Customer Engagement, Social CRM and the 21st Century Business
•
1 j'aime•369 vues
Paul Greenberg, Owner, The 56 Group y autor de"'CRM at the Speed of Light" en el marco del Congreso CRM + Social Media + Centros de Contacto 2012 en el WTC de la Ciudad de Mexico
Recommandé
Recommandé
Contenu connexe
En vedette
En vedette (16)
Similaire à Customer Engagement, Social CRM and the 21st Century Business
Similaire à Customer Engagement, Social CRM and the 21st Century Business (20)
Plus de Mundo Contact
Plus de Mundo Contact (20)
Dernier
Dernier (20)
Customer Engagement, Social CRM and the 21st Century Business
- 23. Forecasts By 2012, 200% growth over 2011. $100,000,000. [M2] By 2014, 70% of all businesses in the Global 2000 will have gamified apps. [Gartner] By 2016, we re looking at a $2.8 billion market.
- 30. Company preparation Expectations. Meet customer expectations, if reasonable. Reactions. Don t react to everything. Relationship. Treat customer as a partner, not a client. Value. Involve customer as extension of company Recognize customers and your idea of (community retailing). value are not the same. Resource. Important channels. Resource customers to sculpt their relationship Provide most important channels to with you. customers, not necessarily all of them.