50. That bike lane on the western span of the
Bay Bridge may or may not ever happen
—but it's already cost toll payers $1.25 million
just to take a look at the idea.
— San Francisco Chronicle
66. I thought we were going to build a better Facebook,
[but] within 30 minutes I realized, Oh my God, it's
broken. Holy s***, we totally f****d up.
—Bill Nguyen, founder of Color
102. Design research both inspires imagination and informs intuition through a
variety of methods with related intents: to expose patterns underlying the
rich reality of people’s behaviors and experiences, to explore reactions to
probes and prototypes, and to shed light on the unknown through iterative
hypothesis and experiment.
Jane Fulton Suri, the creative director, IDEO.
103. Design research both inspires imagination and informs intuition through a
variety of methods with related intents: to expose patterns underlying the
rich reality of people’s behaviors and experiences, to explore reactions to
probes and prototypes, and to shed light on the unknown through iterative
hypothesis and experiment.
Jane Fulton Suri, the creative director, IDEO.
104. expose patterns underlying reality
explore reactions to probes and prototypes
shed light on the unknown
239. “Even when the subjects are well
selected, focus groups are supposed to
be merely the source of ideas that
need to be researched.”
Robert K. Merton, American Sociologist
240. “Even when the subjects are well
selected, focus groups are supposed to
be merely the source of ideas that
need to be researched.
Robert K. Merton, American Sociologist
241. “Even when the subjects are well
selected, focus groups are supposed to
be merely the source of ideas that
need to be researched.
Robert K. Merton, Creator of Focus Groups