When the intrepid crew of the USS Enterprise prepares to engage a new civilization to join the Federation of Planets, they do their homework. They research the potential civilization, understand them, live among them and create a plan to create a meaningful first contact. Matthew Rathbun shares philosophies, techniques and tools that brokers can use to understand their potential recruits, create a meaningful engagement, deliver an outstanding first contact meeting with potential associates and ensure that the tone is set for a powerful alliance in the future.