Alberto Mattiacci - Q&A al Prof. Philip Kotler

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Philip Kotler Marketing Forum 2017 - sessione della mattina, intervento del Prof. Alberto Mattiacci, Professore Ordinario di Economia, Università la Sapienza di Roma

Business

The Century of Asia
How long will it take for Asian consumers’
tastes to become global mainstream ?

Mass Digitization
Digitization has already changed
consumers’ minds and attitude.
If so, what forever?

Future of Advertising
Once upon a time advertising was the
“king” of marketing budgets.
What tomorrow?

Education
Globalization and technology are changing
labour market. Western youngesters are
confused.
• What, where and how to study?

Tomorrow’s World
You published about “The End of Democracy”
Which world will our sons live in?

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