3. Brand Identification
AwfarMarket® is the first online supermarket in Egypt
providing users with the ability to choose their favorite
supermarket chain and shop for groceries, also
comparing and viewing products nutrition information
and picking appropriate delivery time & method of
payment.
AwfarMarket® provide all groceries products like meat,
poultry, fish, frozen products, canned products, fruits,
vegetables, household & electrical products and other
products that could be available at any hyper market.
AwfarMarket® provide free shipping and payment on
delivery, and help our customers to choose their
delivery time.
We offer a mobile app through smartphones (Android /
iOS).
Our motto is: “عندك لحد طلباتك”
4. Brand Identification (Cont.)
We provide the delivery service in the most safe and
hygienic way through AwfarMarket® Cars, which is
equipped with the required tools to keep your
groceries safe, cool and fresh.
Each customer has his own account on our website, in
which he can manage his Orders, returns, transactions,
& own wish list.
AwfarMarket® also provide a gift voucher and special
offers to our loyal customers.
AwfarMarket® (Carrefour) affiliate program is free and
enables members to earn revenue by placing a link or
links on their website which advertises AwfarMarket
(carrefour) or specific products on it.
Our customer service team is available online on
website through Live Chat! You can also reach us on
hotline 16607.
5. Business Goals & Objectives
Business Goal &
Objective
Strategy Tactics (KPIs)
Customer Acquisition
and Brand Awareness
• Establishing online presence on
other social media channels.
• Working on optimizing our website
to be ranked on search engine
• Enhance our mobile app and
develop another apps for other
platforms
• Create company accounts on
(LinkedIn, Pinterest, Instagram, &
YouTube)
• Developing creative content and
keyword research through SEO
techniques
• Developing WindowsPhone™
app, and improve our Android™
& iOS™ apps
Building a Loyal
Customer Relationship
(Emphasizing that
AwfarMarket® is the
Cheapest Online
Shopping Solution
“Awfar”)
• Starting new campaign about our
fictional characters (7aresa &
Ba3za2) with a motto:
“# وفر_واشتري_من_أوفر ”
• Announce about our affiliate
program.
• Establishing Campaign of
Facebook (30,000+ Likes / Month),
YouTube (100,000+ Views /
Video), PPC & Display Ads
(Conversion Rate = 20%)
• Announcing about our affiliate
program through our website,
social media, mobile, & e-mail (25
Subscribers / Month)
Opening New Markets
and Establishing
Partnerships with New
Supermarkets
• Starting “Digital Sales” activities to
acquire the attention of
enterprises’ Chairmen and
decision makers.
• An online campaign through
LinkedIn & E-Mail about our
services and facilities (2 Partners /
Quarter)
6. Goals & Objectives (Cont.)
Business Goal &
Objective
Strategy Tactics (KPIs & Segments)
Increasing Sales and
Revenue
• Providing new daily offers to our
customers.
• Presenting daily featured / top-
selling products.
• Adding new requested products
• Adding the related /
recommended products to every
product.
• Establishing the purchase-
scheduling techniques on our
website.
• Using QR® & BarCodes®
• Announcing about Our New
Payment Methods.
• Through our website, social media
channels, & Ads.
• Develop and enhance our
website to have these new
features.
8. Competitors Analysis
(SWOT Analysis)
Strengths
Customer can specify the date and a list of addresses
Our website has a Live-Chat™ services.
We provide an affiliate program.
Our customer can request specific products and we can bring them all.
We have a mobile app (Android / iOS)
Using bar codes for purchasing.
Well-optimized search engine.
Products reviews and rating.
Full integration with the website.
A new notification system is added to our mobile app.
We have a very good online presence on Facebook, with a tab for our
special
Our customer can make lists of purchases from many different
supermarkets, and comparing products.
Featured products have been added to the home page
Social shares have been added to the website and the mobile app.
We use the service of digital coupon.
Purchase price less than offline shops (Awfar)
9. Competitors Analysis
(SWOT Analysis)
Weakness
A weak online presence on other social media channels.
There is no purchase-scheduling technique for purchasing.
A problem with Bar Codes scanning with some products.
Our payment methods are not thorough, for example we don’t
accept Credit Cards.
We don’t have imported products.
There is no Live-Chat™ system in the mobile app
The customer can’t buy from many supermarkets at the same time.
Our search engine has many issues (Filtering, Keywords, &
autocomplete).
There is no related products for a specific product, (i.e. we haven’t
a recommender system).
There is no daily / weekly offers
Week market image and lack of shop brand recognition.
There is no login mechanism in website’s Homepage
Comparison is not activated.
10. Competitors Analysis
(SWOT Analysis)
Opportunities:
Egyptian internet users are rapidly increasing.
Many supermarkets are willing to join the industry
of e-Commerce.
Specifying the delivery time and free shipping.
Be found on other social media channels.
Because of there is no high competition, this gives
us an opportunity to improve organic search
ranking.
Build a simulated website using Virtual Reality®
techniques
11. Competitors Analysis
(SWOT Analysis)
Threats:
Society culture about e-Shopping.
We cover just Cairo, & Giza.
Recently, specific products aren’t available on
our website.
We don’t have a partnership with some
supermarkets, like Seoudi & Hyper1.
We don’t offer other payment method
Likely entry of new competitors
Maybe other online shops selling similar products.
Larger business with greater buying power may
undercut our prices to gain online market share.
12. Communication
Channels
Website
PPC & Display Ads
Social Media
Facebook
Twitter
Pinterest
Instagram
LinkedIn
YouTube
Mobile
E-Mail
Style
Customer-Oriented
Friendly / Arabic (Slang)
Business-Oriented
Formal / Arabic & English