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The Power of Infographics,[object Object],The Business of Visualization ,[object Object],Mark Smiciklas, Digital Strategist, IntersectionConsulting.com,[object Object]
Infographics have emerged as one of the most popular and shareable forms of social content.,[object Object],Robin Richards – JESS3,[object Object]
Same Search ~120 days ago = 574k*,[object Object],* http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evolve/ ,[object Object]
Why?,[object Object]
Easy to digest.,[object Object],Credit: http://www.flickr.com/photos/will-lion/2595497078/,[object Object]
Easy to share.,[object Object],Source: http://www.flickr.com/photos/webtreatsetc/5321658646/,[object Object]
They are cool..,[object Object],Source: http://www.flickr.com/photos/7372907@N07/3428778556/,[object Object]
One definition. ,[object Object],Infographics are visual representations of information, data or knowledge that present complex information quickly and clearly.,[object Object],Wikipedia,[object Object]
For some it means data visualization.,[object Object],Source: http://www.flickr.com/photos/gdsdigital/4423754587,[object Object]
For others it’s idea art.,[object Object],Source: David Armano, darmano.typepad.com,[object Object]
Infographic types and applications. ,[object Object]
Statistics,[object Object],Applications: presenting company information, industry research.,[object Object],Source: http://www.flickr.com/photos/gdsdigital/4361707483/,[object Object]
Concepts,[object Object],Applications: illustrating thought leadership or philosophy.,[object Object]
Models,[object Object],Applications: business process, service offerings.,[object Object],Source: David Armano, EdelmanDigital.com,[object Object]
Cartoons,[object Object],Applications: ideas, concepts, scenarios, culture.,[object Object]
Information,[object Object],Applications: industry resources, specs, “cheat sheets”, comparisons,[object Object],Source: http://jess3.com/the-blog-tree/,[object Object]
Timelines,[object Object],Applications: evolution, progress, history, schedules.,[object Object],Source: http://conversations.nokia.com/2011/02/10/social-media-week-inside-nokia/?mobile,[object Object]
Getting started. ,[object Object]
Explore new ways to inform.,[object Object],Source: http://www.flickr.com/photos/iareef/4478057025/,[object Object]
Record your thoughts.,[object Object],Source: http://www.flickr.com/photos/47388015@N00/5546771797/,[object Object]
Process and refine ideas.,[object Object],Source: David Armano, http://www.flickr.com/photos/7855449@N02/2780461830/,[object Object]
Create and publish.,[object Object]
A few things to remember. ,[object Object],[object Object]
Tell a story.
Make sharing easy.
Your ideas > your software.
Just do it.,[object Object]
   Started with the idea of a weak foundation,[object Object],http://www.flickr.com/photos/timparkinson/2436926028/ ,[object Object]
That morphed into a ,[object Object],“house of cards”,[object Object],http://www.flickr.com/photos/peter_roberts/4457615801/,[object Object]
Which turned into a (bad) sketch,[object Object]
The Power of Infographics
Infographic ROI. ,[object Object],Infographics are cool but also add business value.,[object Object]
Brand Awareness,[object Object],1168 tweets, 722 inbound links, 58 blog articles, 3003 offsite views,[object Object],            Source: http://www.slideshare.net/Eloqua/infographics-in-15-minutes,[object Object]
Signals =Conversations,[object Object]
Improved Results,[object Object],Source: Dave Gray, Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeY,[object Object]

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