With the explosion of mobile devices worldwide, there is a connected camera phone in nearly every pocket, purse, or hand leading to billions of mobile photos taken in each year and over a billion images shared on Instagram. Whether the mobile device is a 2 megapixel feature phone or a 41 megapixel smart camera phone, how do we improve our image taking for greatest impact? What tools are we using to share and connect with our photos right now? And what are the the opportunities and challenges to change the future with mobile photography? This session will examine how to improve our mobile photography, the current tools, and the future opportunities for social media, creatives, brands, and developers.

1. Master Class: Mobile Photography
-Tips, Tools, and Future
Opportunities
by Jenifer Hanen
Social Media Week Los Angeles - 09.25.13

2. Who is Ms. Jen?
Mobile Maker :: Designer, Developer, Photographer
blackphoebe.com/msjen @msjen
Unless otherwise noted all photos are taken by Ms. Jen with a Nokia camera phone

3. Who are you?
Social Media Guru? Creator? Blogger? Photographer? Filmmaker?
Brand Manager? Community Manager?

4. 4
In the Beginning :: December 2004
My Happy New Nokia 7610 Phone :: http://www.blackphoebe.com/msjen/2004/12/my-happy-new-no.html

5. Bird Refuge
http://www.blackphoebe.com/msjen/2004/12/bird-refuge.html
And then I fell in love...

6. 6
Pink Furry Shoes
http://www.flickr.com/photos/barflies/6054643/
The Thrill of Sharing!

7. 7
What does this mean for us now, nearly a decade later, when we all
have mobile camera phones and share photos & video?
http://instagram.com/p/cO0ZQ_ybGU/#Photo creatively directed by Jason Goh @smashpop

8. This can be our mobile camera world,
if we so choose.
Each of our points of view,
a few billion shared photos at a time.
Photo by Ms. Jen, not creatively directed by J. Goh.

9. Tips,Tools, and Future Opportunities
Let's start with a few mobile photo tips...

10. There are lots of tips and tools out there, but the
two most important are your eye and your brain.
http://commons.wikimedia.org/wiki/File:Human_brain.png
The best photography is not about the best gear or apps,
but about using your brain.

11. ... and your heart
All the public domain photos of hearts were SO cheesy, that I couldn’t do that to your poor eyes.

12. Content
WAIT, before I get all cheesy on you, let’s toss out the word:

13. Instead, let's use Subject and Object.
Or Person. Or Landscape.
Etc. As you will.

14. Move: Forward, Back, around.
Don't be afraid to change your perspective.
Start walking, Keep Shooting

15. Digital is cheap, you can delete, so take several from
different angles
This is the photo I wanted.

16. Think about Framing
http://conversations.nokia.com/2013/09/25/using-zoom-and-reframe-in-nokia-pro-camera/
The Rule of Thirds

17. Move and shoot until you see in the camera what your mind's eye was entranced about the scene.
Or wait.
Don't always shoot dead center or on the 3rds lines.

18. Better to get the composition right as you are taking
the photo than cropping later
DFW people mover/tram: windows are dirty & it keeps moving, waiting for no photographer or passenger

19. Or maybe I should have cropped later...

20. But... children, birds, and animals move fast, shoot with
the best framing possible, and crop later, if at all.
This photo is brought to you by panning.

21. There are a lot of prescriptions for photography,
many of them contradicting.
Follow a few and then break most of them.

22. Turn off your flash
unless you really need it.
The Flash Type Object :
Turn it off

23. Move around until you see light that will work.
Or get creative with your lighting.

24. If it is tooYellow or Blue, Change your White Balance
Don't like the color? Choose a non-auto White Balance selection and try again.
Mixed lighting situation? Try both sunny & cloudy or fluorescent & incandescent lightbulb.

25. Shoot often, delete often.

26. But...Also do slow down, wait, consider, and save.

27. Tips,Tools, and Future Opportunities
Let's talk about a few current tools & challenges

28. Is it Dogs & Cats all the day way down?
Whether you
are sharing for
personal or
professional use
and you want to
get better,
consider doing
the 365 Project
or similar to get
in the habit of
shooting daily.
Even if this
means lots of
dog/cat photos.

29. Post one photo a day to your blog, to Twitter/Flickr/Instagram/Tumblr/Weibo/FaceBook/RenRen/
Qzone/Pinterest/Google+/Snapchat/Wherever. Just do it, even when you think you have nothing to
photograph or that your friends/followers will be sick of your dog/cat/self.
Take daily photos & post daily photos.
Do it daily.
Then Share it. Share it daily.

30. Take heart, be kind to your friends, family, and followers.
Spice it up.Take at least 2 photos that day.
Don’t cross post the same photo to
every social site.

31. Don't assume what you, your family/friends/colleagues use
for sharing is what everyone else will use. Dependning on
your goals, do your research on which sharing service you
want to use for greatest impact.
I resisted Instagram for years, but am now using it tentatively,
but I still get the most interactions with my Flickr /Twitter
combo.
Social Media and Sharing, a small note:

32. Let’s Briefly talk about:
Ephemeral shared artifact vs. photo for keeping

33. 33
Shared Ephemera
Lunch to Instagram

34. Shared Keeper: The morning before Grandma left to return home
These photos shared to Sabine’s iPad before she departed

35. Make sure you have permission of subjects before posting.
If in public, in most places, you can take photos.
But if you are using the photos on a brand site or
licensing them out, get a photo release. If for
personal, make sure you family & friends &
colleagues are ok with you posting your photos to
online services. Don't be afraid to wipe GPS/
mapping data from the copy to be used online.

36. If using commercially, get your licensing right.
And be respectful.
http://petapixel.com/2013/09/22/model-sues-getty-seeing-hiv-positive-advertisement

37. Tips,Tools, and Future Opportunities
What about the Future of
Mobile Camera Phones and Social?

38. Social Media 2003 v. 2008 v. 2013 v. 2018
Web 2.0 was about sharing....

39. "The last decade was about sharing. The next decade will
be about protecting." - Jason Kottke
http://kottke.org/13/09/my-voice-is-my-passport-verify-me
Mobile 3.0 may be about protection.
This does not have to be dire

40. 40
A small slice of the mobile photo future:
WhatsApp groups to share photos and thoughts, many in a protected space.

41. A small slice of the mobile photo future:
Challenges and opportunities for developers and creators
Does your social service or mobile app have a way for
the photographer to claim their data? Download their
data? How do we protect our content or do we care?

42. 42
Your data? It is in the cloud...
Cloud schmoud. Back up & future proofing is not fully solved, not for the average non-technological
person. How do we archive, print, future proof our mobile photos & video?
Think about it, discuss and create new solutions.

43. Thank you.
Jenifer Hanen
blackphoebe.com/msjen @msjen