Real Estate Agents have countless sites and documents that require a bio so that their clients can get to know a little about them. This presentation is designed to lessen the pain of writing their story. An associated guide can be found here: http://www.theagenttrainer.com/the-real-estate-agent-bio/

1. Mastering The BiographyA REALTORS® Guide

2. The Importance
of You to Your
Followers

3. Define Your
Audience
It s about them
after all…

4. Find Time To
Focus on
Writing

5. Your Reader
Needs To Enjoy
Reading About
You

6. Tell Them Your
Story From
Your Point of
View.

7. Answer Their
Questions.
1. Who Are You?
2. Why You?
3. Unique?
4. Connection?

8. Remember
that Google Is
Reading too

9. You ll Need 3
Bios…
• Social Bio
• Short Bio
• Full Bio

10. Social Profile

11. Short Bio

12. Full Bio

13. Write The Long
Version First
and then
Summarize The
Other Two

14. 1. Goal
2. Reframe
3. Seek Out Data
4. Organize
5. Write to One Person
6. Produce Ugly Draft
7. Walk Away
8. Re-write
9. Add Great Headline
10.Have Someone Edit
11.One Final Look
12.Publish
Ann HandleyEverybody Writes

15. Hemingwayapp.com

16. Post Unique
Bios
Everywhere
You Can and
Keep Them
Fresh

17. Remember
Your
Disclosures:
1. Name
2. REALTOR®
3. City/State
4. Where Licensed

18. Thanks!
@mattrathbun
matthew@cbeva.com
TheAgentTrainer.com