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Using ‘Smoke Testing’ To
Validate Product
Direction
Bartosz Mozyrko
Product Discovery & Smoke Testing (Cayman Enterprise City 2020)
Smoke Testing starts here
Testing business ideas without
spending (lots of) money
Will people actually
pay for my product?
Ideas
● 1-Page Website
● Website Builder
● Web Analytics
Team
● Developer
● Product Designer
● Product Manager
1. Overview
2. Pricing
3. Benefits
4. Features
5. Cross-sell
30 days
Customer Journey
Step 1
Step 1
Step 2
Step 2
Step 3
Step 3
Step 4
Step 4
Step 5
Business Insights
Step 2
Landing Page
Step 3
Add to Cart
Step 4
Purchase
Insight
Step 3
Add to Cart
Step 4
Purchase
Product Discovery & Smoke Testing (Cayman Enterprise City 2020)
1-Page Website
Zoom-In Pivot
Product Discovery & Smoke Testing (Cayman Enterprise City 2020)
Smoke
Testing
Crowdfunding
Concierge
Wizard of Oz
Single-feature
product
No product Minimal product
www.mindtheproduct.com/how-uniregistry-used-smoke-testing-in-product-validation-a-case-study/

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Product Discovery & Smoke Testing (Cayman Enterprise City 2020)

Notes de l'éditeur

  1. 2. The customer is unaware the product does not exist, but must COMMIT some form of payment to get access
  2. https://drive.google.com/file/d/1vTlMlxNxEdFIT7O_EDi_wCT8P9FzaG0i/view?usp=sharing
  3. https://drive.google.com/file/d/1vTlMlxNxEdFIT7O_EDi_wCT8P9FzaG0i/view?usp=sharing