a short video teaser that showed
Craig’s dapper James Bond taking a short stroll, and then the title reveal.
It is rumored that the film’s previous director, Danny Boyle, left the project because he
wanted to kill off James Bond in the end, a decision that Eon wouldn’t stand for.
96. #fightbias @movie_pundit www.daviddylanthomas.com
We must rapidly begin the shift from a ‘thing-oriented’
society to a ‘person-oriented’ society. When machines and
computers, profit motives and property rights are considered
more important than people, the giant triplets of racism,
materialism, and militarism are incapable of being conquered.
97. #fightbias @movie_pundit www.daviddylanthomas.com
We must rapidly begin the shift from a ‘thing-oriented’
society to a ‘person-oriented’ society. When machines and
computers, profit motives and property rights are considered
more important than people, the giant triplets of racism,
materialism, and militarism are incapable of being conquered.
Dr. Martin Luther King, Jr.
99. David Dylan
Thomas
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Design for Cognitive Bias
This summer from A Book Apart
Maling list: https://thinkpo.st/
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