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The Blue Economy
                              A Report to the Club of Rome 2009




                                                                       10 years
                                                                   100 innovations
                                                                   100 million jobs
                                                                  inspired by nature
     Prof. Dr. Gunter Pauli
     Founder Director of the ZERI Foundation
     Member of the Club of Rome
     Professor Systems Design at the Faculty of Architecture Politecnico di Torino             © 2009, Pauli

              Singapore                                                              13th of November 2009


Friday, November 13, 2009
1992 - Built the First Ecofactory in Europe




                  Singapore                                           13th of November 2009


Friday, November 13, 2009
1992 - Built the First Ecofactory in Europe




                  Singapore                                           13th of November 2009


Friday, November 13, 2009
1992 - Built the First Ecofactory in Europe




                  Singapore                                           13th of November 2009


Friday, November 13, 2009
Biodegradation is not Sustainability




                 Singapore                   13th of November 2009


Friday, November 13, 2009
Design a Competitive Business Model




                  Singapore                                13th of November 2009


Friday, November 13, 2009
Design a Competitive Business Model


                                   Sustainability is the capacity
                              to respond to the basic needs of all ...




                  Singapore                                       13th of November 2009


Friday, November 13, 2009
Design a Competitive Business Model


                                   Sustainability is the capacity
                              to respond to the basic needs of all ...




                                    with what we have

                  Singapore                                       13th of November 2009


Friday, November 13, 2009
Design a Competitive Business Model


                                   Sustainability is the capacity
                              to respond to the basic needs of all ...




                                    with what we have
                                 (that is how ecosystems work)
                  Singapore                                       13th of November 2009


Friday, November 13, 2009
The Red Economy




                 Singapore                     13th of November 2009


Friday, November 13, 2009
The Red Economy


        The Plan
       Economy
      did not work




                 Singapore                     13th of November 2009


Friday, November 13, 2009
The Red Economy


        The Plan                                We cannot
       Economy                                   expect to
      did not work                             achieve ever
                                                   lower
                                                 marginal
                                                cost prices
                                                  through
                                                economies
                                                  of scale


                 Singapore                     13th of November 2009


Friday, November 13, 2009
The Red Economy


        The Plan                                We cannot
       Economy                                   expect to
      did not work                             achieve ever
                                                   lower
                                                 marginal
     An Economy                                 cost prices
      based on                                    through
     what we do                                 economies
      not have                                    of scale


                 Singapore                     13th of November 2009


Friday, November 13, 2009
The Red Economy


        The Plan
       Economy
      did not work




                                  i l e d       We cannot
                                                 expect to
                                               achieve ever




                              a
                                                   lower
                                                 marginal




                            F
     An Economy                                 cost prices
      based on                                    through
     what we do                                 economies
      not have                                    of scale


                 Singapore                     13th of November 2009


Friday, November 13, 2009
The Green Economy




               Singapore                        13th of November 2009


Friday, November 13, 2009
The Green Economy




                               Requires to
                               Invest more
                               Save some
                            Payback over time




               Singapore                        13th of November 2009


Friday, November 13, 2009
The Green Economy




                               Requires to
                               Invest more
                               Save some
                            Payback over time




               Singapore                        13th of November 2009


Friday, November 13, 2009
The Green Economy




                                Requires to
                                Invest more
                                Save some
                             Payback over time


                            only works for the rich



               Singapore                              13th of November 2009


Friday, November 13, 2009
f
                               The Green Economy



                                                          o f
                                               o k
                                      o
                                  Requires to


                                     t
                                  Invest more


                                   r
                                  Save some



                            e ve
                               Payback over time



              n               only works for the rich



               Singapore                                13th of November 2009


Friday, November 13, 2009
The Blue Economy




                  Singapore                      13th of November 2009


Friday, November 13, 2009
The Blue Economy




                                       Invest less
                                     innovate more
                              generate multiple cash flow
                                       create jobs
                                 build up social capital
                              stimulate entrepreneurship




                  Singapore                                 13th of November 2009


Friday, November 13, 2009
The Blue Economy




                                       Invest less
                                     innovate more
                              generate multiple cash flow
                                       create jobs
                                 build up social capital
                              stimulate entrepreneurship




                  Singapore                                 13th of November 2009


Friday, November 13, 2009
How to stimulate entrepreneurship to create
           competitive and sustainable society at times of crisis?




                 Singapore                             13th of November 2009


Friday, November 13, 2009
How to stimulate entrepreneurship to create
           competitive and sustainable society at times of crisis?

                             FIRST Think Positive




                 Singapore                             13th of November 2009


Friday, November 13, 2009
How to stimulate entrepreneurship to create
           competitive and sustainable society at times of crisis?

                               FIRST Think Positive
                             SECOND Creative Learning




                 Singapore                              13th of November 2009


Friday, November 13, 2009
How to stimulate entrepreneurship to create
           competitive and sustainable society at times of crisis?

                               FIRST Think Positive
                             SECOND Creative Learning
                              THIRD Make it Happen




                 Singapore                              13th of November 2009


Friday, November 13, 2009
How to stimulate entrepreneurship to create
           competitive and sustainable society at times of crisis?

                                         FIRST Think Positive
                                     SECOND Creative Learning
                                        THIRD Make it Happen

                            This requires innovations in the business model


                 Singapore                                           13th of November 2009


Friday, November 13, 2009
Converting CO2 into Cash Flow




                 Singapore                                   13th of November 2009


Friday, November 13, 2009
Converting CO2 into Cash Flow




                             “Food Security and Climate”

                 Singapore                                   13th of November 2009


Friday, November 13, 2009
Convert
                            flue gas/CO2 into
                            probiotic food and
                                 biodiesel
                                                 Jorge Alberto Vieira Costa
                                 and jobs
                                                         UFRG




               Singapore                                  13th of November 2009


Friday, November 13, 2009
children evolve from
            malnourished
              to healthy




                 Singapore     13th of November May 2007
                                       Beijing, 23 2009


Friday, November 13, 2009
Thanks to coal fire power stations
                               The economy shifts from scarcity to abundance



        children evolve from
            malnourished
              to healthy




                 Singapore                                           13th of November May 2007
                                                                             Beijing, 23 2009


Friday, November 13, 2009
Thanks to coal fire power stations
                               The economy shifts from scarcity to abundance



        children evolve from
            malnourished
              to healthy

           Then excess of
         spirulina converted
              to biofuels




                 Singapore                                           13th of November May 2007
                                                                             Beijing, 23 2009


Friday, November 13, 2009
Thanks to coal fire power stations
                               The economy shifts from scarcity to abundance



        children evolve from
            malnourished
              to healthy

           Then excess of
         spirulina converted
              to biofuels

             The left-overs
               into esters
             and polyesters




                 Singapore                                           13th of November May 2007
                                                                             Beijing, 23 2009


Friday, November 13, 2009
Thanks to coal fire power stations
                               The economy shifts from scarcity to abundance



        children evolve from
            malnourished
              to healthy

           Then excess of
         spirulina converted
              to biofuels

             The left-overs
               into esters
             and polyesters

            35 Masters and
             7 doctorates


                 Singapore                                           13th of November May 2007
                                                                             Beijing, 23 2009


Friday, November 13, 2009
Production of Polymers




                             “Evolving like an Ecosystem”

                 Singapore                                  13th of November 2009


Friday, November 13, 2009
Natural systems produce polymers




                 Singapore                                 13th of November 2009


Friday, November 13, 2009
Natural systems produce polymers
                                     Amino Acids
                  Converted to silk by ants, bees, moths and spiders




                 Singapore                                13th of November 2009


Friday, November 13, 2009
Natural systems produce polymers
                                     Amino Acids
                  Converted to silk by ants, bees, moths and spiders




                             NOT from petroleum or corn starch
                 Singapore                                  13th of November 2009


Friday, November 13, 2009
Silk can outcompete Titanium
                               in price and performance




  Laurea ad Singapore
            Honorom                                   Castello del Valentino November 2009
                                                                      13th of  6 ottobre 2006


Friday, November 13, 2009
Silk can outcompete Titanium
                               in price and performance




  Laurea ad Singapore
            Honorom                                   Castello del Valentino November 2009
                                                                      13th of  6 ottobre 2006


Friday, November 13, 2009
Silk geometry is the basis for product development




          AZTISingapore
               San Sebastian                                      3rd-4th November 2009
                                                                  13th of of December 2008


Friday, November 13, 2009
Spinning like the spider
                            with pressure and water
                            changing the geometry
                                at the nanoscale




                Singapore                              13th of November 2009


Friday, November 13, 2009
Spinning like the spider
                            with pressure and water
                            changing the geometry
                                at the nanoscale


                                                           Dr. Fritz Vollrath




                Singapore                              13th of November 2009


Friday, November 13, 2009
Laurea ad Singapore
            Honorom         Castello del ValentinoNovember 2009
                                           13th of  6 ottobre 2006


Friday, November 13, 2009
3D spidrex




  Laurea ad Singapore
            Honorom           Castello del ValentinoNovember 2009
                                             13th of  6 ottobre 2006


Friday, November 13, 2009
3D spidrex




                             Replace stainless steel and titanium
                              with silk at half the cost per pound
                            managing the geometry at the nanoscale
                                         prototype project


  Laurea ad Singapore
            Honorom                                            Castello del ValentinoNovember 2009
                                                                              13th of  6 ottobre 2006


Friday, November 13, 2009
NO metals NO petroleum NO landfill

                                                             3D spidrex




                             Replace stainless steel and titanium
                              with silk at half the cost per pound
                            managing the geometry at the nanoscale
                                         prototype project


  Laurea ad Singapore
            Honorom                                            Castello del ValentinoNovember 2009
                                                                              13th of  6 ottobre 2006


Friday, November 13, 2009
The real value of the silk worm




  Laurea ad Singapore
             Honorom                                     Castello del Valentino November 2009
                                                                         13th of  6 ottobre 2006


Friday, November 13, 2009
The real value of the silk worm




                    1 ton raw silk per year              1/3 is carbon fixed


                    9 tons of fertilizer                recovering top soil




  Laurea ad Singapore
             Honorom                                     Castello del Valentino November 2009
                                                                         13th of  6 ottobre 2006


Friday, November 13, 2009
The Chinese pioneered ways
                             to regenerate top soil 5,000 years ago




                 Singapore                                    13th of November 2009


Friday, November 13, 2009
The Chinese pioneered ways
                                  to regenerate top soil 5,000 years ago



                             The mulberry tree was the best option:
                             silk was the by-product




                 Singapore                                         13th of November 2009


Friday, November 13, 2009
Now we can combine
                 natural silk polymers

               with the regeneration of top soil
               creating millions of jobs




                  Singapore                        13th of November 2009


Friday, November 13, 2009
Now we can combine
                 natural silk polymers

               with the regeneration of top soil
               creating millions of jobs


                 insert maggot enzymes
                 into silk for slow delivery
                 of wound care

                  Singapore                        13th of November 2009


Friday, November 13, 2009
100,000 tons of silk




                 Singapore                          13th of November 2009


Friday, November 13, 2009
100,000 tons of silk




                             250,000 HA



                 Singapore                            13th of November 2009


Friday, November 13, 2009
100,000 tons of silk




                             250,000 HA
                            3,000 abattoirs

                 Singapore                             13th of November 2009


Friday, November 13, 2009
100,000 tons of silk




                              250,000 HA
                            3,000 abattoirs
                             2,000,000 jobs
                 Singapore                              13th of November 2009


Friday, November 13, 2009
The Awaking Power of Coffee




                             “Cascading all Nutrients and Energy”
                 Singapore                                       13th of November 2009


Friday, November 13, 2009
Natural systems never send
                             organic waste to landfills or incinerators




                 Singapore                                        13th of November 2009


Friday, November 13, 2009
Natural systems never send
                             organic waste to landfills or incinerators


                                Waste of one is food for another
                                 belonging to another kingdom


                 Singapore                                        13th of November 2009


Friday, November 13, 2009
Natural systems never send
                             organic waste to landfills or incinerators


                                Waste of one is food for another
                                 belonging to another kingdom
                                         (mad cow disease)


                 Singapore                                        13th of November 2009


Friday, November 13, 2009
Is there a crisis in the coffee market?
                                   123.6 million bags of 60 kg




               Singapore                                         13th of November 2009


Friday, November 13, 2009
Is there a crisis in the coffee market?
                                   123.6 million bags of 60 kg




               Singapore                                         13th of November 2009


Friday, November 13, 2009
Is there a crisis in the coffee market?
                                   123.6 million bags of 60 kg




                                                                      100%

               Singapore                                         13th of November 2009


Friday, November 13, 2009
Is there a crisis in the coffee market?
                                    123.6 million bags of 60 kg




                            0.2%                                       100%

               Singapore                                          13th of November 2009


Friday, November 13, 2009
only 0.2% has value

                             Is there a crisis in the coffee market?
                                    123.6 million bags of 60 kg




                            0.2%                                       100%

               Singapore                                          13th of November 2009


Friday, November 13, 2009
only 0.2% has value

                             Is there a crisis in the coffee market?
                                    123.6 million bags of 60 kg


                    potential
                     is x 500
                            0.2%                                       100%

               Singapore                                          13th of November 2009


Friday, November 13, 2009
Laurea ad Singapore
            Honorom         13th of November 2009


Friday, November 13, 2009
producing shiitake at one tenth of the cost

  Laurea ad Singapore
            Honorom                                                13th of November 2009


Friday, November 13, 2009
Women pioneers converting pulp to protein




              Chido Govero                Ivanka Milenkovic   Carmenza Jaramillo


              Zimbabwe                       Serbia              Colombia


                 Singapore                                       13th of November 2009


Friday, November 13, 2009
Shifting the Business Model
                                    from Production to Consumption




                             Coffee processing in Chipinge, Zimbabwe

                 Singapore                                       13th of November 2009


Friday, November 13, 2009
Women empowerment in Chipinge, Zimbabwe
                 Singapore                                     13th of November 2009


Friday, November 13, 2009
Women empowerment in Chipinge, Zimbabwe
                 Singapore                                     13th of November 2009


Friday, November 13, 2009
Chido’s
                                                  Blend
                                                                            TM




                                                                                          Chido’s Blend™ Supports One
                                                                                          Woman’s Hope for the Future
                                                                                          Chido’s Blend supports the work of the ZERI
                                                                                          Foundation and its “pulp to protein” program in Africa,
                                                                                          which turns co ee production waste into high-quality
                                                                                          food. Led by Chido Govero, a
                                                                                          dynamic young woman from
                                                                                          Zimbabwe, this ingenious
                                                                                          program supports self-su ciency
                                                                                          by using co ee pulp and other
                                                                                          wastes as a growing medium for        www.zeri.org
                                                                                          nutritious edible mushrooms, and the spent mushroom
                                                                                          compost as feed for goats and other animals. Chido and
                                                                                          ZERI recently won the “Sustainability Award” at the
                                                                                          Specialty Co ee conference.

                                                                                          You can make a di erence.
                                                                                          Tell your friends about the great work Chido and the
                                                                                          ZERI Foundation are doing to empower girls at risk in
                                                                                          Africa, and how they can support her e orts with an
                                                                                          order of Chido’s Blend.




                             Zimbabwe, Rwanda and Kenya —
                             A blend of spice, wood, oral and fruit notes

                             8*.6(.)6!96/:)6;<=!6>)?       0/-3.*565-.*7    OCT 28 2008
                             ((()*+,-./01/22**3)1/4        !"#$$"#$%"&'#&




                 Singapore                                                                                                          13th of November 2009


Friday, November 13, 2009
Relaunch
            Export from
            Zimbabwe
                                                  Chido’s
                                                  Blend
                                                                            TM




                                                                                          Chido’s Blend™ Supports One
                                                                                          Woman’s Hope for the Future
                                                                                          Chido’s Blend supports the work of the ZERI
                                                                                          Foundation and its “pulp to protein” program in Africa,
                                                                                          which turns co ee production waste into high-quality
                                                                                          food. Led by Chido Govero, a
                                                                                          dynamic young woman from
                                                                                          Zimbabwe, this ingenious
                                                                                          program supports self-su ciency
                                                                                          by using co ee pulp and other
                                                                                          wastes as a growing medium for        www.zeri.org
                                                                                          nutritious edible mushrooms, and the spent mushroom
                                                                                          compost as feed for goats and other animals. Chido and
                                                                                          ZERI recently won the “Sustainability Award” at the
                                                                                          Specialty Co ee conference.

                                                                                          You can make a di erence.
                                                                                          Tell your friends about the great work Chido and the
                                                                                          ZERI Foundation are doing to empower girls at risk in
                                                                                          Africa, and how they can support her e orts with an
                                                                                          order of Chido’s Blend.




                             Zimbabwe, Rwanda and Kenya —
                             A blend of spice, wood, oral and fruit notes

                             8*.6(.)6!96/:)6;<=!6>)?       0/-3.*565-.*7    OCT 28 2008
                             ((()*+,-./01/22**3)1/4        !"#$$"#$%"&'#&




                 Singapore                                                                                                          13th of November 2009


Friday, November 13, 2009
Relaunch
            Export from
            Zimbabwe
                                                  Chido’s
                                                  Blend
                                                                            TM




            Cash crop                                                                     Chido’s Blend™ Supports One
                                                                                          Woman’s Hope for the Future
            Basis for
                                                                                          Chido’s Blend supports the work of the ZERI
            Food                                                                          Foundation and its “pulp to protein” program in Africa,
                                                                                          which turns co ee production waste into high-quality
            Security                                                                      food. Led by Chido Govero, a
                                                                                          dynamic young woman from
                                                                                          Zimbabwe, this ingenious
                                                                                          program supports self-su ciency
                                                                                          by using co ee pulp and other
                                                                                          wastes as a growing medium for        www.zeri.org
                                                                                          nutritious edible mushrooms, and the spent mushroom
                                                                                          compost as feed for goats and other animals. Chido and
                                                                                          ZERI recently won the “Sustainability Award” at the
                                                                                          Specialty Co ee conference.

                                                                                          You can make a di erence.
                                                                                          Tell your friends about the great work Chido and the
                                                                                          ZERI Foundation are doing to empower girls at risk in
                                                                                          Africa, and how they can support her e orts with an
                                                                                          order of Chido’s Blend.




                             Zimbabwe, Rwanda and Kenya —
                             A blend of spice, wood, oral and fruit notes

                             8*.6(.)6!96/:)6;<=!6>)?       0/-3.*565-.*7    OCT 28 2008
                             ((()*+,-./01/22**3)1/4        !"#$$"#$%"&'#&




                 Singapore                                                                                                          13th of November 2009


Friday, November 13, 2009
Relaunch
            Export from
            Zimbabwe
                                                  Chido’s
                                                  Blend
                                                                            TM




            Cash crop                                                                     Chido’s Blend™ Supports One
                                                                                          Woman’s Hope for the Future
            Basis for
                                                                                          Chido’s Blend supports the work of the ZERI
            Food                                                                          Foundation and its “pulp to protein” program in Africa,
                                                                                          which turns co ee production waste into high-quality
            Security                                                                      food. Led by Chido Govero, a
                                                                                          dynamic young woman from
                                                                                          Zimbabwe, this ingenious
                                                                                          program supports self-su ciency

            Food                                                                          by using co ee pulp and other
                                                                                          wastes as a growing medium for        www.zeri.org
                                                                                          nutritious edible mushrooms, and the spent mushroom
            Security                                                                      compost as feed for goats and other animals. Chido and
                                                                                          ZERI recently won the “Sustainability Award” at the

            eliminates                                                                    Specialty Co ee conference.


            abuse
                                                                                          You can make a di erence.
                                                                                          Tell your friends about the great work Chido and the
                                                                                          ZERI Foundation are doing to empower girls at risk in
                                                                                          Africa, and how they can support her e orts with an
                                                                                          order of Chido’s Blend.




                             Zimbabwe, Rwanda and Kenya —
                             A blend of spice, wood, oral and fruit notes

                             8*.6(.)6!96/:)6;<=!6>)?       0/-3.*565-.*7    OCT 28 2008
                             ((()*+,-./01/22**3)1/4        !"#$$"#$%"&'#&




                 Singapore                                                                                                          13th of November 2009


Friday, November 13, 2009
Relaunch
            Export from
            Zimbabwe
                                                  Chido’s
                                                  Blend
                                                                            TM




            Cash crop                                                                     Chido’s Blend™ Supports One
                                                                                          Woman’s Hope for the Future
            Basis for
                                                                                          Chido’s Blend supports the work of the ZERI
            Food                                                                          Foundation and its “pulp to protein” program in Africa,
                                                                                          which turns co ee production waste into high-quality
            Security                                                                      food. Led by Chido Govero, a
                                                                                          dynamic young woman from
                                                                                          Zimbabwe, this ingenious
                                                                                          program supports self-su ciency

            Food                                                                          by using co ee pulp and other
                                                                                          wastes as a growing medium for        www.zeri.org
                                                                                          nutritious edible mushrooms, and the spent mushroom
            Security                                                                      compost as feed for goats and other animals. Chido and
                                                                                          ZERI recently won the “Sustainability Award” at the

            eliminates                                                                    Specialty Co ee conference.


            abuse
                                                                                          You can make a di erence.
                                                                                          Tell your friends about the great work Chido and the
                                                                                          ZERI Foundation are doing to empower girls at risk in
                                                                                          Africa, and how they can support her e orts with an
                                                                                          order of Chido’s Blend.
            Save girls
            from
                             Zimbabwe, Rwanda and Kenya —
            sex trade        A blend of spice, wood, oral and fruit notes

                             8*.6(.)6!96/:)6;<=!6>)?       0/-3.*565-.*7    OCT 28 2008
                             ((()*+,-./01/22**3)1/4        !"#$$"#$%"&'#&




                 Singapore                                                                                                          13th of November 2009


Friday, November 13, 2009
Relaunch
            Export from
            Zimbabwe
                                                  Chido’s
                                                  Blend
                                                                            TM




            Cash crop                                                                     Chido’s Blend™ Supports One                               That is the
            Basis for
                                                                                          Woman’s Hope for the Future                               real power
            Food
                                                                                          Chido’s Blend supports the work of the ZERI
                                                                                          Foundation and its “pulp to protein” program in Africa,
                                                                                                                                                    of your
            Security
                                                                                          which turns co ee production waste into high-quality
                                                                                          food. Led by Chido Govero, a                              purchasing
                                                                                                                                                    power
                                                                                          dynamic young woman from
                                                                                          Zimbabwe, this ingenious
                                                                                          program supports self-su ciency

            Food                                                                          by using co ee pulp and other
                                                                                          wastes as a growing medium for        www.zeri.org
                                                                                          nutritious edible mushrooms, and the spent mushroom
            Security                                                                      compost as feed for goats and other animals. Chido and
                                                                                          ZERI recently won the “Sustainability Award” at the

            eliminates                                                                    Specialty Co ee conference.


            abuse
                                                                                          You can make a di erence.
                                                                                          Tell your friends about the great work Chido and the
                                                                                          ZERI Foundation are doing to empower girls at risk in
                                                                                          Africa, and how they can support her e orts with an
                                                                                          order of Chido’s Blend.
            Save girls
            from
                             Zimbabwe, Rwanda and Kenya —
            sex trade        A blend of spice, wood, oral and fruit notes

                             8*.6(.)6!96/:)6;<=!6>)?       0/-3.*565-.*7    OCT 28 2008
                             ((()*+,-./01/22**3)1/4        !"#$$"#$%"&'#&




                 Singapore                                                                                                          13th of November 2009


Friday, November 13, 2009
NO waste NO hunger NO abuse NO sex trade

            Relaunch
            Export from
            Zimbabwe
                                                     Chido’s
                                                     Blend
                                                                               TM




            Cash crop                                                                        Chido’s Blend™ Supports One                               That is the
            Basis for
                                                                                             Woman’s Hope for the Future                               real power
            Food
                                                                                             Chido’s Blend supports the work of the ZERI
                                                                                             Foundation and its “pulp to protein” program in Africa,
                                                                                                                                                       of your
            Security
                                                                                             which turns co ee production waste into high-quality
                                                                                             food. Led by Chido Govero, a                              purchasing
                                                                                                                                                       power
                                                                                             dynamic young woman from
                                                                                             Zimbabwe, this ingenious
                                                                                             program supports self-su ciency

            Food                                                                             by using co ee pulp and other
                                                                                             wastes as a growing medium for        www.zeri.org
                                                                                             nutritious edible mushrooms, and the spent mushroom
            Security                                                                         compost as feed for goats and other animals. Chido and
                                                                                             ZERI recently won the “Sustainability Award” at the

            eliminates                                                                       Specialty Co ee conference.


            abuse
                                                                                             You can make a di erence.
                                                                                             Tell your friends about the great work Chido and the
                                                                                             ZERI Foundation are doing to empower girls at risk in
                                                                                             Africa, and how they can support her e orts with an
                                                                                             order of Chido’s Blend.
            Save girls
            from
                                Zimbabwe, Rwanda and Kenya —
            sex trade           A blend of spice, wood, oral and fruit notes

                                8*.6(.)6!96/:)6;<=!6>)?       0/-3.*565-.*7    OCT 28 2008
                                ((()*+,-./01/22**3)1/4        !"#$$"#$%"&'#&




                 Singapore                                                                                                             13th of November 2009


Friday, November 13, 2009
NO waste NO hunger NO abuse NO sex trade

            Relaunch
            Export from
            Zimbabwe
                                                     Chido’s
                                                     Blend
                                                                               TM




            Cash crop                                                                        Chido’s Blend™ Supports One                               That is the
            Basis for
                                                                                             Woman’s Hope for the Future                               real power
            Food
                                                                                             Chido’s Blend supports the work of the ZERI
                                                                                             Foundation and its “pulp to protein” program in Africa,
                                                                                                                                                       of your
            Security
                                                                                             which turns co ee production waste into high-quality
                                                                                             food. Led by Chido Govero, a                              purchasing
                                                                                                                                                       power
                                                                                             dynamic young woman from
                                                                                             Zimbabwe, this ingenious
                                                                                             program supports self-su ciency

            Food                                                                             by using co ee pulp and other
                                                                                             wastes as a growing medium for        www.zeri.org
                                                                                             nutritious edible mushrooms, and the spent mushroom
            Security                                                                         compost as feed for goats and other animals. Chido and
                                                                                             ZERI recently won the “Sustainability Award” at the
                                                                                                                                                       Going
            eliminates                                                                       Specialty Co ee conference.
                                                                                                                                                       beyond
            abuse
                                                                                             You can make a di erence.
                                                                                             Tell your friends about the great work Chido and the
                                                                                             ZERI Foundation are doing to empower girls at risk in
                                                                                                                                                       Fair Trade
                                                                                             Africa, and how they can support her e orts with an
                                                                                             order of Chido’s Blend.                                   and organic
            Save girls
            from
                                Zimbabwe, Rwanda and Kenya —
            sex trade           A blend of spice, wood, oral and fruit notes

                                8*.6(.)6!96/:)6;<=!6>)?       0/-3.*565-.*7    OCT 28 2008
                                ((()*+,-./01/22**3)1/4        !"#$$"#$%"&'#&




                 Singapore                                                                                                             13th of November 2009


Friday, November 13, 2009
The same with prunings from orchards
                               left-over from sea, corn cobs ....




               Singapore                               13th of November 2009


Friday, November 13, 2009
The same with prunings from orchards
                               left-over from sea, corn cobs ....




       50 million rural jobs

               Singapore                               13th of November 2009


Friday, November 13, 2009
The same with prunings from orchards
                               left-over from sea, corn cobs ....




       50 million rural jobs

                              How much food can we generate?
               Singapore                               13th of November 2009


Friday, November 13, 2009
The same with prunings from orchards
                               left-over from sea, corn cobs ....




 50 million rural jobs
16 million tons of food
                              How much food can we generate?
               Singapore                               13th of November 2009


Friday, November 13, 2009
The village that could save the planet
                            How two men plan to extend the ecological miracle that is Gaviotas, Colombia, across the Third World.




       Club of SingaporeMadrid
               Rome in                                                                                 13th of November 2009


Friday, November 13, 2009
Club of SingaporeMadrid
               Rome in           13th of November 2009


Friday, November 13, 2009
Las Gaviotas en el Vichada




       Club of SingaporeMadrid
               Rome in                                   13th of November 2009


Friday, November 13, 2009
War
                                                    Savannah Forest            peace

                                Unemployment                                    Jobs
                                infertile land                                  soil


                                  bad water                           Drinking Water

                                  no credits                           Carbon credits


                             Lack of Biodiversity                        Biodiversity

                                 Fossil fuels                               biofuels

                                   Hunger                                      Food

                             lack of technologies                     eco-technologies



                                   poverty                             social capital

                               lack of medicine                           Preventive
                                                                           Medicine



                                                                       Homenaje al Dr. Paolo Lugari



                 Singapore                                               13th of November 2009


Friday, November 13, 2009
War
                                                    Savannah Forest            peace

                                Unemployment                                    Jobs
                                infertile land                                  soil


                                  bad water                           Drinking Water

                                  no credits                           Carbon credits




                                                      2009
                             Lack of Biodiversity                        Biodiversity

                                 Fossil fuels                               biofuels



                                                    25 years
                                   Hunger                                      Food

                             lack of technologies                     eco-technologies



                                   poverty                             social capital

                               lack of medicine                           Preventive
                                                                           Medicine



                                                                       Homenaje al Dr. Paolo Lugari



                 Singapore                                               13th of November 2009


Friday, November 13, 2009
if you tank gas with biofuels
                                   from Las Gaviotas
                                  for the next 25 years




                 Singapore                      13th of November 2009


Friday, November 13, 2009
if you tank gas with biofuels
                                           from Las Gaviotas
                                          for the next 25 years

             Finance the regeneration of 8 HA of rain forest




                 Singapore                                     13th of November 2009


Friday, November 13, 2009
if you tank gas with biofuels
                                           from Las Gaviotas
                                          for the next 25 years

             Finance the regeneration of 8 HA of rain forest
             Generate 200 tons of wood for paper, furniture,
             housing and/or energy once




                 Singapore                                     13th of November 2009


Friday, November 13, 2009
if you tank gas with biofuels
                                           from Las Gaviotas
                                          for the next 25 years

             Finance the regeneration of 8 HA of rain forest
             Generate 200 tons of wood for paper, furniture,
             housing and/or energy once

             Fix 144 tons of CO2 per year




                 Singapore                                     13th of November 2009


Friday, November 13, 2009
if you tank gas with biofuels
                                           from Las Gaviotas
                                          for the next 25 years

             Finance the regeneration of 8 HA of rain forest
             Generate 200 tons of wood for paper, furniture,
             housing and/or energy once

             Fix 144 tons of CO2 per year
             After 3 years each year 1,200 gallons of biofuel




                 Singapore                                      13th of November 2009


Friday, November 13, 2009
if you tank gas with biofuels
                                             from Las Gaviotas
                                            for the next 25 years

             Finance the regeneration of 8 HA of rain forest
             Generate 200 tons of wood for paper, furniture,
             housing and/or energy once

             Fix 144 tons of CO2 per year
             After 3 years each year 1,200 gallons of biofuel
             Create 2 full time jobs




                 Singapore                                      13th of November 2009


Friday, November 13, 2009
if you tank gas with biofuels
                                             from Las Gaviotas
                                            for the next 25 years

             Finance the regeneration of 8 HA of rain forest
             Generate 200 tons of wood for paper, furniture,
             housing and/or energy once

             Fix 144 tons of CO2 per year
             After 3 years each year 1,200 gallons of biofuel
             Create 2 full time jobs


             What more do you want?
                 Singapore                                      13th of November 2009


Friday, November 13, 2009
if you tank gas with biofuels
                                             from Las Gaviotas
                                            for the next 25 years

             Finance the regeneration of 8 HA of rain forest
             Generate 200 tons of wood for paper, furniture,
             housing and/or energy once

             Fix 144 tons of CO2 per year
             After 3 years each year 1,200 gallons of biofuel
             Create 2 full time jobs

            Offer water for free to the local population
             What more do you want?
                 Singapore                                      13th of November 2009


Friday, November 13, 2009
Singapore   13th of November 2009


Friday, November 13, 2009
What more do you want?
                 Singapore            13th of November 2009


Friday, November 13, 2009
Cost of land:
                                  US$ 1/acre




             What more do you want?
                 Singapore                       13th of November 2009


Friday, November 13, 2009
Cost of land:
                                  US$ 1/acre

                             Value 25 years later:
                                 $3,000/acre




             What more do you want?
                 Singapore                       13th of November 2009


Friday, November 13, 2009
Cost of land:
                                  US$ 1/acre

                             Value 25 years later:
                                 $3,000/acre

               Better than an investment in Microsoft

             What more do you want?
                 Singapore                       13th of November 2009


Friday, November 13, 2009
How viable is this new business model?




                            Some dream to escape reality




                 Singapore                                    13th of November 2009


Friday, November 13, 2009
How viable is this new business model?




                  Some dream to escape reality
               Others dream to change reality forever




                                                              Soichiro Honda


                 Singapore                                   13th of November 2009


Friday, November 13, 2009
12 language
          editions
          including
          Chinese,
          Arabic,
          Russian,
          Korean,
          Japanese
          not yet in
          Dutch




                            www.zeri.org
               Singapore                   13th of November 2009


Friday, November 13, 2009
12 language
                                           As of February 2010
          editions
                                           each week for 2 years
          including
                                           one systemic
          Chinese,
                                           business model
          Arabic,
                                           in cooperation with
          Russian,
                                           the business media
          Korean,
                                           AIESEC
          Japanese
                                           and YES Campaign
          not yet in
          Dutch




                            www.zeri.org
               Singapore                     13th of November 2009


Friday, November 13, 2009

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Gunter Pauli - Blue economy 2009

  • 1. The Blue Economy A Report to the Club of Rome 2009 10 years 100 innovations 100 million jobs inspired by nature Prof. Dr. Gunter Pauli Founder Director of the ZERI Foundation Member of the Club of Rome Professor Systems Design at the Faculty of Architecture Politecnico di Torino © 2009, Pauli Singapore 13th of November 2009 Friday, November 13, 2009
  • 2. 1992 - Built the First Ecofactory in Europe Singapore 13th of November 2009 Friday, November 13, 2009
  • 3. 1992 - Built the First Ecofactory in Europe Singapore 13th of November 2009 Friday, November 13, 2009
  • 4. 1992 - Built the First Ecofactory in Europe Singapore 13th of November 2009 Friday, November 13, 2009
  • 5. Biodegradation is not Sustainability Singapore 13th of November 2009 Friday, November 13, 2009
  • 6. Design a Competitive Business Model Singapore 13th of November 2009 Friday, November 13, 2009
  • 7. Design a Competitive Business Model Sustainability is the capacity to respond to the basic needs of all ... Singapore 13th of November 2009 Friday, November 13, 2009
  • 8. Design a Competitive Business Model Sustainability is the capacity to respond to the basic needs of all ... with what we have Singapore 13th of November 2009 Friday, November 13, 2009
  • 9. Design a Competitive Business Model Sustainability is the capacity to respond to the basic needs of all ... with what we have (that is how ecosystems work) Singapore 13th of November 2009 Friday, November 13, 2009
  • 10. The Red Economy Singapore 13th of November 2009 Friday, November 13, 2009
  • 11. The Red Economy The Plan Economy did not work Singapore 13th of November 2009 Friday, November 13, 2009
  • 12. The Red Economy The Plan We cannot Economy expect to did not work achieve ever lower marginal cost prices through economies of scale Singapore 13th of November 2009 Friday, November 13, 2009
  • 13. The Red Economy The Plan We cannot Economy expect to did not work achieve ever lower marginal An Economy cost prices based on through what we do economies not have of scale Singapore 13th of November 2009 Friday, November 13, 2009
  • 14. The Red Economy The Plan Economy did not work i l e d We cannot expect to achieve ever a lower marginal F An Economy cost prices based on through what we do economies not have of scale Singapore 13th of November 2009 Friday, November 13, 2009
  • 15. The Green Economy Singapore 13th of November 2009 Friday, November 13, 2009
  • 16. The Green Economy Requires to Invest more Save some Payback over time Singapore 13th of November 2009 Friday, November 13, 2009
  • 17. The Green Economy Requires to Invest more Save some Payback over time Singapore 13th of November 2009 Friday, November 13, 2009
  • 18. The Green Economy Requires to Invest more Save some Payback over time only works for the rich Singapore 13th of November 2009 Friday, November 13, 2009
  • 19. f The Green Economy o f o k o Requires to t Invest more r Save some e ve Payback over time n only works for the rich Singapore 13th of November 2009 Friday, November 13, 2009
  • 20. The Blue Economy Singapore 13th of November 2009 Friday, November 13, 2009
  • 21. The Blue Economy Invest less innovate more generate multiple cash flow create jobs build up social capital stimulate entrepreneurship Singapore 13th of November 2009 Friday, November 13, 2009
  • 22. The Blue Economy Invest less innovate more generate multiple cash flow create jobs build up social capital stimulate entrepreneurship Singapore 13th of November 2009 Friday, November 13, 2009
  • 23. How to stimulate entrepreneurship to create competitive and sustainable society at times of crisis? Singapore 13th of November 2009 Friday, November 13, 2009
  • 24. How to stimulate entrepreneurship to create competitive and sustainable society at times of crisis? FIRST Think Positive Singapore 13th of November 2009 Friday, November 13, 2009
  • 25. How to stimulate entrepreneurship to create competitive and sustainable society at times of crisis? FIRST Think Positive SECOND Creative Learning Singapore 13th of November 2009 Friday, November 13, 2009
  • 26. How to stimulate entrepreneurship to create competitive and sustainable society at times of crisis? FIRST Think Positive SECOND Creative Learning THIRD Make it Happen Singapore 13th of November 2009 Friday, November 13, 2009
  • 27. How to stimulate entrepreneurship to create competitive and sustainable society at times of crisis? FIRST Think Positive SECOND Creative Learning THIRD Make it Happen This requires innovations in the business model Singapore 13th of November 2009 Friday, November 13, 2009
  • 28. Converting CO2 into Cash Flow Singapore 13th of November 2009 Friday, November 13, 2009
  • 29. Converting CO2 into Cash Flow “Food Security and Climate” Singapore 13th of November 2009 Friday, November 13, 2009
  • 30. Convert flue gas/CO2 into probiotic food and biodiesel Jorge Alberto Vieira Costa and jobs UFRG Singapore 13th of November 2009 Friday, November 13, 2009
  • 31. children evolve from malnourished to healthy Singapore 13th of November May 2007 Beijing, 23 2009 Friday, November 13, 2009
  • 32. Thanks to coal fire power stations The economy shifts from scarcity to abundance children evolve from malnourished to healthy Singapore 13th of November May 2007 Beijing, 23 2009 Friday, November 13, 2009
  • 33. Thanks to coal fire power stations The economy shifts from scarcity to abundance children evolve from malnourished to healthy Then excess of spirulina converted to biofuels Singapore 13th of November May 2007 Beijing, 23 2009 Friday, November 13, 2009
  • 34. Thanks to coal fire power stations The economy shifts from scarcity to abundance children evolve from malnourished to healthy Then excess of spirulina converted to biofuels The left-overs into esters and polyesters Singapore 13th of November May 2007 Beijing, 23 2009 Friday, November 13, 2009
  • 35. Thanks to coal fire power stations The economy shifts from scarcity to abundance children evolve from malnourished to healthy Then excess of spirulina converted to biofuels The left-overs into esters and polyesters 35 Masters and 7 doctorates Singapore 13th of November May 2007 Beijing, 23 2009 Friday, November 13, 2009
  • 36. Production of Polymers “Evolving like an Ecosystem” Singapore 13th of November 2009 Friday, November 13, 2009
  • 37. Natural systems produce polymers Singapore 13th of November 2009 Friday, November 13, 2009
  • 38. Natural systems produce polymers Amino Acids Converted to silk by ants, bees, moths and spiders Singapore 13th of November 2009 Friday, November 13, 2009
  • 39. Natural systems produce polymers Amino Acids Converted to silk by ants, bees, moths and spiders NOT from petroleum or corn starch Singapore 13th of November 2009 Friday, November 13, 2009
  • 40. Silk can outcompete Titanium in price and performance Laurea ad Singapore Honorom Castello del Valentino November 2009 13th of 6 ottobre 2006 Friday, November 13, 2009
  • 41. Silk can outcompete Titanium in price and performance Laurea ad Singapore Honorom Castello del Valentino November 2009 13th of 6 ottobre 2006 Friday, November 13, 2009
  • 42. Silk geometry is the basis for product development AZTISingapore San Sebastian 3rd-4th November 2009 13th of of December 2008 Friday, November 13, 2009
  • 43. Spinning like the spider with pressure and water changing the geometry at the nanoscale Singapore 13th of November 2009 Friday, November 13, 2009
  • 44. Spinning like the spider with pressure and water changing the geometry at the nanoscale Dr. Fritz Vollrath Singapore 13th of November 2009 Friday, November 13, 2009
  • 45. Laurea ad Singapore Honorom Castello del ValentinoNovember 2009 13th of 6 ottobre 2006 Friday, November 13, 2009
  • 46. 3D spidrex Laurea ad Singapore Honorom Castello del ValentinoNovember 2009 13th of 6 ottobre 2006 Friday, November 13, 2009
  • 47. 3D spidrex Replace stainless steel and titanium with silk at half the cost per pound managing the geometry at the nanoscale prototype project Laurea ad Singapore Honorom Castello del ValentinoNovember 2009 13th of 6 ottobre 2006 Friday, November 13, 2009
  • 48. NO metals NO petroleum NO landfill 3D spidrex Replace stainless steel and titanium with silk at half the cost per pound managing the geometry at the nanoscale prototype project Laurea ad Singapore Honorom Castello del ValentinoNovember 2009 13th of 6 ottobre 2006 Friday, November 13, 2009
  • 49. The real value of the silk worm Laurea ad Singapore Honorom Castello del Valentino November 2009 13th of 6 ottobre 2006 Friday, November 13, 2009
  • 50. The real value of the silk worm 1 ton raw silk per year 1/3 is carbon fixed 9 tons of fertilizer recovering top soil Laurea ad Singapore Honorom Castello del Valentino November 2009 13th of 6 ottobre 2006 Friday, November 13, 2009
  • 51. The Chinese pioneered ways to regenerate top soil 5,000 years ago Singapore 13th of November 2009 Friday, November 13, 2009
  • 52. The Chinese pioneered ways to regenerate top soil 5,000 years ago The mulberry tree was the best option: silk was the by-product Singapore 13th of November 2009 Friday, November 13, 2009
  • 53. Now we can combine natural silk polymers with the regeneration of top soil creating millions of jobs Singapore 13th of November 2009 Friday, November 13, 2009
  • 54. Now we can combine natural silk polymers with the regeneration of top soil creating millions of jobs insert maggot enzymes into silk for slow delivery of wound care Singapore 13th of November 2009 Friday, November 13, 2009
  • 55. 100,000 tons of silk Singapore 13th of November 2009 Friday, November 13, 2009
  • 56. 100,000 tons of silk 250,000 HA Singapore 13th of November 2009 Friday, November 13, 2009
  • 57. 100,000 tons of silk 250,000 HA 3,000 abattoirs Singapore 13th of November 2009 Friday, November 13, 2009
  • 58. 100,000 tons of silk 250,000 HA 3,000 abattoirs 2,000,000 jobs Singapore 13th of November 2009 Friday, November 13, 2009
  • 59. The Awaking Power of Coffee “Cascading all Nutrients and Energy” Singapore 13th of November 2009 Friday, November 13, 2009
  • 60. Natural systems never send organic waste to landfills or incinerators Singapore 13th of November 2009 Friday, November 13, 2009
  • 61. Natural systems never send organic waste to landfills or incinerators Waste of one is food for another belonging to another kingdom Singapore 13th of November 2009 Friday, November 13, 2009
  • 62. Natural systems never send organic waste to landfills or incinerators Waste of one is food for another belonging to another kingdom (mad cow disease) Singapore 13th of November 2009 Friday, November 13, 2009
  • 63. Is there a crisis in the coffee market? 123.6 million bags of 60 kg Singapore 13th of November 2009 Friday, November 13, 2009
  • 64. Is there a crisis in the coffee market? 123.6 million bags of 60 kg Singapore 13th of November 2009 Friday, November 13, 2009
  • 65. Is there a crisis in the coffee market? 123.6 million bags of 60 kg 100% Singapore 13th of November 2009 Friday, November 13, 2009
  • 66. Is there a crisis in the coffee market? 123.6 million bags of 60 kg 0.2% 100% Singapore 13th of November 2009 Friday, November 13, 2009
  • 67. only 0.2% has value Is there a crisis in the coffee market? 123.6 million bags of 60 kg 0.2% 100% Singapore 13th of November 2009 Friday, November 13, 2009
  • 68. only 0.2% has value Is there a crisis in the coffee market? 123.6 million bags of 60 kg potential is x 500 0.2% 100% Singapore 13th of November 2009 Friday, November 13, 2009
  • 69. Laurea ad Singapore Honorom 13th of November 2009 Friday, November 13, 2009
  • 70. producing shiitake at one tenth of the cost Laurea ad Singapore Honorom 13th of November 2009 Friday, November 13, 2009
  • 71. Women pioneers converting pulp to protein Chido Govero Ivanka Milenkovic Carmenza Jaramillo Zimbabwe Serbia Colombia Singapore 13th of November 2009 Friday, November 13, 2009
  • 72. Shifting the Business Model from Production to Consumption Coffee processing in Chipinge, Zimbabwe Singapore 13th of November 2009 Friday, November 13, 2009
  • 73. Women empowerment in Chipinge, Zimbabwe Singapore 13th of November 2009 Friday, November 13, 2009
  • 74. Women empowerment in Chipinge, Zimbabwe Singapore 13th of November 2009 Friday, November 13, 2009
  • 75. Chido’s Blend TM Chido’s Blend™ Supports One Woman’s Hope for the Future Chido’s Blend supports the work of the ZERI Foundation and its “pulp to protein” program in Africa, which turns co ee production waste into high-quality food. Led by Chido Govero, a dynamic young woman from Zimbabwe, this ingenious program supports self-su ciency by using co ee pulp and other wastes as a growing medium for www.zeri.org nutritious edible mushrooms, and the spent mushroom compost as feed for goats and other animals. Chido and ZERI recently won the “Sustainability Award” at the Specialty Co ee conference. You can make a di erence. Tell your friends about the great work Chido and the ZERI Foundation are doing to empower girls at risk in Africa, and how they can support her e orts with an order of Chido’s Blend. Zimbabwe, Rwanda and Kenya — A blend of spice, wood, oral and fruit notes 8*.6(.)6!96/:)6;<=!6>)? 0/-3.*565-.*7 OCT 28 2008 ((()*+,-./01/22**3)1/4 !"#$$"#$%"&'#& Singapore 13th of November 2009 Friday, November 13, 2009
  • 76. Relaunch Export from Zimbabwe Chido’s Blend TM Chido’s Blend™ Supports One Woman’s Hope for the Future Chido’s Blend supports the work of the ZERI Foundation and its “pulp to protein” program in Africa, which turns co ee production waste into high-quality food. Led by Chido Govero, a dynamic young woman from Zimbabwe, this ingenious program supports self-su ciency by using co ee pulp and other wastes as a growing medium for www.zeri.org nutritious edible mushrooms, and the spent mushroom compost as feed for goats and other animals. Chido and ZERI recently won the “Sustainability Award” at the Specialty Co ee conference. You can make a di erence. Tell your friends about the great work Chido and the ZERI Foundation are doing to empower girls at risk in Africa, and how they can support her e orts with an order of Chido’s Blend. Zimbabwe, Rwanda and Kenya — A blend of spice, wood, oral and fruit notes 8*.6(.)6!96/:)6;<=!6>)? 0/-3.*565-.*7 OCT 28 2008 ((()*+,-./01/22**3)1/4 !"#$$"#$%"&'#& Singapore 13th of November 2009 Friday, November 13, 2009
  • 77. Relaunch Export from Zimbabwe Chido’s Blend TM Cash crop Chido’s Blend™ Supports One Woman’s Hope for the Future Basis for Chido’s Blend supports the work of the ZERI Food Foundation and its “pulp to protein” program in Africa, which turns co ee production waste into high-quality Security food. Led by Chido Govero, a dynamic young woman from Zimbabwe, this ingenious program supports self-su ciency by using co ee pulp and other wastes as a growing medium for www.zeri.org nutritious edible mushrooms, and the spent mushroom compost as feed for goats and other animals. Chido and ZERI recently won the “Sustainability Award” at the Specialty Co ee conference. You can make a di erence. Tell your friends about the great work Chido and the ZERI Foundation are doing to empower girls at risk in Africa, and how they can support her e orts with an order of Chido’s Blend. Zimbabwe, Rwanda and Kenya — A blend of spice, wood, oral and fruit notes 8*.6(.)6!96/:)6;<=!6>)? 0/-3.*565-.*7 OCT 28 2008 ((()*+,-./01/22**3)1/4 !"#$$"#$%"&'#& Singapore 13th of November 2009 Friday, November 13, 2009
  • 78. Relaunch Export from Zimbabwe Chido’s Blend TM Cash crop Chido’s Blend™ Supports One Woman’s Hope for the Future Basis for Chido’s Blend supports the work of the ZERI Food Foundation and its “pulp to protein” program in Africa, which turns co ee production waste into high-quality Security food. Led by Chido Govero, a dynamic young woman from Zimbabwe, this ingenious program supports self-su ciency Food by using co ee pulp and other wastes as a growing medium for www.zeri.org nutritious edible mushrooms, and the spent mushroom Security compost as feed for goats and other animals. Chido and ZERI recently won the “Sustainability Award” at the eliminates Specialty Co ee conference. abuse You can make a di erence. Tell your friends about the great work Chido and the ZERI Foundation are doing to empower girls at risk in Africa, and how they can support her e orts with an order of Chido’s Blend. Zimbabwe, Rwanda and Kenya — A blend of spice, wood, oral and fruit notes 8*.6(.)6!96/:)6;<=!6>)? 0/-3.*565-.*7 OCT 28 2008 ((()*+,-./01/22**3)1/4 !"#$$"#$%"&'#& Singapore 13th of November 2009 Friday, November 13, 2009
  • 79. Relaunch Export from Zimbabwe Chido’s Blend TM Cash crop Chido’s Blend™ Supports One Woman’s Hope for the Future Basis for Chido’s Blend supports the work of the ZERI Food Foundation and its “pulp to protein” program in Africa, which turns co ee production waste into high-quality Security food. Led by Chido Govero, a dynamic young woman from Zimbabwe, this ingenious program supports self-su ciency Food by using co ee pulp and other wastes as a growing medium for www.zeri.org nutritious edible mushrooms, and the spent mushroom Security compost as feed for goats and other animals. Chido and ZERI recently won the “Sustainability Award” at the eliminates Specialty Co ee conference. abuse You can make a di erence. Tell your friends about the great work Chido and the ZERI Foundation are doing to empower girls at risk in Africa, and how they can support her e orts with an order of Chido’s Blend. Save girls from Zimbabwe, Rwanda and Kenya — sex trade A blend of spice, wood, oral and fruit notes 8*.6(.)6!96/:)6;<=!6>)? 0/-3.*565-.*7 OCT 28 2008 ((()*+,-./01/22**3)1/4 !"#$$"#$%"&'#& Singapore 13th of November 2009 Friday, November 13, 2009
  • 80. Relaunch Export from Zimbabwe Chido’s Blend TM Cash crop Chido’s Blend™ Supports One That is the Basis for Woman’s Hope for the Future real power Food Chido’s Blend supports the work of the ZERI Foundation and its “pulp to protein” program in Africa, of your Security which turns co ee production waste into high-quality food. Led by Chido Govero, a purchasing power dynamic young woman from Zimbabwe, this ingenious program supports self-su ciency Food by using co ee pulp and other wastes as a growing medium for www.zeri.org nutritious edible mushrooms, and the spent mushroom Security compost as feed for goats and other animals. Chido and ZERI recently won the “Sustainability Award” at the eliminates Specialty Co ee conference. abuse You can make a di erence. Tell your friends about the great work Chido and the ZERI Foundation are doing to empower girls at risk in Africa, and how they can support her e orts with an order of Chido’s Blend. Save girls from Zimbabwe, Rwanda and Kenya — sex trade A blend of spice, wood, oral and fruit notes 8*.6(.)6!96/:)6;<=!6>)? 0/-3.*565-.*7 OCT 28 2008 ((()*+,-./01/22**3)1/4 !"#$$"#$%"&'#& Singapore 13th of November 2009 Friday, November 13, 2009
  • 81. NO waste NO hunger NO abuse NO sex trade Relaunch Export from Zimbabwe Chido’s Blend TM Cash crop Chido’s Blend™ Supports One That is the Basis for Woman’s Hope for the Future real power Food Chido’s Blend supports the work of the ZERI Foundation and its “pulp to protein” program in Africa, of your Security which turns co ee production waste into high-quality food. Led by Chido Govero, a purchasing power dynamic young woman from Zimbabwe, this ingenious program supports self-su ciency Food by using co ee pulp and other wastes as a growing medium for www.zeri.org nutritious edible mushrooms, and the spent mushroom Security compost as feed for goats and other animals. Chido and ZERI recently won the “Sustainability Award” at the eliminates Specialty Co ee conference. abuse You can make a di erence. Tell your friends about the great work Chido and the ZERI Foundation are doing to empower girls at risk in Africa, and how they can support her e orts with an order of Chido’s Blend. Save girls from Zimbabwe, Rwanda and Kenya — sex trade A blend of spice, wood, oral and fruit notes 8*.6(.)6!96/:)6;<=!6>)? 0/-3.*565-.*7 OCT 28 2008 ((()*+,-./01/22**3)1/4 !"#$$"#$%"&'#& Singapore 13th of November 2009 Friday, November 13, 2009
  • 82. NO waste NO hunger NO abuse NO sex trade Relaunch Export from Zimbabwe Chido’s Blend TM Cash crop Chido’s Blend™ Supports One That is the Basis for Woman’s Hope for the Future real power Food Chido’s Blend supports the work of the ZERI Foundation and its “pulp to protein” program in Africa, of your Security which turns co ee production waste into high-quality food. Led by Chido Govero, a purchasing power dynamic young woman from Zimbabwe, this ingenious program supports self-su ciency Food by using co ee pulp and other wastes as a growing medium for www.zeri.org nutritious edible mushrooms, and the spent mushroom Security compost as feed for goats and other animals. Chido and ZERI recently won the “Sustainability Award” at the Going eliminates Specialty Co ee conference. beyond abuse You can make a di erence. Tell your friends about the great work Chido and the ZERI Foundation are doing to empower girls at risk in Fair Trade Africa, and how they can support her e orts with an order of Chido’s Blend. and organic Save girls from Zimbabwe, Rwanda and Kenya — sex trade A blend of spice, wood, oral and fruit notes 8*.6(.)6!96/:)6;<=!6>)? 0/-3.*565-.*7 OCT 28 2008 ((()*+,-./01/22**3)1/4 !"#$$"#$%"&'#& Singapore 13th of November 2009 Friday, November 13, 2009
  • 83. The same with prunings from orchards left-over from sea, corn cobs .... Singapore 13th of November 2009 Friday, November 13, 2009
  • 84. The same with prunings from orchards left-over from sea, corn cobs .... 50 million rural jobs Singapore 13th of November 2009 Friday, November 13, 2009
  • 85. The same with prunings from orchards left-over from sea, corn cobs .... 50 million rural jobs How much food can we generate? Singapore 13th of November 2009 Friday, November 13, 2009
  • 86. The same with prunings from orchards left-over from sea, corn cobs .... 50 million rural jobs 16 million tons of food How much food can we generate? Singapore 13th of November 2009 Friday, November 13, 2009
  • 87. The village that could save the planet How two men plan to extend the ecological miracle that is Gaviotas, Colombia, across the Third World. Club of SingaporeMadrid Rome in 13th of November 2009 Friday, November 13, 2009
  • 88. Club of SingaporeMadrid Rome in 13th of November 2009 Friday, November 13, 2009
  • 89. Las Gaviotas en el Vichada Club of SingaporeMadrid Rome in 13th of November 2009 Friday, November 13, 2009
  • 90. War Savannah Forest peace Unemployment Jobs infertile land soil bad water Drinking Water no credits Carbon credits Lack of Biodiversity Biodiversity Fossil fuels biofuels Hunger Food lack of technologies eco-technologies poverty social capital lack of medicine Preventive Medicine Homenaje al Dr. Paolo Lugari Singapore 13th of November 2009 Friday, November 13, 2009
  • 91. War Savannah Forest peace Unemployment Jobs infertile land soil bad water Drinking Water no credits Carbon credits 2009 Lack of Biodiversity Biodiversity Fossil fuels biofuels 25 years Hunger Food lack of technologies eco-technologies poverty social capital lack of medicine Preventive Medicine Homenaje al Dr. Paolo Lugari Singapore 13th of November 2009 Friday, November 13, 2009
  • 92. if you tank gas with biofuels from Las Gaviotas for the next 25 years Singapore 13th of November 2009 Friday, November 13, 2009
  • 93. if you tank gas with biofuels from Las Gaviotas for the next 25 years Finance the regeneration of 8 HA of rain forest Singapore 13th of November 2009 Friday, November 13, 2009
  • 94. if you tank gas with biofuels from Las Gaviotas for the next 25 years Finance the regeneration of 8 HA of rain forest Generate 200 tons of wood for paper, furniture, housing and/or energy once Singapore 13th of November 2009 Friday, November 13, 2009
  • 95. if you tank gas with biofuels from Las Gaviotas for the next 25 years Finance the regeneration of 8 HA of rain forest Generate 200 tons of wood for paper, furniture, housing and/or energy once Fix 144 tons of CO2 per year Singapore 13th of November 2009 Friday, November 13, 2009
  • 96. if you tank gas with biofuels from Las Gaviotas for the next 25 years Finance the regeneration of 8 HA of rain forest Generate 200 tons of wood for paper, furniture, housing and/or energy once Fix 144 tons of CO2 per year After 3 years each year 1,200 gallons of biofuel Singapore 13th of November 2009 Friday, November 13, 2009
  • 97. if you tank gas with biofuels from Las Gaviotas for the next 25 years Finance the regeneration of 8 HA of rain forest Generate 200 tons of wood for paper, furniture, housing and/or energy once Fix 144 tons of CO2 per year After 3 years each year 1,200 gallons of biofuel Create 2 full time jobs Singapore 13th of November 2009 Friday, November 13, 2009
  • 98. if you tank gas with biofuels from Las Gaviotas for the next 25 years Finance the regeneration of 8 HA of rain forest Generate 200 tons of wood for paper, furniture, housing and/or energy once Fix 144 tons of CO2 per year After 3 years each year 1,200 gallons of biofuel Create 2 full time jobs What more do you want? Singapore 13th of November 2009 Friday, November 13, 2009
  • 99. if you tank gas with biofuels from Las Gaviotas for the next 25 years Finance the regeneration of 8 HA of rain forest Generate 200 tons of wood for paper, furniture, housing and/or energy once Fix 144 tons of CO2 per year After 3 years each year 1,200 gallons of biofuel Create 2 full time jobs Offer water for free to the local population What more do you want? Singapore 13th of November 2009 Friday, November 13, 2009
  • 100. Singapore 13th of November 2009 Friday, November 13, 2009
  • 101. What more do you want? Singapore 13th of November 2009 Friday, November 13, 2009
  • 102. Cost of land: US$ 1/acre What more do you want? Singapore 13th of November 2009 Friday, November 13, 2009
  • 103. Cost of land: US$ 1/acre Value 25 years later: $3,000/acre What more do you want? Singapore 13th of November 2009 Friday, November 13, 2009
  • 104. Cost of land: US$ 1/acre Value 25 years later: $3,000/acre Better than an investment in Microsoft What more do you want? Singapore 13th of November 2009 Friday, November 13, 2009
  • 105. How viable is this new business model? Some dream to escape reality Singapore 13th of November 2009 Friday, November 13, 2009
  • 106. How viable is this new business model? Some dream to escape reality Others dream to change reality forever Soichiro Honda Singapore 13th of November 2009 Friday, November 13, 2009
  • 107. 12 language editions including Chinese, Arabic, Russian, Korean, Japanese not yet in Dutch www.zeri.org Singapore 13th of November 2009 Friday, November 13, 2009
  • 108. 12 language As of February 2010 editions each week for 2 years including one systemic Chinese, business model Arabic, in cooperation with Russian, the business media Korean, AIESEC Japanese and YES Campaign not yet in Dutch www.zeri.org Singapore 13th of November 2009 Friday, November 13, 2009