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Digital Destiny: Rethinking the Divide
Digital Destiny: Rethinking the Divide
THE CLASSIC ANSWER:
STILL
                      TRUE
                           !
THE CLASSIC ANSWER:
THE NEW ANSWER:
Digital Destiny: Rethinking the Divide
Digital Destiny: Rethinking the Divide
700	
  

               600	
  
               500	
                                         Movies	
  
               400	
                                         Print	
  
               300	
                                         Video	
  games	
  
                                                             Computer	
  
                200	
  
                                                             Music/audio	
  
                100	
  
                                                             TV	
  
                    0	
  
                            1999	
  
                                       2004	
  
                                                  2009	
  




Source: “Generation M2,” Kaiser Family Foundation, January 2010
800	
  
             700	
  
             600	
  
                                                   White	
  
             500	
  
                                                   African-­‐American	
  
             400	
  
                                                   Hispanic	
  
             300	
  
                                                   Asian	
  
             200	
  
             100	
  
                 0	
  
                          Minutes/day	
  



Source: “Children, Media and Race,” Northwestern, June 2011
Digital Destiny: Rethinking the Divide
60	
  

             50	
  

             40	
                                                                                                                                             TexLng	
  
                                                                                                                                                              IMing	
  
             30	
                                                                                                                                             Mobile	
  calling	
  
                                                                                                                                                              Social	
  network	
  
             20	
  
                                                                                                                                                              Face-­‐to-­‐face	
  
             10	
                                                                                                                                             Email	
  
                                                                                                                                                              Landline	
  calling	
  
               0	
  
                                      Mar-­‐07	
  
                                                     Jul-­‐07	
  




                                                                                                                                Mar-­‐09	
  
                                                                                                                                               Jul-­‐09	
  
                       Nov-­‐06	
  




                                                                    Nov-­‐07	
  




                                                                                                                 Nov-­‐08	
  
                                                                                   Mar-­‐08	
  
                                                                                                  Jul-­‐08	
  




Source: “Teens and Mobile Phones,” Pew Internet Project, April 2010
Digital Destiny: Rethinking the Divide
Digital Destiny: Rethinking the Divide
Hispanic	
  


     Black,	
  non-­‐Hispanic	
  


    White,	
  non-­‐Hispanic	
  


          All	
  smartphone	
  


                  All	
  mobile	
  


                                      0	
     10	
     20	
     30	
     40	
     50	
     60	
     70	
     80	
     90	
  




Source: “Smartphone Adoption & Usage,” Pew Internet Project, July 2011
100	
  

                                                                Take	
  photos	
  
     80	
  
                                                                Text	
  
      60	
                                                      Internet	
  
                                                                Send	
  email	
  
      40	
  
                                                                Game	
  
       20	
                                                     Record	
  video	
  
                                                                Play	
  music	
  
             0	
                                                IM	
  
                                                                Social	
  network	
  
                                                                Watch	
  video	
  
                                                                Post	
  photos	
  
                                                                Buy	
  things	
  
                                                                Status	
  update	
  



Source: “Mobile Access 2010,” Pew Internet Project, July 2010
Digital Destiny: Rethinking the Divide
Digital Destiny: Rethinking the Divide
17%
                                                       White	
  
                                                       African-­‐American	
  
                                                       Hispanic	
  
                                          51%
                                                       Asian	
  
                                                       Other	
  

                 24%




Source: “Twitter Usage in America 2010,” Edison Research, April 2010
Digital Destiny: Rethinking the Divide
Digital Destiny: Rethinking the Divide
Digital Destiny: Rethinking the Divide
Digital Destiny: Rethinking the Divide
Digital Destiny: Rethinking the Divide
Digital Destiny: Rethinking the Divide
1.	
  
Announce	
  the	
  hashtag.	
  




            2.	
  
     Stream	
  tweets	
  
   over	
  music	
  videos.	
  
Source: “The art of the hashtag,” media.twitter.com, January 2011
Digital Destiny: Rethinking the Divide
Digital Destiny: Rethinking the Divide
MY FAVORITE ANSWER:
Digital Destiny: Rethinking the Divide
Digital Destiny: Rethinking the Divide
Digital Destiny: Rethinking the Divide
Digital Destiny: Rethinking the Divide
Digital Destiny: Rethinking the Divide
YOUR MISSION:
Digital Destiny: Rethinking the Divide
Digital Destiny: Rethinking the Divide
Digital Destiny: Rethinking the Divide
Digital Destiny: Rethinking the Divide
Thank you.

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Digital Destiny: Rethinking the Divide

  • 4. STILL TRUE ! THE CLASSIC ANSWER:
  • 8. 700   600   500   Movies   400   Print   300   Video  games   Computer   200   Music/audio   100   TV   0   1999   2004   2009   Source: “Generation M2,” Kaiser Family Foundation, January 2010
  • 9. 800   700   600   White   500   African-­‐American   400   Hispanic   300   Asian   200   100   0   Minutes/day   Source: “Children, Media and Race,” Northwestern, June 2011
  • 11. 60   50   40   TexLng   IMing   30   Mobile  calling   Social  network   20   Face-­‐to-­‐face   10   Email   Landline  calling   0   Mar-­‐07   Jul-­‐07   Mar-­‐09   Jul-­‐09   Nov-­‐06   Nov-­‐07   Nov-­‐08   Mar-­‐08   Jul-­‐08   Source: “Teens and Mobile Phones,” Pew Internet Project, April 2010
  • 14. Hispanic   Black,  non-­‐Hispanic   White,  non-­‐Hispanic   All  smartphone   All  mobile   0   10   20   30   40   50   60   70   80   90   Source: “Smartphone Adoption & Usage,” Pew Internet Project, July 2011
  • 15. 100   Take  photos   80   Text   60   Internet   Send  email   40   Game   20   Record  video   Play  music   0   IM   Social  network   Watch  video   Post  photos   Buy  things   Status  update   Source: “Mobile Access 2010,” Pew Internet Project, July 2010
  • 18. 17% White   African-­‐American   Hispanic   51% Asian   Other   24% Source: “Twitter Usage in America 2010,” Edison Research, April 2010
  • 25. 1.   Announce  the  hashtag.   2.   Stream  tweets   over  music  videos.  
  • 26. Source: “The art of the hashtag,” media.twitter.com, January 2011